SlideShare ist ein Scribd-Unternehmen logo
1 von 52
Downloaden Sie, um offline zu lesen
QR Code Primer
Who Am I ,[object Object],[object Object],[object Object]
Who is interlinkONE ,[object Object],[object Object],[object Object],[object Object]
Webinar Overview ,[object Object],[object Object],[object Object],[object Object]
[object Object]
 
The Game-Changer
July 2011 Statistics
Knowledge is Spreading ,[object Object],[object Object]
Meet the QR Code
QR = “Quick Response”
Applications for Scanning
Year of Birth = 1994
[object Object]
Creation Options
What To Look for In a Creator ,[object Object],[object Object],[object Object],[object Object]
QReateAndTrack.com
QR Options Other than URLs
Simple vs. Complex
Not Every Pixel is Needed
Insert A Logo http://ilnk.me/QRLogo
Color Choice Options ,[object Object],[object Object]
Use of Color, Logo, & Pattern http://ilnk.me/QRPattern
Important! Include Padding Do Not Follow  This Example!
[object Object]
Business Card Size
Custom QR Codes
[object Object],[object Object]
Shorten the URL!
Provide Clear Directions
Mobilize Your Content!
Mobile Needs… Inquiry Forms Social Integration Easy to  See & Click
Mobile Networking
Ask – Why Would You Scan? ,[object Object],[object Object],[object Object],[object Object]
Say “No” to Too Much! http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/
Track, Measure, Test
Track, Measure, Test
[object Object]
Make Money ,[object Object],[object Object],[object Object]
Make Money (cont.) ,[object Object],[object Object]
Create Personalized QR Codes
Bulk/PURLs QR Codes (cont.) QReateAndTrack.com
Create a Mobile Website ,[object Object],[object Object],[object Object]
iFlyMobi: Product Features ,[object Object],[object Object],[object Object],[object Object],[object Object],http://iFlyMobi.com
Templates For Different Needs
Easy to Use Admin Features
Color Scheme/Picker Options
Mobile Forms ,[object Object],[object Object]
Don’t Forget Fundamentals ,[object Object],[object Object],[object Object]
Download QR Code Tool Kit TheQRToolKit.com
How Can interlinkONE Help? ,[object Object],[object Object],[object Object]
Thank You! ,[object Object]

Weitere ähnliche Inhalte

Andere mochten auch

DxO Labs- A business model assessment
DxO Labs- A business model assessmentDxO Labs- A business model assessment
DxO Labs- A business model assessmentShubham Bhattacharya
 
IABC Arkansas: Multi-Channel Integrated Marketing - John Foley, Jr. [6/24/11]
IABC Arkansas: Multi-Channel Integrated Marketing - John Foley, Jr. [6/24/11]IABC Arkansas: Multi-Channel Integrated Marketing - John Foley, Jr. [6/24/11]
IABC Arkansas: Multi-Channel Integrated Marketing - John Foley, Jr. [6/24/11]interlinkONE
 
Business Transformation: From a Printer to a Marketing Services Provider
Business Transformation: From a Printer to a Marketing Services ProviderBusiness Transformation: From a Printer to a Marketing Services Provider
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
 
Xerox mobile printing solutions - new propositions
Xerox mobile printing solutions - new propositionsXerox mobile printing solutions - new propositions
Xerox mobile printing solutions - new propositionsShubham Bhattacharya
 
Home health utilization trends
Home health utilization trendsHome health utilization trends
Home health utilization trendstahq2012
 
Moving toward business astra graphia
Moving toward business astra graphiaMoving toward business astra graphia
Moving toward business astra graphiasugabnugroho
 

Andere mochten auch (8)

Oncology 10
Oncology 10Oncology 10
Oncology 10
 
DxO Labs- A business model assessment
DxO Labs- A business model assessmentDxO Labs- A business model assessment
DxO Labs- A business model assessment
 
IABC Arkansas: Multi-Channel Integrated Marketing - John Foley, Jr. [6/24/11]
IABC Arkansas: Multi-Channel Integrated Marketing - John Foley, Jr. [6/24/11]IABC Arkansas: Multi-Channel Integrated Marketing - John Foley, Jr. [6/24/11]
IABC Arkansas: Multi-Channel Integrated Marketing - John Foley, Jr. [6/24/11]
 
