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Maria van der Hoeven
IEA Executive Director
16 October 2013

© OECD/IEA 2013 

© OECD/IEA 2013 – Photo credit: © thermalcities.com
IEA fuel market reports

© OECD/IEA 2013 
Energy efficiency: a huge opportunity 
going unrealised  
going unrealised
Energy efficiency potential used by sector in the WEO 2012 
New Policies Scenario
100%

Unrealised energy
efficiency potential

80%

Realised
R li d energy
efficiency potential

60%
40%
20%
Industry

Transport

Power
generation

Buildings

Two‐thirds of the economic potential to improve energy efficiency 
Two thirds of the economic potential to improve energy efficiency
remains untapped in the period to 2035
© OECD/IEA 2013 
USD300Bn global EE market in 2011
 Comparable to RE and fossil power generation investments
 BUT, investments in energy efficiency are still less than two‐thirds 
USD billion
b

of the level of fossil fuel subsidies
700
600
500

EE stands alongside
supply resources

400
300

Estimated
range of
USD 147 to
300 billion

200
100
0

© OECD/IEA 2013 

Upstream oil Coal, oil and Renewable
Energy
and gas * gas electricity electricity
efficiency
generation *** generation **

Renewable
energy
subsidies *

Fossil fuel
subsidies *
IEA’s first fuel? 

EJ

•

Between 1974 and 2010, energy efficiency was the largest energy 
resource 
Cumulative avoided energy consumption due to energy efficiency 
in these IEA countries amounted to over 1 350 EJ (32 billion toe)
180
160
140

Hypothetical energy use had
there been no energy efficiency
improvements

120

4000
3500
Avoided energy equal
to 65% of 2010 TFC

3000

100

2500

80

2000

60

1500

40
20

1000

Total final
Consumption (TFC)

500

0

0

Coal
C l
Electricity
TFC

© OECD/IEA 2013 

Mtoe

•

Oil
Other

Gas
G
Avoided energy use

Long‐term improvements in energy efficiency in 11 IEA countries
In 2010 energy efficiency was the largest 
resource
 Energy efficiency contributed 63 exajoules (EJ) (1400 Mtoe) of 

avoided energy use in 2010
70

1600

60

1400

50

Mtoe

EJ

 larger than the supply of oil (43 EJ), electricity or natural gas (22 EJ each) 

1200
1000

40

800
30
600
20

400

10

200

0

0
Oil

© OECD/IEA 2013 

Electricity

Gas

Coal

Other

Avoided
energy use

Contribution of energy efficiency compared to other energy resources 
consumed in 2010 in 11 IEA countries
Energy efficiency has been the key factor 
g
gy g
restraining energy growth
 Final energy use increased by 0.5%/year between 1990 and 2010
 Efficiency effect is larger than the effect of structural changes in 

Avera annual cha
age
ange

restraining energy growth
3%

2%

1%

0%

1%
-1%

-2%
1990-2000
TFC

© OECD/IEA 2013 

2000-10
Activity effect

Structure effect

1990-2010
Efficiency effect

Changes in TFC, decomposed into structure, activity and efficiency effects 
for 15 IEA countries
For 4 out of 15 countries energy efficiency was 
the dominant factor reducing energy intensity
g
gy
y
 Overall, just over half (54%) of the average annual reduction in 

Ave
erage annual change
l

intensity was due to improved efficiency. 
 46% of the reduction was due to changes in economic structure. 

0.0%
-0.5%
-1.0%
-1.5%
-2.0%
-2.5%
-3.0%
Efficiency effect

© OECD/IEA 2013 

Structure effect

Changes in aggregate intensities of 15 IEA countries, decomposed into 
structure and efficiency effects, 1990‐2010
Country case studies
 Markets have distinctive characteristics related to country‐specific 

socio‐economic conditions and resource endowments.
 Information provision and regulation have played a leading role in 

stimulating the energy efficiency market
 standards and labelling
 providing access to energy assessments and financing
 energy efficiency obligations placed on energy suppliers

 Utility and energy service company (ESCO) schemes have also 

driven growth, especially among large energy users.

