Helix media delivery platform, as presented in the "Digital Media innovations" seminar in Cairo last week.

1. Helix Media Delivery Platform
Version 14
Multi-screen, OTT, Social TV…
David J Smith
Global Partner Director
djsmith@real.com
Real Confidential 19 July 2011 Slide 1

2. Company Snapshot
Real creates technology that enables consumers to enjoy digital
entertainment wherever and whenever they want.
Consumers use our services to find, play, purchase and manage
premium digital content, including music, games, and video.
Founded 1994
Headquarters Seattle, WA
Employees Approx. 1,200
(ending Q4 2010)
NASDAQ Listed RNWK
Real Confidential 19 July 2011 Slide 3

3. Real creates innovative
applications and services
that make it easy to connect
with and enjoy digital media
Real Confidential 19 July 2011 Slide 4

4. RealNetworks Business Today
90+ 37M 136 B >40M 25M
carrier subscribers inter-carrier monthly unique casual monthly unique users
customers to SaaS messages game players of our latest version
worldwide services per quarter
Digital Media for network service Mobile, Social and Online Casual Delivers OTT and media
providers and consumers with carrier- Games; Fusion Technology for management tools
quality delivery socializing games directly to consumers
SaaS Games
Real Confidential 19 July 2011 Slide 5

5. RealNetworks Technology for Carriers
RealNetworks creates innovative applications and services that make it
easy to connect with and enjoy digital media, delivering software and
digital media services solutions to mobile operators and other businesses
around the world.
Mobile Helix
Messaging Technology
Services
Cloud Mobile
Services Entertainment
Services
Real Confidential 19 July 2011 Slide 6

6. Helix Technology for Mobile & Enterprise
Helix Media Delivery Platform
• Software suite for encoding, delivery,
management, playback
Helix Universal Mobile Client
• Single video player application that
operates on every major mobile handset
• RealPlayer for Mobile: universal media
player
• Helix DNA: universal media platform for
development and deployment of rich
media applications
Real Confidential 19 July 2011 Slide 7

7. Media-Related Smart Phone Usage
To take photographs 77%
To receive/view photographs 65%
To access the Web 56%
To retrieve e-mail 52%
To listen to music 49%
Share photos via email or online 46%
To shoot videos 39%
Photos
To watch videos 35%
Music
To share videos 32% Videos
Other
To download music 30%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Source: RealNetworks Mobile Digital Media Usage Study – July 2010
Real Confidential 19 July 2011 Slide 8

8. Consumer Media Challenges
“What is the one things that most frustrates you when managing your
media?”
Digital Media Pain Points
Sharing 9%
Storage/Backup 10%
Transfer/Sync 22%
Organization 28%
0% 5% 10% 15% 20% 25% 30%
Source: RealNetworks Mobile Media Usage Study – July 2010
Real Confidential 19 July 2011 Slide 9

9. Helix DNA - embedded into devices
800
700
600
Millions of Units
500
400
300
200
100
0
Q403
Q404
Q405
Q406
Q407
Q408
Q409
Q410
Helix Shipments
Helix DNA 750 million devices shipped
Real Confidential 19 July 2011 Slide 10

10. Helix – Industry Proven Solution
• Market Leader: Experience, Expertise, Commitment Customers
• Selected: Over 100 mobile operators globally
• Utilized: Over 70% mobile media delivered by operators
• Standard: Commitment to interoperability
• Universal: Reduce CAPEX/OPEX and protects investment
Real Confidential 19 July 2011 Slide 11

11. Content delivery challenges
• Different device OS
• Different delivery systems
• Different protocols, codecs and formats
• Different channels to the consumer
• OTT, Social Networks, Mobile delivery, IPTV
Real Confidential 19 July 2011 Slide 12

12. 1995 – First End-to-End System
RealAudio
Real Confidential 19 July 2011 Slide 14

13. 2000 - Multiple Systems Proliferate
RealAudio/RealVideo
RealAudio
Windows Media
Quicktime
Real Confidential 19 July 2011 Slide 15

14. 2003 – Becomes unmanageable
RealAudio/RealVideo
Windows Media
Quicktime
MPEG
Real Confidential 19 July 2011 Slide 16

15. 2003 – Helix Universal Delivery
RealAudio/ RealVideo
Windows Media
QuickTime
Real Confidential 19 July 2011 Slide 17

16. 2010 – Delivery challenges
RealAudio/RealVideo
Windows Media & Silverlight
Quicktime & HTTP (HLS)
MPEG4, 3GPP RTSP, RTMP, HTTP
Flash - RTMP/HTTP
Real Confidential 19 July 2011 Slide 18

17. Helix Universal Delivery 2010 Gen II
RealAudio/ RealVideo
Billing Security
WMV + Silverlight
H.264 / H.263
3GPP H.264 / H.263
Single infrastructure
Flash FLV, F4V Reducing TCO
Less Complex
Easier to integrate
Quick Time + HLS
Real Confidential 19 July 2011 Slide 20

18. Mobile TV, OTT, Multi-Screen, Social TV
Live Event
.3gp
.mp4
.rm
.wmv
Encoder
Video
3G, LTE
Catalogue Media Storage
WiMax,DSL
Cable Phone,Tablet,PC,
OTT STB
• Deliver Mobile, OTT, multi-screen and social TV services to 3G,
WiMax, WiFi and broadband IP networks
• Live or on-demand TV stations and/or playlists
• Video advertising inserted live or via playlist (non skip-able)
• Configurable playlist capability by genre, individual or create your own
• Video available from 64Kbps, Audio from 8Kbps
Real Confidential 19 July 2011 Slide 24

