Social Media monitoring (IOETI e-travel conference)

1. Online
Reputation
Management
Fady Ramzy
Interact Egypt Country Manager
Cyberzizo Fady Ramzy
Cairo, December 18th

2. Going good so far ?
#IOETI
@IOETI @InteractEgypt
Slideshare.net/interactspa/
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4. ORM
Is the practice of consistent research and
analysis of one’s personal or professional, business
or industry reputation as represented by the content
across all types of online media.
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6. Why is that important?
- Your Customers are online
- Your Prospects are online
- Your Competitors are online
- Your Employees are online
- Your X-Employees are online
- Your brand influencers are online
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Online Identity Management

7. The Process
Listen Respond Engage Optimize
Measure
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Online Identity Management

8. One again ... Look, Listen & Learn!
- Improve customer satisfaction by gaining insights
from consumers about their real needs
- Increase perceptions of brand by creating
opportunities to listening, responding and engaging
with consumers.
- Gain insights about competitors and their customers’
perceptions about their products and services.
- Engage in more effective public relations by
understanding who the real influencers are.
- Provide early warning systems for reactive and
defensive PR.
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Online Identity Management

9. Optimize
Social Mainstream
Media Media
User
Search
generated
Engines
Content
Online
reputation
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Online Identity Management

10. Boost your influence
Your Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be
expressed as:
Influence = (Your Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can
further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
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Online Identity Management

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Online Identity Management

12. Some tools
- Blog monitoring BlogPulse, Google Blog search
- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search
- Web Monitoring Google alerts, Google trends
- Followers monitoring Friend and follow
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15. Lets check
“Sharm el Sheikh”

16. Sources
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17. Countries
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18. Countries
Blogs
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19. Countries
Forums
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20. Countries
News
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21. Countries
Twitter
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22. Sentiment
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23. Word Cloud
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24. BuzzGraph
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25. Most influencial Blogs
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26. Blog Word cloud
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27. Twitter influencers
@Dima_Khatib
@monaeltahawy
@SultanAlQassemi
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28. Twitter Word Cloud
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29. Twitter BuzzGraph
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30. Twitter BuzzGraph - Arabic
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31. “If you can't measure it,
you can't manage it.”
Title Text
Peter Drucker

32. Interact Egypt
http://Egypt.interact.it
Grazie! Twitter: @interactegypt
Facebook & Linkedin: Interact Egypt
Fady Ramzy
Twitter: @cyberzizo
Linkedin: Fady Ramzy
19/12/2011
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