© OECD/IEA 2013 
Technology focus: the digital era is defining 
pp
future appliance EE markets 
USD millio
ons

 Appliances are increasingly becoming network‐connected
30,000
26,149
26 149

10% of all
f ll
products will be
‘smart’ within 6
years

25,000
20,000
15,000
15 000

19,942
14,597
9,773

10,000
6,266
3,772

5,000
40

509

984

2,150

0

Smart appliance global market value 

 Network‐connectivity and information communication technology 

can enable energy efficiency BUT they are also rapidly driving up 
energy demand 


Network standby could be 550TWh/yr if we don’t act
k
db
ld b
h/ if
d ’

 Standards (Energy Star, Top Runner) are key
© OECD/IEA 2013 
Japan: a Top Runner in Energy Efficiency 
 

Additional cost *
(JPY billion)

Direct benefit **
(JPY billion)

2005

3.4

38.1

2004

19.0

80.7

2010

41.5

107.6

Video tape recorder

2003

3.5

8.8

Air conditioner

2004

29.1

63.7

2008

2.1

2.4

2015

60.7
60 7

65.4
65 4

Warming toilet seat

2006

5.5

6.0

Television

2003

28.1

23.9

Personal computer

2005

48.0

17.9

Microwave

2008

5.1

1.5

Products

Target year

Lighting
Refrigerator
Gasoline vehicle (1
regulation)

st

Electric rice-cooker
Gaso e e c e (2
Gasoline vehicle (
regulation)

Totals

nd

-

246.0

416.0

Avoided energy
demand
14 040 GWh
(1.2 Mtoe)
29 749 GWh
(2.6 Mtoe)
7 654 ML
(6.6
(6 6 Mtoe)
3 241 GWh
(0.28 Mtoe)
23 483 GWh
(2 Mtoe)
888 GWh
(0.08 Mtoe)
4 436 ML
36
(3.9 Mtoe)
2 210 GWh
(0.19 Mtoe)
8 819 GWh
(0.76 Mtoe)
6 611 GWh
(0.57 Mtoe)
588 GWh
(0.05 Mtoe)
-

 Expected to deliver USD 3 bn in consumer benefits for lighting, 

vehicles and appliances
vehicles and appliances
 Broaden scope to cover three‐phase induction motors, LEDs, heat 
pumps and printers in 2015.
 What is the energy efficiency spillover to international markets
What is the energy efficiency spillover to international markets 
from Top Runner’s stimulation of efficient technologies?
© OECD/IEA 2013 
Korea: accelerating high‐efficiency appliances
 Korean ESCOs reached USD 330 million in 2011, an 

increase of 63% from 0 0. SCO s avoided .3
increase of 63% from 2010. ESCO’s avoided 1.3 Mtoe in 
in
2011. 
 The total number of high‐efficiency products is 
increasing very fast in Korea.
i
i
f i K
 Fuel‐efficient vehicles are accelerating rapidly in Korea 
from 30% to 100% compliance with 17
from 30% to 100% compliance with 17 km/l by 2015.
by 2015.
Thou
usand units

500
450
400
350
300
250
200
150
100
50
0
2007
Level 5
© OECD/IEA 2013 

2008
Level 4

2009
Level 3

2010
Level 2

2011
Level 1
Prospects – looking forward   
 Energy efficiency markets are expected to grow in the 

medium term:
medium term:
 Significant growth expected in private investment 
enabled by government policy rather than direct 
public investment. 
 End‐use energy price is also a key driver, 
 but analysis is limited by data availability and 
relatively greater uncertainties in projecting future 
pricing trends. 
i i
d
© OECD/IEA 2013 
A big market with bigger potential
 USD 300 billion market
 Already delivers substantial reduction
 Recent growth driven by policy and high energy 

prices
 Bright national policy prospects
 Significant impact on the global economy
 Huge growth potential

© OECD/IEA 2013 
Thank You

© OECD/IEA 2013 

© OECD/IEA 2013 – Photo credit: © thermalcities.com

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