Open Thinking, Open Design, Open Digital

1. LESSONS ALONG
THE OPEN ROAD
The story of n0tice or...
“How a hack day project became a
product which grew up to be a platform”
Friday, 26 April 2013

2. WHAT AM I TRYING TO
PROVE?
HYPOTHESIS:
1) Hack day projects can become real, but it’s not easy
2) Starting with commercial intent is a good thing
3) The Internet likes platforms that fuel participation
Friday, 26 April 2013

3. A Hack - “News Signals”
Funding - Reallocated budget for
consultants to devs instead
Vision - Wrote a white paper on
‘Generative Media Networks’
RESOURCES TO WORK WITH
Friday, 26 April 2013

4. News International Twitter, Inc.
Friday, 26 April 2013

5. Enablers
• Purpose
• Principles
• Platforms
Users
Innovation
Partners
StoriesData
Products
Users, Partners, Innovation are
ingredients of the system
Friday, 26 April 2013

6. PART 1: OPEN CREATION
Friday, 26 April 2013

7. THINGS THAT ARE EASY
GETTING A USER’S
LOCATION
GETTING ITEMS WITHIN
A RADIUS OF THAT
LOCATION
POSTING/GETTING
CONTENT FROM A DB
Friday, 26 April 2013

8. THINGS THAT ARE HARD
WORKING ON
SOMETHING ON THE
SIDE
INSPIRING PEOPLE
(USERS, COLLABORATORS, AND
BOSSES)
ALIGNING A VISION
WITH FUNDING
Friday, 26 April 2013

9. Friday, 26 April 2013

10. “Take that, Craigslist! n0tice, The
Guardian’s community message
board, makes its public debut”
- Nieman Journalism Lab, Nov 2011
Friday, 26 April 2013

11. 1) Hacks are
not products.
It’s hard to
finish what
you started
sometimes.
20112009
Friday, 26 April 2013

12. PART 2: OPEN
COLLABORATION
Friday, 26 April 2013

13. VISION + EXECUTION = ...
LOWER DEPENDENCE ON LUCK?
WE HIT 10-30K QUICKLY
SOLID PARTICIPATION
AND ENGAGEMENT
POSITIVE CUSTOMER
FEEDBACK
BUT...
NO $
GROWTH HIT A WALL
Friday, 26 April 2013

14. REVISING THE PROPOSITION FOR
A SINGLE PURPOSE - GROWTH
“n0tice is about waking up to your physical surroundings and
doing something about it”
“What’s happening near you”
1. LOCAL ENGAGEMENT: What would you like to #Change or
#Celebrate about #myhighstreet?
2. TOPICAL INTEREST: Tell us what you love about your cycling
route, encourage others to #keepcycling through the winter
Friday, 26 April 2013

15. BACKED BY ELASTIC
SEARCH
HIGH PERFORMANCE
AND SCALABILITY ON
EC2
TESTED FOR SECURITY
OAUTH 1.1
IMAGE PROCESSING
EXTERNALIZING OUR TOOLS
Friday, 26 April 2013

16. Friday, 26 April 2013

17. Friday, 26 April 2013

18. “Remember that pitch for a
white label of n0tice?
We won it!...
...Can you build it in 6 weeks?”
- Happy Salesperson
Friday, 26 April 2013

19. Admitted we didn’t know how to grow it
Played to our strengths: Relationship withThe Guardian, Being mobile-first,
Our open position re: the Internet
Used marketing budget for SW development and Built new tools as a
open services
Used the campaign to test new partner models... brainstormed with
sales people a lot
Reached into #Hashtag-Land rather than drive everything through our
products
Let the creative people be creative
SOME SMART THINGS WE DID
Friday, 26 April 2013

20. Friday, 26 April 2013

21. 1) Hacks are
not products.
It’s hard to
finish what
you started
sometimes.
201220112009
2)Commercial
intention creates
potential. Adjust
as opportunity
presents itself.
Friday, 26 April 2013

22. PART 3: OPEN MARKET
Friday, 26 April 2013

23. THE DOUBLE AGENDA
1. BUILD GUARDIANWITNESS
(On-Time, Under budget, high quality)
2. MAKE EVERYTHING LICENSEABLE
Friday, 26 April 2013

24. Friday, 26 April 2013

25. #3 FREE NEWS APP WITHIN A WEEK OF LAUNCH
Friday, 26 April 2013

26. N0TICE
TEAM
GDN
DEV/
PRODUCT
GDN
SALES
GDN
EDITORS
CLIENT AGENCY
Friday, 26 April 2013

27. N0TICE TEAM
IPHONE APP
ANDROID APP
WEB SITE
TOOLS
Friday, 26 April 2013

28. Friday, 26 April 2013

29. Friday, 26 April 2013

30. Friday, 26 April 2013

31. “Hey, let’s use the sponsor’s
logo in the pull-to-refresh.”
“Yeah, it’s perfect for that.”
“Uh, I don’t think they
want to be associated with
waiting for things to come
down the network.”
Friday, 26 April 2013

32. GUARDIANWITNESS
• API
• Elastic Search
• S3 and EC2
• Cacheing and
load balancing
• Geo Services
• OAuth
Friday, 26 April 2013

33. GUARDIANWITNESS
GDN
USER
REG
• API
• Elastic Search
• S3 and EC2
• Cacheing and
load balancing
• Geo Services
• OAuth
• Image processor
• Video transcoder,
Virus scanner
• Post to YouTube
• Mod workflow
• Media verify
GDN
CMS
Friday, 26 April 2013

34. WORKFLOW
FILTER, BROWSE AND
SEARCH
PREVIEW/EDIT POSTS
COLLABORATIVE
MODERATION NOTES
USER FLAGS
AUDIT TRAIL
LOCATION DATA
EXIF DATA
MORE TOOLS TO LICENSE
Friday, 26 April 2013

35. Friday, 26 April 2013

36. 2013
1) Hacks are
not products.
It’s hard to
finish what
you started
sometimes.
201220112009
2)Commercial
intention creates
potential. Adjust
as opportunity
presents itself.
3)Network nodes
can fuel the core
which creates
value for other
nodes across
the platform.
Friday, 26 April 2013

37. (Babs Rangaiah)
Friday, 26 April 2013