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The Dawning of a New Email Era: The Trends You Need to Know

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Interactivity Digital presentation by Ross Kramer of Listrak

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email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45561 The Cost of Lazy Email Marketing Listrak’s Email Marketing Best Practices Webinar Series: June 17, 2009 Visit www.listrak.com/resources.asp to view other webinars on demand after today’s presentation. ©2010. All rights reserved. This presentation may not be recorded, copied, distributed, or used without written consent from Listrak. Ross Kramer Listrak @ross_kramer
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 "The Rumors of My Death Have Been Greatly Exaggerated.“ Mark Twain
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Top 3 Priorities for 2013 Source: 2013 Shop.org State of Retail Online
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Open / Click Benchmarks
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Responsive Email Credit: Elliot Ross, .Net Magazine, September 2012 2 Column Layout Single Column
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Impact of Modal Acquisition
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 18% Click Through Rate 18% Conversion Rate 30% of all Email Revenue
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Lush Batch & Blast Ideas for 2013 Small is the new big! •Move to smaller “postcard” format •Smaller campaigns to more segments
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 2012 2013 2.3% CTR 4.1% CTR PARADOX OF CHOICE?
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Cart Abandonment Campaigns
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Open Rate Click Rate Conversio n Rate % of Campaig n 52.3% 23.9% 8.6% 57% 48.5% 27.1% 7.3% 43%
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Large Cart Alert Trigger Send a trigger email to CSR regarding large abandoned baskets Recommended Products Adaptive re-use of a fixed asset from website
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Cart Abandonment with Social Proof
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Social Proof
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 “Review Ask”
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556 Key Takeaways • Consider Mobile – Responsive Design • Focus on Acquisition – Modal Pop-up • Tune Batch & Blast – No less than once per week .. Content is king – Small is new big • Automated Triggers Drive Revenue – Have Abandonment Issues? • Content Ideas – Social Proof

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The Dawning of a New Email Era: The Trends You Need to Know

Hinweis der Redaktion

  1. Late 1800’s