Business Transformation: From a Printer to a Marketing Services Provider
Business Transformation: From a Printer to a Marketing Services ProviderBusiness Transformation: From a Printer to a Marketing Services Provider
Business Transformation: From a Printer to a Marketing Services Provider
 
Xerox mobile printing solutions - new propositions
Xerox mobile printing solutions - new propositionsXerox mobile printing solutions - new propositions
Xerox mobile printing solutions - new propositions
 
Home health utilization trends
Home health utilization trendsHome health utilization trends
Home health utilization trends
 
Cga
CgaCga
Cga
 
Moving toward business astra graphia
Moving toward business astra graphiaMoving toward business astra graphia
Moving toward business astra graphia
 

Ähnlich wie QR Code Primer

[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes
[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes
[NAPL Owners Conference 2011] Print + Mobile: Understanding QR CodesinterlinkONE
 
QR Codes in the Marketing Mix
QR Codes in the Marketing MixQR Codes in the Marketing Mix
QR Codes in the Marketing MixinterlinkONE
 
iFlyMobi Product Demonstration: Easily Build Mobile Websites
iFlyMobi Product Demonstration: Easily Build Mobile WebsitesiFlyMobi Product Demonstration: Easily Build Mobile Websites
iFlyMobi Product Demonstration: Easily Build Mobile WebsitesinterlinkONE
 
QR Codes in Legal Marketing
QR Codes in Legal MarketingQR Codes in Legal Marketing
QR Codes in Legal MarketingvizCards
 
IM Club: Can QR codes help engage my customers?
IM Club: Can QR codes help engage my customers?IM Club: Can QR codes help engage my customers?
IM Club: Can QR codes help engage my customers?Rather Inventive
 
Webinar: Pushing Interaction Beyond the One-off Model with 2D and QR Codes
Webinar: Pushing Interaction Beyond the One-off Model with 2D and QR CodesWebinar: Pushing Interaction Beyond the One-off Model with 2D and QR Codes
Webinar: Pushing Interaction Beyond the One-off Model with 2D and QR CodesWaterfall
 
Voir QR: The History, Use & Abuse of QR Codes
Voir QR: The History, Use & Abuse of QR CodesVoir QR: The History, Use & Abuse of QR Codes
Voir QR: The History, Use & Abuse of QR CodesTactica Interactive
 
Qr code (quick response code)
Qr code (quick response code)Qr code (quick response code)
Qr code (quick response code)Rohan Sawant
 
Mobile marketing notes pages by session
Mobile marketing   notes pages by sessionMobile marketing   notes pages by session
Mobile marketing notes pages by sessionMobileMoxie
 
QR Codes - The Basics, plus recommendations for how to use them
QR Codes - The Basics, plus recommendations for how to use themQR Codes - The Basics, plus recommendations for how to use them
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
 
Oregonian Media Group: Tracking Success in Omnichannel
Oregonian Media Group: Tracking Success in OmnichannelOregonian Media Group: Tracking Success in Omnichannel
Oregonian Media Group: Tracking Success in OmnichannelKelly Robb
 
Next gen E-commerce. Focus on Mobile and Multichannel commerce
Next gen E-commerce. Focus on Mobile and Multichannel commerce Next gen E-commerce. Focus on Mobile and Multichannel commerce
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
 
Mobile for associations & nonprofits
Mobile for associations & nonprofitsMobile for associations & nonprofits
Mobile for associations & nonprofitskflo0202
 

Ähnlich wie QR Code Primer (20)

[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes
[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes
[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes
 
QR Codes in the Marketing Mix
QR Codes in the Marketing MixQR Codes in the Marketing Mix
QR Codes in the Marketing Mix
 
iFlyMobi Product Demonstration: Easily Build Mobile Websites
iFlyMobi Product Demonstration: Easily Build Mobile WebsitesiFlyMobi Product Demonstration: Easily Build Mobile Websites
iFlyMobi Product Demonstration: Easily Build Mobile Websites
 
QR Codes in Legal Marketing
QR Codes in Legal MarketingQR Codes in Legal Marketing
QR Codes in Legal Marketing
 
IM Club: Can QR codes help engage my customers?
IM Club: Can QR codes help engage my customers?IM Club: Can QR codes help engage my customers?
IM Club: Can QR codes help engage my customers?
 
