4. Aims
• To introduce the features that
you might not know about
• To look at how you can use them
to become more successful and
cut down any negative stats
• To give you the skills to build on
for the future
5. Features we will look at
• Dataloads
• Sign Up Forms
• Update Forms
• Reporting
6. Features we will look at
• Dataloads
– Add your existing data in one go
– Save you time
– Group Contacts in bulk
7. Features we will look at
• Sign Up Forms
– Capture good, clean OPT in data
– Build a database from passing traffic from
your site
– Populate your system with people who are
interested
8. Features we will look at
• Update Forms
– Get your contacts to manage their own
records
– Capture extra information
– Make sure your information is up to date
9. Features we will look at
• Reporting
– Build more intelligence about who your
customers are
– Target your audience better
– Information is key to everything you
do, with customer information sat at the
top
