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Interaction Made Simple
                          Jon Parker      Scott Davies
                         07710 359420    07545 808481




Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
Executive Summary - Service Overview




Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
Executive Summary (2)



Features

•   Interactive service to promote brand and spend
•   Incorporates SMS, video, email and the mobile website
•   Managed Service – used in print, in-store, online and TV/radio ads.
•   InteractMedia uses specific campaign codes to measure effectiveness in
    order to drive better results and increase interactions.

Benefits

•   Low cost subscription/licence based model.
•   Real-time leads generated reporting solution
•   All campaigns are measurable.
•   Drives engagement & sales whilst lowering the cost of acquisition.


Brilliant Technology for Brilliant Marketing
 Delivering the Interactive Customer Journey
Create - Engage - Motivate - Reward - Communicate
Executive Summary –
                                           Here’s what we do in a nutshell
Steps for Success
1. We work with you to plan your
   campaigns and align them with
   business & marketing objectives
2. All services are created along a
   customer timeline and incorporate
   calendar dates and events specific to
   the customer within the campaign
   framework
3. We build and test your campaign ideas
4. We launch and monitor results
5. We adjust & improve as we go.
6. We provide performance MI for your
   consideration


  Create - Engage -Interactive Customer Journey
  Delivering the Motivate - Reward - Communicate
InteractMedia - Who are we?




   Specialists In Mobile Marketing Activities with over 15 years
   experience of consumer mobile interaction & marketing.

   Specialising in…

        • Interactive Consultancy
        • Mobile Strategies
        • Mobile Based Interactive Campaigns
        • Interactive Digital Signage
        • Mobile to Online / Mobile to Store Footfall




 Create - Engage -Interactive Customer Journey
 Delivering the Motivate - Reward - Communicate
Consumer Steps


  SMS offers the first communication step to a wider delivery of content…


         SMS                                   Content                 Connecting to…


  100% market penetration                   Short Message Content      Social Media
  100% readership                           Activities                 WAP
  Cheapest communication route              Registrations              Mobile Sites
  No data package required                  Voucher/Barcode Delivery   Online Sites
  No service issues (e.g. 3G/Low Service)   3rd Party Connectivity     App Download
  Responsive                                Data Collection




 Create - Engage -Interactive Customer Journey
 Delivering the Motivate - Reward - Communicate
Our Platform




                   DIALOGUE              MANAGE            PUBLISH



                  Dynamic build        Instant Reports    Moderation
                      tools
                                      CRM/User Data       Push to….
                  Cross platform
                  communication        3rd Party Feeds   Online/DOOH




Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
Brand Awareness to Accelerated Sales

      Cross Platform – Cross Media – Cross Channel



Billboards / Digital Signage

Print / Magazines

Television Advertising

On Pack Promotion
                                                  Create an
                                                  ongoing
In Store Promotion                                dialogue with
                                                  your customer
                                                  while they are
                                                  on the move




 Create - Engage -Interactive Customer Journey
 Delivering the Motivate - Reward - Communicate
Interaction comes from many sources

Interaction isn’t just about collecting numbers. Implementing the correct service for the right
reasons will create a more detailed database, track users, drive deeper relationships with
consumers, drive footfall and ultimately increase revenue.


                Product information - Txt / WAP / URL

                Subscriptions, VIP offers, news, alerts                        Data collection


                Competitions, games, registration drivers                      Profiling

Customers
will text for   Polling opinions/feedback, voting                              Voucher redemption


                Registration requests / sampling request                       Tracking


                Voucher code distribution, online drivers

                Barcode redemption, QR code launch



  Create - Engage -Interactive Customer Journey
  Delivering the Motivate - Reward - Communicate
Our Tools

InteractMedia specialises in implementing unique mobile strategies from one-off promotional
solutions through to integrated mobile systems to support ongoing marketing campaigns.

Our innovative build solution makes us more agile than any other solution on the market. This
means we can provide the right solution for the right outcome, at speed and on budget.

We visually create your solution, instantly manage the content and data, launch quickly.




                                                                               Dear Mr Davies,
                                                                               thank you for your
                                                                               comments. As a
                                                                               reward use this
                                                                               code for
                                                                               10% off at
                                                                               www.xxxxx.com




          VISUAL BUILD               REALTIME MANAGEMENT TOOLS                LAUNCH



  Create - Engage -Interactive Customer Journey
  Delivering the Motivate - Reward - Communicate
The Possibilities…


  The possibilities are endless!

  Mobile is the only 24/7 communication device that connects directly to the
  consumer.

  Attracting the consumer is only half the battle… the next steps are to…

  Engage
  With simple calls to action can generate interaction with rich media.