Marketing with QR Codes
Marketing with QR CodesMarketing with QR Codes
Marketing with QR Codes
 
Webinar: Pushing Interaction Beyond the One-off Model with 2D and QR Codes
Webinar: Pushing Interaction Beyond the One-off Model with 2D and QR CodesWebinar: Pushing Interaction Beyond the One-off Model with 2D and QR Codes
Webinar: Pushing Interaction Beyond the One-off Model with 2D and QR Codes
 
Smile mobile 2015
Smile mobile 2015Smile mobile 2015
Smile mobile 2015
 
Voir QR: The History, Use & Abuse of QR Codes
Voir QR: The History, Use & Abuse of QR CodesVoir QR: The History, Use & Abuse of QR Codes
Voir QR: The History, Use & Abuse of QR Codes
 
Qr code (quick response code)
Qr code (quick response code)Qr code (quick response code)
Qr code (quick response code)
 
Mobile marketing notes pages by session
Mobile marketing   notes pages by sessionMobile marketing   notes pages by session
Mobile marketing notes pages by session
 
QR Codes - The Basics, plus recommendations for how to use them
QR Codes - The Basics, plus recommendations for how to use themQR Codes - The Basics, plus recommendations for how to use them
QR Codes - The Basics, plus recommendations for how to use them
 
Oregonian Media Group: Tracking Success in Omnichannel
Oregonian Media Group: Tracking Success in OmnichannelOregonian Media Group: Tracking Success in Omnichannel
Oregonian Media Group: Tracking Success in Omnichannel
 
Next gen E-commerce. Focus on Mobile and Multichannel commerce
Next gen E-commerce. Focus on Mobile and Multichannel commerce Next gen E-commerce. Focus on Mobile and Multichannel commerce
Next gen E-commerce. Focus on Mobile and Multichannel commerce
 
Mobile Marketing for Hotels
Mobile Marketing for HotelsMobile Marketing for Hotels
Mobile Marketing for Hotels
 
Hotel and Tourism Mobile Marketing
Hotel and Tourism Mobile MarketingHotel and Tourism Mobile Marketing
Hotel and Tourism Mobile Marketing
 
Mobile for associations & nonprofits
Mobile for associations & nonprofitsMobile for associations & nonprofits
Mobile for associations & nonprofits
 
QR Codes and You
QR Codes and YouQR Codes and You
QR Codes and You
 
What About Mobile Marketing?
What About Mobile Marketing?What About Mobile Marketing?
What About Mobile Marketing?
 
What about Mobile Marketing?
What about Mobile Marketing?What about Mobile Marketing?
What about Mobile Marketing?
 

Mehr von interlinkONE

The Cloud and Mobile Demystified: Good For Your Business?
The Cloud and Mobile Demystified: Good For Your Business?The Cloud and Mobile Demystified: Good For Your Business?
The Cloud and Mobile Demystified: Good For Your Business?interlinkONE
 
The Future of the Channel [Global Channel Partners Summit]
The Future of the Channel [Global Channel Partners Summit]The Future of the Channel [Global Channel Partners Summit]
The Future of the Channel [Global Channel Partners Summit]interlinkONE
 
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]interlinkONE
 
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]interlinkONE
 
The Digital Engine Opportunity [Global Channel Partners Summit]
The Digital Engine Opportunity [Global Channel Partners Summit]The Digital Engine Opportunity [Global Channel Partners Summit]
The Digital Engine Opportunity [Global Channel Partners Summit]interlinkONE
 
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]interlinkONE
 
Business Development to Drive Growth [Global Channel Partners Summit]
Business Development to Drive Growth [Global Channel Partners Summit]Business Development to Drive Growth [Global Channel Partners Summit]
Business Development to Drive Growth [Global Channel Partners Summit]interlinkONE
 
How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
 
Content marketing world_mobile and tablet content distribution_8_17_2012
Content marketing world_mobile and tablet content distribution_8_17_2012Content marketing world_mobile and tablet content distribution_8_17_2012
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
 
Marketing Ideas for Print Association Leaders
Marketing Ideas for Print Association LeadersMarketing Ideas for Print Association Leaders
Marketing Ideas for Print Association LeadersinterlinkONE
 
Using Inbound Marketing To Build Your Business
Using Inbound Marketing To Build Your BusinessUsing Inbound Marketing To Build Your Business
Using Inbound Marketing To Build Your BusinessinterlinkONE
 
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)Saving Time and Money in Warehouse Operations (MFSA Annual Conference)
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)interlinkONE
 
Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
 
What's New in ilinkONE Version 8 (June 2012)
What's New in ilinkONE Version 8 (June 2012)What's New in ilinkONE Version 8 (June 2012)
What's New in ilinkONE Version 8 (June 2012)interlinkONE
 
