How to Interact with Facebook Fans For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/

1. Zain Wonders Campaign
Zain Wonders Campaign
Interaction
with Facebook Fans
ith F b k F
Ali A. SABKAR
l
eMarketing Project Manager
Zain Bahrain
21.09.2010

2. Zain Wonders Campaign Interaction
with Facebook Fans
One of the most ambitious community support programs, the Zain Bahrain s
One of the most ambitious community support programs the Zain Bahrain’s
Wonders campaign uniting the people of Bahrain in an amazing patchwork of
“everything for everybody”.
A series of showpiece events, community‐partnered fun shows and a program of
A series of showpiece events community partnered fun shows and a program of
entertainment. Young people and families found plenty of activities to ramp up the
fun quotient. The Wonders Campaign was unique ‐ there were no strings attached,
no promotions pitch to make. It was just about sharing togetherness, giving
expression to the aspirations of our Zainer community and celebrating the Zain life.
expression to the aspirations of our Zainer community and celebrating the Zain life
Over 3 months, everybody was invited to celebrate with Zain. Zainers had a series of
treats that made them feel special – fun contests, games and competitions of skill
with plenty of prizes, entertainment, huge outdoor outings, community gatherings
with plenty of prizes entertainment huge outdoor outings community gatherings
and activities all segments that will bring together the people of Bahrain.

3. Zain Wonders Campaign Interaction
with Facebook Fans
The Wonders Campaign was targeting Young people and families who found
plenty of entertinaement activities. Therefore, one of the best media to be
utilized was Social Media via Facebook Fan Page
www.facebook.com/ZainWonders
www facebook com/ZainWonders

4. Zain Wonders Campaign Interaction
with Facebook Fans
The Campaign
Started on 28th
April 2010 with
3,027 fan
members.
On 11th July, the
fan page
reached 8,696
fan members.
287% Increased
without any
without any
Online
Advertising. It
was Pure Social
Networking.

5. Zain Wonders Campaign Interaction
with Facebook Fans
Started with
Calling our
Customers a Nick
Customers a Nick
Name as Zainer.
Every one Proud
to be a Zainer to
b i
be entitled for
the Zain
Wonders
Campaign
Activities.

6. Zain Wonders Campaign Interaction
with Facebook Fans
Weekly Polls to
nominate Best
Active Zainers
who is helping
other fan
members to
members to
benefit from the
Zain Wonders
Campaign
Activities and
A ti iti d
Guide them.

7. Zain Wonders Campaign Interaction
with Facebook Fans
Interacting with
Zainers on the
Fan Page to
choose what
choose what
Wonder they will
need on weekly
basis.

8. Zain Wonders Campaign Interaction
with Facebook Fans
Zainers
Evaluated what
was the best
was the best
Zain Wonder
Activity…

9. Zain Wonders Campaign Interaction
with Facebook Fans
Zainers voted for
their best Zainer
Acting Player,
Acting Player,
Best ranked
video got prizes.

10. Zain Wonders Campaign Interaction
with Facebook Fans
Invited the
Active Zainers to
Meet the Zainers
(Staff) at Zain HQ
(Staff) at Zain HQ
and have a full
day to live the
Zain Life Style.

11. Zain Wonders Campaign Interaction
with Facebook Fans
+187k Facebook Users in Bahrain
+8.7K Facebook Users Liked Zain Wonders Page
(+10% of Facebook Users)
+400k Zainers attended Zain Wonders Activities
+400k Zainers attended Zain Wonders Activities

12. Zain Wonders Campaign Interaction
with Facebook Fans
We always Celebrate with
Zainers at
Zain Wonders Page

13. Zain Wonders Campaign Interaction
with Facebook Fans
At Eid, we celebrated the 10,000 Fans
The Biggest Telecom Fan Page in Bahrain
gg g

14. Zain Wonders Campaign Interaction
with Facebook Fans
We have +1,000
Bahraini Users in
Twitter.
Therefore, we
have started a
have started a
Campaign with
follow us on
Twitter and get
your Exclusive
E l i
USB!

15. Thank You.