  Motivate
  By creating a value added service

  Reward
  Customers by allowing the to see their name in lights, or posting opinions and
  receiving voucher rewards.

  Communicate
  With ongoing dialogues strengthening brand awareness and sales opportunities.

      … why not!
 Create - Engage -Interactive Customer Journey
 Delivering the Motivate - Reward - Communicate
InteractMedia UK Ltd

 43 The Greenhouse. MediaCity UK. Salford. Manchester. M50 2EQ.
    Tel +(44) 7710 359420 E: jon@interactmedia.co.uk W: www.interactmedia.co.uk




Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate

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Interactmedia Uk Ltd. Overview

  • 1. Interaction Made Simple Jon Parker Scott Davies 07710 359420 07545 808481 Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate
  • 2. Executive Summary - Service Overview Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate
  • 3. Executive Summary (2) Features • Interactive service to promote brand and spend • Incorporates SMS, video, email and the mobile website • Managed Service – used in print, in-store, online and TV/radio ads. • InteractMedia uses specific campaign codes to measure effectiveness in order to drive better results and increase interactions. Benefits • Low cost subscription/licence based model. • Real-time leads generated reporting solution • All campaigns are measurable. • Drives engagement & sales whilst lowering the cost of acquisition. Brilliant Technology for Brilliant Marketing Delivering the Interactive Customer Journey Create - Engage - Motivate - Reward - Communicate
  • 4. Executive Summary – Here’s what we do in a nutshell Steps for Success 1. We work with you to plan your campaigns and align them with business & marketing objectives 2. All services are created along a customer timeline and incorporate calendar dates and events specific to the customer within the campaign framework 3. We build and test your campaign ideas 4. We launch and monitor results 5. We adjust & improve as we go. 6. We provide performance MI for your consideration Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate
  • 5. InteractMedia - Who are we? Specialists In Mobile Marketing Activities with over 15 years experience of consumer mobile interaction & marketing. Specialising in… • Interactive Consultancy • Mobile Strategies • Mobile Based Interactive Campaigns • Interactive Digital Signage • Mobile to Online / Mobile to Store Footfall Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate
  • 6. Consumer Steps SMS offers the first communication step to a wider delivery of content… SMS Content Connecting to… 100% market penetration Short Message Content Social Media 100% readership Activities WAP Cheapest communication route Registrations Mobile Sites No data package required Voucher/Barcode Delivery Online Sites No service issues (e.g. 3G/Low Service) 3rd Party Connectivity App Download Responsive Data Collection Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate
  • 7. Our Platform DIALOGUE MANAGE PUBLISH Dynamic build Instant Reports Moderation tools CRM/User Data Push to…. Cross platform communication 3rd Party Feeds Online/DOOH Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate
  • 8. Brand Awareness to Accelerated Sales Cross Platform – Cross Media – Cross Channel Billboards / Digital Signage Print / Magazines Television Advertising On Pack Promotion Create an ongoing In Store Promotion dialogue with your customer while they are on the move Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate
  • 9. Interaction comes from many sources Interaction isn’t just about collecting numbers. Implementing the correct service for the right reasons will create a more detailed database, track users, drive deeper relationships with consumers, drive footfall and ultimately increase revenue. Product information - Txt / WAP / URL Subscriptions, VIP offers, news, alerts Data collection Competitions, games, registration drivers Profiling Customers will text for Polling opinions/feedback, voting Voucher redemption Registration requests / sampling request Tracking Voucher code distribution, online drivers Barcode redemption, QR code launch Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate
  • 10. Our Tools InteractMedia specialises in implementing unique mobile strategies from one-off promotional solutions through to integrated mobile systems to support ongoing marketing campaigns. Our innovative build solution makes us more agile than any other solution on the market. This means we can provide the right solution for the right outcome, at speed and on budget. We visually create your solution, instantly manage the content and data, launch quickly. Dear Mr Davies, thank you for your comments. As a reward use this code for 10% off at www.xxxxx.com VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate
  • 11. The Possibilities… The possibilities are endless! Mobile is the only 24/7 communication device that connects directly to the consumer. Attracting the consumer is only half the battle… the next steps are to… Engage With simple calls to action can generate interaction with rich media. Motivate By creating a value added service Reward Customers by allowing the to see their name in lights, or posting opinions and receiving voucher rewards. Communicate With ongoing dialogues strengthening brand awareness and sales opportunities. … why not! Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate
  • 12. InteractMedia UK Ltd 43 The Greenhouse. MediaCity UK. Salford. Manchester. M50 2EQ. Tel +(44) 7710 359420 E: jon@interactmedia.co.uk W: www.interactmedia.co.uk Create - Engage -Interactive Customer Journey Delivering the Motivate - Reward - Communicate