1. Email Marketing Webinar Series
We will be starting at 19:30hrs
Chat with us through the
question pane on GoTo Webinar
Effective Group Segmentation and
how to manage your list

2. Email Marketing Webinar Series
List Segmentation and
How to Manage your List
Creating Engaging Content and
Measuring the Results

3. Intouch Support
http://support.intouchcrm.co.uk/

4. Email Campaign Builder
Download our latest resource for
use in this weeks webinar
http://cogn.im/145Ln1Q

5. Matthew Ruddle
Customer Services Director

6. Steve Plotkin
Marketing Manager

7. https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm

8. Agenda
• Why You Need to Send Email
• Writing Subject Lines
• Email Best Practice
• Webinar Tasks

9. Why You Need to Send Email

10. Why send email?

11. Purchased Lists = Spam

12. New Subscribers are Most Engaged

14. Keep in touch with
your audience

15. Raise Brand
Awareness

16. Making sure your leads
don’t forget you

17. Move prospects towards sales cycle?
‘What’
Online Specific Targeted
Landing Email Email
Offer
CTA Page List Copy
w/form
Solution
Top Sales
Call to
Cycle
Action
Targeted Specific ‘How’
Gather
Email Email Call to
Lead Intel
Copy List Action

18. Email should be part of an holistic approach
to communicating with your customers

19. Provide value in your emails

21. 40% of B2B marketers rated
the leads generated by email
marketing as high quality

22. Writing Subject Lines

23. Be direct about what your email has to
offer

25. Add a personal element

26. Personalise Subject Lines with custom tags
Personalised Subject Lines get an average
+20% increased CTR

28. Avoid obviously selling

29. Most reported Spam words

30. Test and measure different ideas

31. Analyise the data available

32. 6 Steps to email best practice

33. 1. Set a S.M.A.R.T. Goal
Specific
Measurable
Achievable
Realistic
Timed

34. 2. Understand When to Email

35. 2. Understand When to Email

36. 3. Don’t Hide Behind a noreply@

37. 3. Clear Subject Lines

38. 4. Email Design
• 650px wide
• Personalise the
content
• Always include a
CTA
• Explain the
benefits
• Be elegant

39. 5. Imagery

40. 6. Create a PS

41. Webinar Tasks

42. Webinar Tasks
1. Make sure you have segmented & cleaned
your lists before sending any email
2. Write several subject line options before
sending the email
3. Follow the 6 best practices & send an email
to one of your segmented lists

43. Intouch Support
http://support.intouchcrm.co.uk/

44. https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm