1. Cluster Management – a new profession? ExperiencesofUpper Austria

2. ART? PROFESSION? Cluster Management – is it….

3. page 3 If you have an apple and I have an apple and we exchange apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas! George Bernhard Shaw

4. Upper Austria – leading Austrian region in industry, technologyandexport 1.4 mil. inhabitants/ 17 % ofthepopulation 12,000 km² / 14.3 % ofarea 24 % of Austrianproductionvalue 28 % ofAustrian exports 3,8 % unemployment rate* *) National definition: all registered unemployed (including seasonal unemployed) as a percentage of the workforce potential (employed + unemployed) Source: Upper Austrian Statistics Office, AMS Linz, Upper Austrian Chamberof Commerce

5. Organisational detailsnot profit but performanceorientated

6. Facts & Figures Per 2009-12-31

7. „Innovation through cooperation“ Company visits, newsletters, databases, printmediums, etc. Symposiums, workshops, studytrips, contactmeetings, etc. Information- platform Qualification 1,500 companyvisits p.a. 29,000 newslettersubscribers46,000 databasedocuments 1,200 eventswith 48,000 part. in 12 years, 170 eventswith 7,000 part. p.a. „Lighthousetowerprojects“ Cluster cooperation projects Governmentfundedprojects, EU projects, exchangeofexperiences, etc. Permanent Cooperations 339 projectswith 1,437 companies in 12 years, 90 cooperativeactivities p.a. Support thecooperationprocess

8. Cluster organisations? … TOP-DOWN OR BOTTOM-UP

9. Top-down vs. bottom-up approach SET-UP – top-down OPERATIONS – bottom-up

10. Top-down SETUP Start for cluster organisationsin thestrategicprogram „StrategicProgram Upper Austria 2000+“ Seed-financing in thebeginning,private-public-partnership after start-upphase (integrated) agencyascarrierfortheclusterorganisations Synergiesthroughcommon back-officesolutions TOP-DOWN

11. Customer Relationship Management System (CRM) A CRM-System is a database application, which allows a structured and if necessary the automated compilation of all customer-contacts and data. Compilation of company contacts, company visits, discussion notes, correspondence, invitations, newsletters, events, participation, cancellation, projects: ideas, realisation, subsidies, project partners; requests, cluster support etc. Data in CRM-systemof Clusterland Upper Austria Ltd. 40,000 companies 87,000 persons 2,000 events 550 projects 46,000 documents

13. projects

18. The cluster staff

19. The cluster staff Function in team Cluster manager (1 person) Project manager (2 – 4 persons) Public Relations & partnercommunication (0.5 person) Back office, controlling, events, etc. (0.5 – 1 person)

20. We developed specific training programs for: Project managers Coordination Communication

21. „Clusterland – open-water-patent“ specialist generalist preperationphase 48 month „Clusterland – coastal-patent“ milestone 2 ~36 - 48 month pmaprojectmanagementcentificate tbd „Clusterland – inland-patent“ milestone1 ~ 24 month basictraining – projectmanagement integrationaltraining Start CL

22. „Clusterland- inland-patent“ – the dual principle Pilot-project training PM-Basics IT-based PM Management basics Moderation & conflictmanagement Consulting & salescompetence Project definition Project scetch Approval Project planning Project implementation Project presentation 1/3 in leisure time

23. „Clusterland- inland-patent“ timelineoftheproject Coaching throughmanager training Final presentation Project sketch Approvalthrough MD Definition ofobjectivesofthe Project throgh CM Approvalthrough MD Annual interview Project planning Implementation 0 -1 month Min. -4 month Max +15 month ~ +9 month

24. Communiationsteering-wheel © Clusterland OÖ GmbHSeite 20 sales Communication concepts moderation Personal skills New media Project management presentation Strategic PR

25. Coordinationsteering-wheel Sponsoring Events Marketing Personal skills Management basics Project management Moderation/presentation/rethorics languages

26. Conclusion page 22 Cluster management as sole activity of the organization Mid- and long-term orientation (just little quick wins) The one key for success: Mid- and long-term perspective for Cluster managers and their staff

27. ART! NEW PROFESSION! Cluster Management – is it….

28. The Generation „WE“ page 24 The new principle for growth: Who shares – wins! The critical skills for the future: Connectivity stay connected in networks Collaboration flexibility through cooperation Coopetition Cooperation and competition simultaneously Cocreation Customers (users) as co-designers

29. page 25 Contact & Information Werner Pamminger Clusterland Oberösterreich GmbH Tel: +43 732 79810-5118 Fax: +43 732 79810-5110 werner.pamminger@clusterland.at www.clusterland.at Clusterland Oberösterreich GmbH supportsclusterandnetworkorganisations. Itpromotesinnovationthroughcooperationandcompetence in order toenhancethecompetitivenessofenterprises. All rightsreserved, especiallytherightstocopy, todistributeortotranslate. Nopartoftheslidesmaybereproduced, copiedordistributed in any form orbyanymeanswithoutpriorwrittenpermissionof Clusterland Oberösterreich GmbH.

30. Cluster Academy 3 daysworkshop on howtobuildupand manage successfullycluster-initiatives Benefitfrom 12 yearsofexperience in Upper Austria A widerangeofpracticalinformation on services Insightsinto Clusterland OÖ GmbH Inputs on howprocessescouldbeimplemented in otherregions Target group Anyonewithinterest in operational clustermanagement 29 September 2010 © Clusterland Upper Austria Ltd Page 26 Coming Upsoon: 25.-27. Jan 2011

31. BACKUP page 27

32. Foundationofclusters & networks 1999 1998 2000 Plastics Automotive Furniture & Timber Energy Efficiency 2009 Health Technology EnvironmentalTechnology Design & MediaHuman Resources Mechatronics 2002 2006 2003 Until 2009-11 „NUT“ 2004

33. The cluster staff Job profileforclustermanagers Contactto CEO, advisory board, stakeholders, R&D, etc. Strategic development of the cluster organisation Responsibilityfor budget, (EU) fundings and the self financing ratio Leadingthe cluster team, coaching General responsibility for all cluster activities

34. The cluster staff Job profileforprojectmanagers Strategic development of specific economic sectors in a branch General contact for the allocated partner/target group Planning, initiation and execution of projects with companies Support for companies to get funding for cooperative projects Planningand execution of events and activities for the economic sector Responsibilityfor financing of own projects an events