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Alex Sbardella
Redant
Preparing for Retail Innovation
Alex Sbardella – Product Strategy Director, Red Ant
Agenda
• What is driving change in retail?
• What does this change look like?
• What can businesses do to prepare?
• What does this mean for suppliers?
What is driving retail
change?
Customers
can move
much
faster than
businesses
Employe
es are
consume
rs too!
What does innovation
look like?
Most
“innovation” is
just being
behaving how
customers
expect
Year 1
•Vision
•Technology Audit
•Supplier
Reduction
•APIs and
Middleware
•Replatforming
Year 2-4
•Single Customer
View
•Universal Stock
•BYOD Support
•In-Store
Technology
•Personalisation
Year 5+
•Next Device Shift?
•In-Store
Experiential
•Ubiquitous
Location
•Smart Inventory
What’s stopping
retailers?
Innovation is more
complicated than it has
ever been
The old way
Modern solutions involve every
department
Established businesses come with baggage
Departmental
Conflict
Departmental
Conflict Multiple ProvidersMultiple Providers Technology Lock-InTechnology Lock-In
Lack of IntegrationLack of Integration
“Systems” projects
are big, expensive,
and slow
“Systems” projects
are big, expensive,
and slow
No room for
“Failure”
No room for
“Failure”
So what to do?
Simple Steps to Future Retail
Departmental
Conflict
Departmental
Conflict Multiple ProvidersMultiple Providers Technology Lock-InTechnology Lock-In
Lack of IntegrationLack of Integration
“Systems” projects
are big, expensive,
and slow
“Systems” projects
are big, expensive,
and slow
No room for
“Failure”
No room for
“Failure”
“Special Projects”
Team
“Special Projects”
Team
Don’t change
everything
overnight
Don’t change
everything
overnight
Use MiddlewareUse Middleware
Link up systems
pragmatically
Link up systems
pragmaticallyBuild, Pilot, LearnBuild, Pilot, Learn
Set expectations,
aim small, stay
nimble
Set expectations,
aim small, stay
nimble
What does this mean for
suppliers?
Be a Partner, not a
Supplier
5 Golden Rules
1. Always ask: Why shouldn’t they take this
in-house?
5 Golden Rules
2. Support transparency, use standards, and open
data – lock in is a short term strategy
5 Golden Rules
3. Consider what is a product and
what is a service
5 Golden Rules
4. Build the business case for them – make it
simple to buy, and simple to integrate
5 Golden Rules
5. Find the real
customer, and
make sure it
works for them
Visit:
redant.com
Thanks!
alexs@redant.com

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