19. Music Services – OTT, Social Radio
Live
Music
.3gp
Encoding PC
Station
Music 3G, LTE
Catalogue Music Storage WiMax,DSL
Phone,Tablet,PC,
Cable
OTT STB
• Deliver Music services to 2G, 3G, WiMax, WiFi and broadband IP
networks
• Live or on-demand radio stations and/or playlists
• Radio advertising inserted live or via playlist (non skip-able)
• Configurable playlist capability by genre, individual or create your own
• Audio available from 16Kbps
Real Confidential 19 July 2011 Slide 25

20. Publishing Socially – Is it right for you?
• YouTube challenges
• Copyright - Content rights given away on upload
• Video quality determined by YouTube
• Distractions – advertising / unsuitable content
• Limitations of duration & size
• Limited control over content – security, backup
• Usage – logging, system control, brand control, identity
• Own & Control yourself is a viable option
Real Confidential 19 July 2011 Slide 26

21. Success Story: BSkyB
• Major commercial broadcaster in UK
• Offers satellite TV services to UK consumers – 9.5million subs
• Utilises STB in home for SD and HD services via satellite
• Offers Sky Broadband up to 20Mb (via BT ADSL phone line)
• Offers Mobile TV for OTT services to subscribers via 3G and WiFi
• Uses Helix Mobile to deliver to Mobile Operators and WiFi hot spots
• Compelling reason for selecting Helix
• Helix DNA Client / Helix eco-system
• Helix Content Delivery via MNOs – saves bandwidth
• 3GPP standards compliancy
• One platform for mobile over 3G, Hot Spot WiFi or home broadband WiFi –
true multi-screen capability
Real Confidential 19 July 2011 Slide 27

22. Success Story: BSkyB
Mobile Carrier Delivery
Vodafone, T-Mobile, O2
Live
Secure IP 3G or WiFi
Content Helix Media connection Helix Media Mobile or
Tablet
Feeds Platform Platform
Business Models
B2B delivery to Mobile Carrier
B2C delivery to Sky Subscriber (OTT)
Real Confidential 19 July 2011 Slide 28

23. Success Story: T-Mobile UK
• T-Mobile is a carrier and distributes content
• T-Mobile’s business requirements are to distribute content from
various Content Providers. They do not invest in encoding, their
main objective is to manage carriers
• Helix Media Platform – integrates to content providers’ individual
streaming servers and makes content available to subscribers
• Compelling reason for selecting Helix
• Helix Content Distribution: Content Aggregation from MNOs
• Allows multiple broadcasters to be ‘connected’
• T-Mobile acts as high quality delivery distributor only
• No encoding farms – reduces cost and complexity
Real Confidential 19 July 2011 Slide 29

24. Success Story: T-Mobile UK
BSkyB
Secure VPN via
open Internet
3G or WiFi
Content Helix Media Mobile or
Feeds Platform Tablet
Helix Media
Platform
Content Helix Media
Feeds Platform
BBC T-Mobile UK
Real Confidential 19 July 2011 Slide 30

25. Success Story: FastTelco
• FastTelco is the leading ISP in Kuwait
• Utilising Helix Media Platform
• 2 live channels Al-Rai & Scope TV.
• Multi-bit rate, multi format, multi device support
• Al-Hilal – Exclusive fan club channel
• Kuwait's national TV with 4 channels plus 8 Radio
channels
• Compelling reason for selecting Helix
• Helix Media Platform allows multiple devices,
with adaptive streaming on all PC & Mobile
• Multiple customers on same platform
Real Confidential 19 July 2011 Slide 31

26. Helix Universal Rich Media Client
• Design once via web tool
• Logos, colours, layouts
• Create your video app for
multiple devices & OS
simultaneously
• Database of devices
maintained by Helix
• Fully integrated with Helix
• Fast Channel Switching
• Server Playlists
• Book Marking
• XML ingest for Content
Real Confidential 19 July 2011 Slide 41

27. HTTP Live Streaming to iPhone OS
• Stream video to the Apple iOS
devices
• Helix Server supports iPhone, iPod
and iPad touch using:
• HTTP Live Streaming (HLS)
• HTTP streaming with
adaptive bit rate
iPad
iPod touch
iPhone 4G
iPhone 3GS
Real Confidential 19 July 2011 Slide 45

28. HTTP Live Streaming to Android OS
• Stream video to the Android OS
using Apple iOS device streams
• Helix DNA HLS libraries available for
• Mobile Application developers
• Supported on Android 2.2+
• DRM – Verimatrix and PlayReady
Galaxy Tab
HTC Desire HD Galaxy S
Real Confidential 19 July 2011 Slide 46

29. Windows Mobile & Silverlight
• Stream to MS Silverlight players
• Supports
• WMEncoder V9
• Expression Encoder
• Live & On-Demand
• Windows Mobile OS 5,6 & 7
• Client statistics and session statistics logging support
• Access Authorization: Helix Security Manager support
Real Confidential 19 July 2011 Slide 48

30. Helix Multi-delivery Demo Site
http://hmlhelix.euro.real.com/http/helixdemo.html
Deliver Any Media,
To Any Media Player and Device,
At Any Time,
and Any Where
• Flash Player
• iPhone, iPad, iPod touch
• HTML5
• Silverlight Player
• QuickTime Player
• RealPlayer
• Mobile Devices
• VOD & Live streams
• Demo copy available
Real Confidential 19 July 2011 Slide 49

31. Summary
• Helix Media Delivery platform enables
• OTT, Multi-screen, Social TV and many other applications
• Reduces TCO, management and investment
• Consistent integration points for real-time billing, subscriber
management, reporting and content security
• Provides legacy codec and player support
• A platform for advancements in technology
• Contact – Interact
• djsmith@real.com
• Skype: djsmith.real.com
Real Confidential 19 July 2011 Slide 55