Follow the Money: Growing Your Business in a Multi-Channel World
Follow the Money: Growing Your Business in a Multi-Channel WorldFollow the Money: Growing Your Business in a Multi-Channel World
Follow the Money: Growing Your Business in a Multi-Channel WorldinterlinkONE
 
Growing Your Business with Social Media
Growing Your Business with Social MediaGrowing Your Business with Social Media
Growing Your Business with Social MediainterlinkONE
 
How To Strategically Transform and Grow Your Print Business (PIASC)
How To Strategically Transform and Grow Your Print Business (PIASC)How To Strategically Transform and Grow Your Print Business (PIASC)
How To Strategically Transform and Grow Your Print Business (PIASC)interlinkONE
 
Tips on How to Integrate Print with other Channels
Tips on How to Integrate Print with other ChannelsTips on How to Integrate Print with other Channels
Tips on How to Integrate Print with other ChannelsinterlinkONE
 
A New Path To Sustainable Growth
A New Path To Sustainable GrowthA New Path To Sustainable Growth
A New Path To Sustainable GrowthinterlinkONE
 
How to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your BusinessHow to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your BusinessinterlinkONE
 

Mehr von interlinkONE (20)

The Cloud and Mobile Demystified: Good For Your Business?
The Cloud and Mobile Demystified: Good For Your Business?The Cloud and Mobile Demystified: Good For Your Business?
The Cloud and Mobile Demystified: Good For Your Business?
 
The Future of the Channel [Global Channel Partners Summit]
The Future of the Channel [Global Channel Partners Summit]The Future of the Channel [Global Channel Partners Summit]
The Future of the Channel [Global Channel Partners Summit]
 
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]
 
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
 
The Digital Engine Opportunity [Global Channel Partners Summit]
The Digital Engine Opportunity [Global Channel Partners Summit]The Digital Engine Opportunity [Global Channel Partners Summit]
The Digital Engine Opportunity [Global Channel Partners Summit]
 
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]
 
Business Development to Drive Growth [Global Channel Partners Summit]
Business Development to Drive Growth [Global Channel Partners Summit]Business Development to Drive Growth [Global Channel Partners Summit]
Business Development to Drive Growth [Global Channel Partners Summit]
 
How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]
 
Content marketing world_mobile and tablet content distribution_8_17_2012
Content marketing world_mobile and tablet content distribution_8_17_2012Content marketing world_mobile and tablet content distribution_8_17_2012
Content marketing world_mobile and tablet content distribution_8_17_2012
 
Marketing Ideas for Print Association Leaders
Marketing Ideas for Print Association LeadersMarketing Ideas for Print Association Leaders
Marketing Ideas for Print Association Leaders
 
Using Inbound Marketing To Build Your Business
Using Inbound Marketing To Build Your BusinessUsing Inbound Marketing To Build Your Business
Using Inbound Marketing To Build Your Business
 
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)Saving Time and Money in Warehouse Operations (MFSA Annual Conference)
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)
 
Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)
 
What's New in ilinkONE Version 8 (June 2012)
What's New in ilinkONE Version 8 (June 2012)What's New in ilinkONE Version 8 (June 2012)
What's New in ilinkONE Version 8 (June 2012)
 
Follow the Money: Growing Your Business in a Multi-Channel World
Follow the Money: Growing Your Business in a Multi-Channel WorldFollow the Money: Growing Your Business in a Multi-Channel World
Follow the Money: Growing Your Business in a Multi-Channel World
 
Growing Your Business with Social Media
Growing Your Business with Social MediaGrowing Your Business with Social Media
Growing Your Business with Social Media
 
How To Strategically Transform and Grow Your Print Business (PIASC)
How To Strategically Transform and Grow Your Print Business (PIASC)How To Strategically Transform and Grow Your Print Business (PIASC)
How To Strategically Transform and Grow Your Print Business (PIASC)
 
Tips on How to Integrate Print with other Channels
Tips on How to Integrate Print with other ChannelsTips on How to Integrate Print with other Channels
Tips on How to Integrate Print with other Channels
 
A New Path To Sustainable Growth
A New Path To Sustainable GrowthA New Path To Sustainable Growth
A New Path To Sustainable Growth
 
How to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your BusinessHow to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your Business
 

