2013 global ce sales trends ces unveiled media copy
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2013 global ce sales trends ces unveiled media copy
- 2. Digital World + = TCG Yearly Forecasts Retail CE sales tracking at more than 340,000 retail stores in 80 countries. Tracks U.S. factory to dealers shipments in more than 50 CE categories on a monthly and weekly basis.
- 3. Analysis Considerations: Geographical, Financial Developed Emerging • North America • Central /Eastern Europe • Western Europe • Latin America • Developed APAC • Emerging APAC • Middle East/ Africa • Exchange Rates (FX) • Sales Tax • Tech Subsidies
- 4. Global Market for Technology Is Bigger Than Ever
- 5. Global Tech Markets Back to Growth in 2013 2011 $1069bn 2012 Growth driven by $1058bn 2013 Fcst Smartphones, Smartphones, Tablets $1105bn Tablet PCs, still King, Modest recovery 2010 developing markets Most regions weaker $968bn Economic +4% 2008 recovery $957bn +10% -1% - 9% +11% 2009 $871bn Global recession Global Tech Device Sales Revenue Source: GfK Digital World :
- 6. Developing Markets to Lead Bounce Back 21% 17% Developing Markets Mature Markets 9% 3% 6% 6% 1% 2009 2010 2011 2012 Provisional 2013 Forecast -4% -9% Global Tech Device Retail Sales Revenue Growth Source: GfK Digital World
- 7. Developing Markets Show Steady Growth Mature Markets Stutter Growth (2013 $560bn $592bn $630bn $607bn $615bn vs 2009) Mature 61% 59% 64% 57% 56% 10% Markets 2009 2010 2011 2012 Prov 2013 Forecast Developing 36% 39% 41% 43% 44% 57% Markets $312bn $367bn $439bn $451bn $490bn Global Tech Device Retail Sales Revenue Mix Source: GfK Digital World
- 8. Tablets + Smartphones Dominating Consumer Tech Landscape
- 9. Mobile Devices Driving the Industry 40,000 35,000 30,000 U.S. Shipment Dollars (000s) 25,000 20,000 15,000 10,000 5,000 - 2012 2013
- 10. Smartphones & Tablets REMAIN THE Global Growth Drivers Smartphones and Tablets Other Tech Devices 2008 2009 2010 2011 2012 2013 Forecast Provisional Global Tech Device Sales Revenue Source: GfK Digital World
- 11. Tablets: Lower-Priced Models Boosting Adoption in Emerging Markets 2012 2013 29% 38% 37% 43% Nth Am 27% Other Developed Markets 25% Emerging Markets Global Tablet PC Unit Sales Mix Source: GfK Digital World
- 12. Smartphones: Emerging Markets Take the Lead as Lower-Priced Devices Open up the Mass Market 2011 2013 46% Developed Markets 42% 54% 58% Emerging Markets Global Smartphone Unit Sales Mix Source: GfK Digital World
- 13. Growth Remains a Two-Horse Race 2012 Provisional 2013 Forecast Tablets 60% 25% Smartphones 38% 22% Feature Phones -34% -21% Mobile PCs Desktop PCs Desktop Printing Monitors DVD/Blu-Ray -32% Digital Imaging Videogames Consoles Plasma TVs -29% -23% LCD TVs -11% -2% Portable Media Players Car Navigation Home Audio Year on Year Change in Global Tech Device Sales Revenue ($) Source: GfK Digital World
- 14. It’s all about Mobile Connected Devices 90% Digital Still Cameras 80% Desktop PCs LCD TVs 70% Feature Phones 60% Mobile PCs 50% Tablets Smartphones 40% 30% >50% of spending 20% on mobile 10% connected devices 0% 2008 2009 2010 2011 2012 2013 Global Tech Device Sales Revenue Mix Top Tier Products Prov Fcst Source: GfK Digital World
- 15. TV: New Value Drivers for Industry
- 16. LCD TV Average Screen Size Keeps on Increasing 45 40 40 35 38 39 30 35 35 36 35 35 35 36 33 25 30 28 25 26 27 27 20 22 23 24 15 10 5 % of Units 60”+: 4% 6% 8% 10% 11% 12% 0 2007 2008 2009 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2010 2011 2012 2013 2014 2015 2016 Source: CEA
- 17. Move to Larger Screen TVs is a Global Phenomenon 39'' 38'' 37'' 36'' 35'' 34'' 33'' 32'' 31'' 2007 2008 2009 2010 2011 2012 2013 Provisional Forecast LCD TV Average Screen Size Source: GfK TV Demand Projector – December 2012
- 18. U.S. Ultra High-Definition TV Forecast U.S. Market 1,428 744 5% of US TV Market 212 23 2013 2014 2015 2016 Source: CEA, U.S. CE Sales and Forecasts, Jan 2013
- 19. Key Takeaways • Global Tech Device Spending to Return to Growth in 2013 • Emerging markets still setting the pace, but it’s a slower pace • Smartphones and tablets soaking up the growth, defying lower growth environment • Smartphones and tablet growth coming from product diversification, lower price devices • TV upscaling important opportunities for the industry, but not game changers
- 20. Questions? Please Contact: Steve Kidera CES Media Relations skidera@CE.org
Hinweis der Redaktion
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- Move this down to follow geo-political summary slide
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- Smartphones and Tablets account for nearly 40% of global spending on tech devices
- Lots more scope for emerging market growth – in 2013 nearly 80% of handsets sold in developed markets will be smartphones (accounting for 95% of market value), compared to closer to 40% in emerging markets. With low-end smartphone prices set to break the $100 barrier in China, smartphone penetration will continue to grow
- Take off numbers except the big ones Collapse printing, Digital ImagingInclude China price band slide to illustrate low end smartphone opportunity CEA fcsting down 201,fcstig positive bounce in 2014
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- Steve B – very similar trend in Western Europe, with retail sales of Jumbo-screen TVs growing at a very similar rate (269% Q1 2012, 177% in Q4 2012) and retail sales of small screen size TVs falling by around 40% in 2012.And if you think about the drivers in mature markets it makes sense. On the one hand the main driver for small screen size TVs was consumers buying additional TVs for bedrooms, kitchens, and so on and this is both nearing saturation point, and subject to a longer replacement cycle than the main TV set in the living room. On the other hand it is no surprise that consumers thinking of upgrading their main set are likely to upgrade on size as well as features, given that the price/inch has continued to decline While the trends are global, there are some big differences between North America and the rest of the World. Nth Am is definitely leading the pack here, with over 5% of TV shipments in 2012 being jumbo size, and less than 5% being small screen sizes. In Western Europe small screen size TVs still account for high single digit markets share, and jumbo size TVs account for a mere 0.5% of sales in 2012, and while the importance iof small screen size TVs varies a lot region to region (0.3% in China, 17% in Japan), Jumbo size TVs have much lower market penetration in all other regions (1.7% in Japan, 0.9% in China)
- How does all this shake out – well, average screen sizes have been increasing steadily, but net net 2012 has seen an acceleration of the increase in screen size, with developed markets taking the lead. This is good news for the industry, because the price/inch at retail is goes up with screen size. Some vendors have been very open about targeting the premium end of the market – Sharp for example
- 2015 – 2%In line with my previous comments,GfK analysis points to a much slower growth of ultra HD outside of North America than in it, but ultimately of course it all depends on how much and how fast the price comes for ultra HD