How to rock at email marketing part 1

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InTouch

Email Marketing Webinar Series
We will be starting at 19:30hrs

Chat with us through the
question pane on GoTo Webinar

Effective Group Segmentation and
how to manage your list

Email Marketing Webinar Series
List Segmentation and
How to Manage your List

Creating Engaging Content and
Measuring the Results

Intouch Support
http://support.intouchcrm.co.uk/

Matthew Ruddle

Customer Services Director

https://www.facebook.com/intouchcrm

https://twitter.com/intouchcrm

Agenda
• Why Manage Your Contacts
• What Makes a Good List
• How to Segment Your Contact Database
• Webinar Tasks

Lifecycle Stage

buying are open are not thinking don’t think they are definitely are
now to idea about it interested not interested

1. List Hygiene

1. Ensuring Opt In’s
2. Removing unengaged subscribers
3. Understanding what information prospects want

2. Understanding The Buzz

Anti Spam Laws
Spam Traps

Sender Scores
Hard Bounce

Honey Pots Soft Bounce

Segmentation Requires Two Things

1. Understanding your
Buyer Persona

2. What you Know About Their
Buying Decisions

You can create groups…..

When a contact completes a form

What Criteria to Segment ?
Start with your Buyer Persona

• Gender
• Job Title
• Geography
• Interest Area
• Lifecycle Stage

Next time

Creating Engaging Content and
Measuring the Results

Email Campaign Builder

Download our latest resource for
use in next weeks webinar
http://cogn.im/145Ln1Q

Webinar Tasks

1. Make sure your contact list is clean and
scrubbed of all unengaged contacts
2. Work out the criteria you will group your
contacts by
3. Segment your database into groups for
greater email performance
4. Download the email campaign builder

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How to rock at email marketing part 2

How to rock at email marketing part 1

1. Email Marketing Webinar Series We will be starting at 19:30hrs Chat with us through the question pane on GoTo Webinar Effective Group Segmentation and how to manage your list

2. Email Marketing Webinar Series List Segmentation and How to Manage your List Creating Engaging Content and Measuring the Results

3. Intouch Support http://support.intouchcrm.co.uk/

4. Matthew Ruddle Customer Services Director

5. Steve Plotkin Marketing Manager

6. https://www.facebook.com/intouchcrm https://twitter.com/intouchcrm

7. Agenda • Why Manage Your Contacts • What Makes a Good List • How to Segment Your Contact Database • Webinar Tasks

8. Why Manage Your Contacts

9. New leads are….

10. Lifecycle Stage buying are open are not thinking don’t think they are definitely are now to idea about it interested not interested

11. Information Stages

12. Information Stages

13. Information Stages

14. Target the right Buyer Persona

15.

16.

17. Build Better Relationships

18. What Makes a Good List?

19. 1. List Hygiene 1. Ensuring Opt In’s 2. Removing unengaged subscribers 3. Understanding what information prospects want

20. 2. Understanding The Buzz Anti Spam Laws Spam Traps Sender Scores Hard Bounce Honey Pots Soft Bounce

21. 3. Managing Opt Outs

22. 4. Managing Churn

23. 5. Group by Persona Property

24. How to Segment your Contact Database

25. Segmentation Requires Two Things 1. Understanding your Buyer Persona 2. What you Know About Their Buying Decisions

26. You can create groups….. When a contact completes a form

27. You can create groups…..

28. What Criteria to Segment ? Start with your Buyer Persona • Gender • Job Title • Geography • Interest Area • Lifecycle Stage

29. Segment as small as possible

30. Next time Creating Engaging Content and Measuring the Results

31. Email Campaign Builder Download our latest resource for use in next weeks webinar http://cogn.im/145Ln1Q

32. Webinar Tasks

33. Webinar Tasks 1. Make sure your contact list is clean and scrubbed of all unengaged contacts 2. Work out the criteria you will group your contacts by 3. Segment your database into groups for greater email performance 4. Download the email campaign builder

34. Intouch Support http://support.intouchcrm.co.uk/