Prezentacia na Internet je sexy II

1. Hi, my name is Jan Sifra.
I was born in Virgo
supercluster of galaxies.

2. In the second largest
galaxy of the „Local Group“.

3. The Milky Way.

4. In the spiral arm
called Orion:

5. 28 000 light years
from the center...

6. ...somewhere around here,
in the Solar system.

7. At the place called
Earth.

20. 3 lessons
I have learned
along the way

21. 1. Why we simplify
things

23. 1937
Ronald Coase
transaction cost

24. transaction costs
„A cost incurred in making an
economic exchange.“

26. Transaction costs of banana
• to find out which banana
products you prefer
• where to get them
• and at what cost

27. And banana costs are also...
• the cost of traveling from your
house to the store and back
• the time waiting in line
• the effort of the paying itself
• you name it...

28. 

29. 

30. banana internet

39. 

40. Strategies for lowering
transaction costs
• Simplyfiing structures
• Shortening the way to your fruits

42. DYI

43. Checklists and workflows
• Write down all the possible
forms of content you can
imagine
• Start from what you have
• Ask specific questions

44. Write down the forms and
build the checklist
• Journalists, banners, contextual
advertising, search,
presentations, video, newsletter,
blog article, press release, ebook,
social media, charts and pictures

45. Start with what you already
have
• Usually your website
• Memo from the meeting
• Or simple emails!

46. You have: website or email

47. Journalists
Landing page
Contextual advertising
Blog article
Ebook
Chart
Picture/scheme

48. Press release
Newsletter
Advertorial
Colleauge
Partners

49. 2. How we learn

52. Translation
Message

62. Relationships
Sex
Fit ball

63. Future of
internet
Contextual
advertising

64. How to enter
new market
Contextual
advertising

65. Marketing as translation
„Customers buy for their reasons, not
yours.“
- Orvel Ray Wilson

66. 3. Why we fail

71. What did just happen?

78. So, what can we do
about it?

79. Install colour detector,
stupid.

84. „Why“ is important:
“Ask WHY five times about every
matter.”
- Taiichi Ohno

85. CONCLUSION

86. marketing
=
translation
=
penetration

88. ask why
5 times

90. THANK YOU
jan.sifra@etarget.eu