Ignite Your Growth - Using Social Media to Grow Your Business
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On May 19th 2011, interlinkONE & Grow Socially's CEO John Foley, Jr. delivered this presentation on "Using Social Media to Grow Your Business". John covers topics such as: - Strategy before tactics - Marketing Plans - Social and Mobile Media - Best Practices - QR Codes - Multi-Channel Marketing Integration
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Ignite Your Growth - Using Social Media to Grow Your Business
- 1. Using Social Media to Grow Your Business John Foley, Jr. CEO/CMO, Grow Socially, Inc.
- 8. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in CRM Mail -Monthly Newsletter Marketing Calendar
- 13. Is everyone interested in the same communication? I’m on Twitter I still email I use Facebook, Twitter & LinkedIn I love my mail I Google for my information Where are your prospects and customers getting their information?
- 18. $ Optimize / Social Friendly Blogs eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Engage and Nurture Inquiries Engage and Nurture Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media Blogging Analytics Content Mgmt SEO Start with MKTG Plan Product? Service? Asset? Qualified Leads Sales
- 28. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
- 37. http://ilink.me
- 38. Tools to Measure Success www.ilnk.me
- 39. What Are These Sites, Anyway?
- 42. Spread the Word http://ilnk.me/7dde
- 43. Company
- 46. Company Page
- 48. Set Up a Gallery
- 49. Big Production VS Business Casual More approachable, more interesting, more diversified, more updates!
- 52. Personal Profile
- 53. Company Profile
- 56. Customer Service: The Complaint
- 57. Customer Service: The Reply
- 58. Customer Service: Happy Reply
- 60. Your Website is Homebase You
- 61. SMS MMS PDA Blackberry Direct Mail Radio/TV Magazines Flyers Labels Personalization Campaign Management Reporting Administration Automation QR Codes E-mail Website RSS Flash Banner Search Social Media Hello! Mary Campaign Management Wireless Offline Online Your Website
- 63. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in Excel Mail -Monthly Newsletter Marketing Calendar Create Post, Link back to website Announce on & Comment on event’s page Connect with Keynote Speakers on Join in on event’s hashtag Share speaking presentation on Friend new contacts on Share event article on Share event article on Announce booth # with video post Follow-Up with Post & Post Pictures
- 64. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
- 66. PRINT + MOBILE
- 71. QR = “Quick Response”
- 72. What the QR Code Contains
- 73. What You Need to Scan
- 75. Tip: Mobilize Your Content!
- 76. QR Codes on Signs
- 77. QR Codes on Posters
- 79. QR Codes on Mailers
- 82. Augmented Reality Image Source: http://www.jeffreydonenfeld.com
- 85. Q & A / Contact Me! iFlyMobi.com QR Code http://ilink.me/JR
Editor's Notes
- 15 Years Business Management Author Whitpapers
- While everyone is talking about social media, marketers are looking for tools and techniques to implement an effective social media campaign. Discuss “how to” approaches for effectively using social media. Participants learn how to identify the right audience in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.
- Where Are They Cyclically? Students How Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
- What’s Your One Thing? What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign? Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
- Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
- Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
- How people communicate, Target like-minded prospects, Communicate with customers
- Here is how Tiwtter is used to promote a white paper…..
- Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).
- Here is how Tiwtter is used to promote a white paper…..
- Complaints roll in….. But… instead of sitting out there….
- Chris brogan analogy
- First, what does it stand for? Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL. Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
- Palm iPhone Blackberry LG Nokia Motorola Samsung Etc
- There are a number of FREE applications that allow you to scan QR Codes. They are different between phones. Discuss favorite ones for iPhone, Android, Blackberry. To get one, you simply need to go to your app store, download the app. You can even do it now , if you’d like..
- We are seeing a huge interest in qr Codes when it comes to real estate. Here’s a picture of how one is being used on a rider. Also, flyers, mailers, newsletters, other signs…
- QR Codes used by a printer to make their open house more fun, exciting.. If people scanned the code o nthis sign, it took them to a landing page. There was logic on the page to randomly display a picture of a rockstar… kinda fun. (of course, when the men scanned a code and saw Courtney Love, and the ladies scanned a code and saw Elton John, their reactions were priceless!)
- Here is one of my favorite examples. At the Rochester Jazz Festival, people could scan these huge QR Codes to download a guide to the festival on their smartphones.
- Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..