QR Code Primer

Hinweis der Redaktion

  1. Thank you everyone for joining today’s webinar. We hope that you enjoy the material that we’ll cover. If you have any questions, please feel free to send them in using the GoToWebinar interface. We will try to leave as much time as possible to get to them at the end. Also, we will record the webinar… So.. Over the next couple of days, we’ll send an email around with a link to the recording.
  2. Certainly you are all well aware of the USPS mobile barcode promotion. Currently set to expire after August, although I’ve heard rumors there could be an extension? While I do not know if you personally have thought this has been a success, I have absolutely seen a lot of QR Codes in my mailbox over the past few weeks, which has been exciting. But even if this expires and never comes back, there’s still reason for your company to utilize QR Codes.
  3. I promise that this presentation is not filled with charts and stats and survey results. But I think one… this one is powerful. Even if you do not believe or use in QR Codes yet, you must at least recognize the reality of numbers like these. The smartphone has changed the game… If you have one, you will be come addicted to it. You will use it to go on the web… you will use it to Search… To watch videos… to read reviews… to watch TV and movies… to read books….. To update your social networks…. To buy items…. Maybe to make a call too
  4. 58% of Americans between the ages of 25 and 34 now own a smartphone 68% of smartphone owners access the internet or email on their handheld on a typical day
  5. First, what does it stand for? Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL. Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
  6. They are not new, per se… They’ve been around since 1994. Of course, they’ve recently been increasing in popularity in the US. In the automotive industry, shipping slips and receipts are encoded with QR Code containing customer data, shipper data, product number, quantity, and other data. The data is used for ordering and product scanning. They’ve been around for so long, do you want to know what else happended in 1994? The Price of Gas was $1.
  7. The more information your fitting in the more complex the QR Code gets. A simple code can be the short URL code.  Maybe you tell them a secret on SHort URL's and using them in QR Codes The complex is hold information about an event – title, date, time, end time so it requires more pixels to hold more data
  8. If you are a pet lover, you may be saying this is not deterioation, but beautification! So this offers benefits, if you’re the designer, the markter.. You can incorporate images into the design a bit. This is possible due to the Reed-Solomon error correction code written into the QR Code encoder. This allows up to 30% deterioration of a QR Code possible with it still being readable. That correction code is used on DVDs, CDs and more. Same principles apply… Printed pieces may get damaged slightly, somewhat dirty, a bit of wear and tear.
  9. Yes, you can also use that deterioration rate to place your logo inside the QR Code. The way this works normally is you create a QR Code, which is really just an image… Bring it into Photoshop, and then place the logo, and TEST! If you want to know how to do it, check out the URL on the screen.. It provides step by step instructions on how we’ve done it in fairly standard image editing programs.
  10. The possibilities for QR Codes to help increase the impact and effectiveness of printed materials continues to increase. You have the ability to create QR Codes with different colors… I From our testing, darker colors have performed the best… Without a doubt, if you create one with color, test with different readers and phones.
  11. Any Boston Celtics fans? When we win the NBA Championship this year, send me an email, and I’ll try to send you tshirt with this logo/QR Code on it.
  12. We typically recommend using almost a ¼ inch of padding… Honestly, we do use a bit less than that, but give it room to breathe!
  13. If you’re a designer… you generate the QR Code.. It’s outputted as a300 dpi image (depending on who you use). Then, simply scale it to a different size with a program such as Adobe Illustrator, or another image-editing program. 10 to 1 ration….. 20 feet away? Should be a 2 foot by 2 foot QR Code
  14. Just from our own testing, when we take the QR Code less than an inch, we see troubles with the readers… For you, test… As the cameras on the phones get better, they can scan smaller QR Codes. But consider your audience.
  15. How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me. Some QR Code generators do it for you!
  16. Because it’s easy to create a QR Code, the temptation exists to simply point one to your corporate website, or your customer’s corporate website! Do not do that! - It might not work on a phone (Flash). - It might take forever to load - It might not provide answers that someone needs on their phone at that moment.
  17. Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
  18. Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
  19. Another thing you’ll want to know is how do I make money. I listed 5 ways, 3 of them on this slide.
  20. Now as mailers, you certainly may still be doing personalized Urls for clients. Thus, you may want to consider creating personalized QR Codes for those people. How can you do this? Next slide ….
  21. Some of you might already have this.. But if not, go to TheQRToolkit.com It’s a free QR Code Success Tool Kit… has white papers, videos, case studies, how to guides, and more.