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Out-of-the-Box Sales Tools for Online Retailing: From Social Shopping to Virtual Goods to Freemium
Fundamental Change in Online Shopping,[object Object],2,[object Object]
Fundamental Change in Online Shopping,[object Object],3,[object Object],Online social network users were three times more likely to trust their peers' opinions over advertising when making purchase decisions. (1),[object Object],Consumer recommendations, like those on social networking sites, are the most credible form of advertising. (2),[object Object],Word of mouth marketing, including social networking, is the number one influencer in consumers’ apparel and electronics purchases. (3),[object Object],JupiterResearch, March 2007,[object Object],Nielsen, October 2007,[object Object],Retail Advertising and Marketing Association/BIGresearch Study, November 2008,[object Object]
Consumers want to connect with you,[object Object],4,[object Object]
What’s Ahead?,[object Object],5,[object Object]
Who are your customers?,[object Object],6,[object Object]
What are they doing online?,[object Object],7,[object Object]
Sharon,[object Object],8,[object Object]
How Sharon Used to Shop,[object Object],9,[object Object]
How Sharon Shops Now,[object Object],10,[object Object]
Ron,[object Object],11,[object Object]
What Ron Does Online,[object Object],12,[object Object]
Build Communities & Go Where Your Customers Are,[object Object],13,[object Object]
The 9 Main Internet Business Models,[object Object],14,[object Object],More at http://digitalenterprise.org/models/models.html,[object Object]
Merchants,[object Object],15,[object Object]
Manufacturers,[object Object],16,[object Object]
Brokerages,[object Object],17,[object Object]
Affiliates,[object Object],18,[object Object]
Information Intermediaries,[object Object],19,[object Object]
Utilities,[object Object],20,[object Object]
Advertising,[object Object],21,[object Object]
Subscription,[object Object],22,[object Object]
Community,[object Object],23,[object Object]
Can Combine Multiple Business Models,[object Object],24,[object Object],[object Object]
 Affiliate
 Community
 Information Intermediary
 Subscription
 Utility
 Advertising
 Affiliate
 Brokerage
 Manufacturer
 Merchant
 Subscription
 Utility,[object Object]
Discussion Forums,[object Object],26,[object Object],http://www.threadless.com/blogs,[object Object]
Articles and Blogs,[object Object],27,[object Object],http://www.drsfostersmith.com/pic/,[object Object]
Content Added by Customers,[object Object],28,[object Object],http://braggingboard.gandermountain.com/,[object Object]
Tell a Friend,[object Object],29,[object Object],http://www.wetseal.com/,[object Object]
Social Shopping,[object Object],30,[object Object],http://www.fluid.com/products/fluid_social,[object Object]
An Entire Social Network,[object Object],31,[object Object],http://www.mysears.com/,[object Object]
Create Your Own on Ning.com,[object Object],32,[object Object],http://community.muttropolis.com/,[object Object]
StyleCaster Just Raised $4 Million,[object Object],33,[object Object],http://www.techcrunch.com/2009/07/01/stylecaster-nets-4-million-for-personalized-fashion-community/,[object Object]
What would Sharon & Ron want?,[object Object],34,[object Object]
Capitalize on the Long Tail,[object Object],35,[object Object]
Offer Subscriptions for Specialized Content,[object Object],36,[object Object]
Successful Subscription Models,[object Object],37,[object Object]
Successful Subscription Models,[object Object],38,[object Object]
Types of Content,[object Object],39,[object Object]
New Marketing Channels for Online Retailers,[object Object],40,[object Object],[object Object]
 In-Game Advertising
 Group Selling,[object Object]
Revenues from Virtual Goods,[object Object],42,[object Object],Est. $621 million in U.S. in 2009,[object Object],[object Object],Est. $2.5 billion in U.S. in 2013,[object Object],Source: http://www.emarketer.com/Article.aspx?R=1007226,[object Object]
Who Buys Virtual Goods?,[object Object],43,[object Object],Source: http://blog.viximo.com/corporate/2009/07/22/,[object Object],who-buys-virtual-goods-its-not-who-you-think/,[object Object]
Why Do People Buy Virtual Goods?,[object Object],44,[object Object],Status – Virtual goods help you stand out from the crowd,[object Object],Socializing – Virtual goods help you express yourself ,[object Object],Winning – Virtual Goods help you gain an advantage,[object Object],Source: http://blog.viximo.com/corporate/2009/07/15/top-3-reasons-people-buy-virtual-goods/,[object Object]
Examples of Virtual Goods,[object Object],45,[object Object]

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Out-of-the-Box Sales Tools for Online Retailing: From Social Shopping to Virtual Goods to Freemium