Leadership lessons of steve jobs.
#1 Foster Greatness
“My job is not to be easy on people. My job is to make them better.”
Jobs muttered this quote under his breath after he made one of the most controversial decisions in the movie. He denied three of the six original Apple employees (and former friends) stock when the company went public in 1981, as he believed they were no longer critical assets to the prospering company’s success. Every move he made, no matter how heartless it seemed, was for the betterment of his employees, betterment of his products, and betterment of his company.
#2 Follow Your Passion
“If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.”
Jobs believed passion was a critical component of success. Since work would fill a large part of people’s lives, he urged everyone to do what they love. It was his fearless pursuit of passion that co-founded Apple in 1976, and it was that same fearless pursuit that kept him motivated after he was fired 10 years later.
#3 Stay True to Your Vision
“If you don’t share our vision…then GET OUT!”
If there was one thing Jobs did not tolerate, it was an employee that didn’t share his vision. After Apple’s best programmer told Jobs that his requests for the newest Apple II computer could not be done, the co-founder fired him on the spot without hesitation. Jobs stayed focused on the vision he had for Apple and made sure the company and every employee were constantly headed toward that vision.
#4 Hire Creativity
“Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently…the ones that change things.”
The Apple slogan, “Think Different,” was also Jobs’ mentality behind his hiring process. He didn’t just hire highly qualified technical engineers. Instead, he hired “musicians, and poets, and artists, and zoologists, and historians who also happened to be computer scientists.” In his to Stanford, Jobs finished the quote, “While some see them as the crazy ones, we see genius. Because the people who think they are crazy enough to change the world, are the ones that do.”
#5 Risk Failure
“The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we’ve got to risk it too.”
What separates the people who do things from the ones who just dream about them? The bravery to take risks. It’s no secret that Jobs didn’t hesitate when it came to taking risks. He often said that Apple raised the bar for personal computing and if they wanted to stay there, they would have to risk everything. It was his risk-everything mentality that took a small startup in his parent’s garage and turned it into a multi-billion dollar company.
Steve Jobs unveiled Apple's mobile advertising platform - iAd - in 2010 with a big claim: iAd would i
2. #1 Foster Greatness
“My job is not to be easy on people. My job is to make
them better.”
3. #2 Follow Your Passion
“If you don’t love something, you’re not going to go the
extra mile, work the extra weekend, challenge the
status quo as much.”
4. #3 Stay True to Your Vision
“If you don’t share our vision…then GET
OUT!”
5. #4 Hire Creativity
“Here’s to the crazy ones — the misfits, the rebels, the
troublemakers, the round pegs in the square holes. The
ones who see things differently…the ones that change
things.”
6. #5 Risk Failure
“The greatest artists like Dylan, Picasso and Newton risked
failure. And if we want to be great, we’ve got to risk it
too.”
7. #6 Serve a Purpose
“If you keep your eye on the profit, you’re going to skimp on the
product. But if you focus on making really great products, then the
profits will follow.”
