This document provides information and advice for a Startup Weekend event in Las Vegas from August 9-11, 2013. It discusses Lean Startup methodology, customer development, user experience design and emphasizes getting out of the building to talk to customers, building the simplest solution quickly, and focusing on building an awesome team that works well together. The document is produced by Luxr, a company that provides tools to help startups build products users want.

1. Startup Weekend
FTW!
(or, how to have a kick-ass experience)
LAS VEGAS, AUGUST 9-11, 2013

2. LUXR.CO AUGUST 2013
Kate Rutter
Co-Founder
www.luxr.co
TWEET!
@katerutter
@luxrco
Luxr makes tools to help startups
deliver products that people want,
need & love to buy.

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Lean Startup
Customer
Development
User Experience

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“No Talk,
All Action.”

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This idea has the coolest
features EVAH!#1

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This idea has the coolest
features EVAH!#1
Focus on starting
a REAL business.
Bullshit!

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People & value
features
fidelity

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UX Stack
Uses
Mary can...
Features
Users
Sketches,
prototypes,
wireframes,
pixels
Biz vision & purpose go here
why
what
how
Interactions
Brand
Voice
User stories
This Week
Needs
I need...
I want...
My goal is...
UI goes
here
BUILD
MEASURE
LEARN

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UX = a clear story
With _________, _______ can
_________ and ___________,
product name
use #1 use #2{
using these features: ________
and __________feature #2
feature #1
{
in a way thatʼs __________,
__________, and __________.
attribute #1
attribute #2 attribute #3{
Meet ________, a ___________.name user type
{
uses
features
product,
brand &
voice
users
needs &
goals { ______ needs to ________
_______________.
Name need
(or goal)

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Meet Erika, a socially engaged college student.
Erika needs to feel closely connected with
friends near and far, every day.
using status updates on her “wall”, messages,
comments and “likes”
in a way thatʼs universal, clean, consistent,
and fast.
With Facebook, Erika can share her latest
thoughts and see what her many friends are up to,
a clear story

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I’m designing this for
people like me!#2

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I’m designing this for
people like me!#2
Get out of the building.
Talk, listen to and observe
the problem first-hand.
Bullshit!

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Custom code is the only
way to make awesome
stuff!
#3

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Custom code is the only
way to make awesome
stuff!
#3
Cut corners and
steal like a boss.
Bullshit!

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Ask constantly...
“What is the smallest,
simplest, fastest thing we
can build to get this in
the hands of people and
move forward?”

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We would have gotten
more done if the team
was better.
#4

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We would have gotten
more done if the team
was better.
#4
Decide to be an
awesome team.
Bullshit!

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Great teams...
1. Care about the problem.
2. Know (and own!) how they
work best.
3. Are frank and candid, because
they respect each other.
4. Commit to the outcome.

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Know the problem
you’re solving.
(write it down!)

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Hi, Iʼm ________.name
My superpower is _________________________.interesting uberskill that is true
I can ________, ________ and _________.skill skill skill
I work best when _________________________.condition of awesomeness
It drives me crazy when ____________________.condition of bullshit
Come clean on how you
work best.

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conviction
+
humility

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Ask yourself...
“What is the fastest,
simplist thing I can
contribute to keep us
moving?”

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NOT
Bullshit!

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Luxr makes tools to help startups deliver products that people want, need & love to buy.
Luxr.co • 3435 Cesar Chavez, San Francisco, CA • 94110
The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101
info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc
Images + credits
• Fireworks: http://santarosaredwhiteandboom.com/wp-content/uploads/2012/04/fireworks.jpg
• Oprah 1: http://static.oprah.com/images/tows/201011/20101116-favorite-things-2005-oprah-600x411.jpg
• Oprah car: http://www.carloanworld.com.au/wp-content/uploads/2013/03/Oprah-Car-Giveaway.jpg
• No bullshit zone sign: http://feedingkat.typepad.com/.a/6a01127917a2cc28a401157085ce97970b-800wi
• No bullshit icon: http://02varvara.files.wordpress.com/2011/03/01-no-bullshit.jpg
• Interviewing Ronald: http://leanheroes.com/wp-content/uploads/2013/07/kams_ronald_airport_title.png
• Las Vegas Strip at night: http://www.nationalnurseshalfmarathon.com/wp-content/uploads/2013/01/The-Strip.jpg
• Design like you give a damn cover: http://designlikeyougiveadamn.architectureforhumanity.org/
• No bullshit t-shirt: http://image14.spreadshirt.com/image-server/v1/products/20580461/views/
1,width=378,height=378,appearanceId=2/Live-,-love-,-laugh-and-no-bullshit-Kids--Shirts.png
• What I know for sure poster: http://womenofhr.com/wp-content/uploads/2011/05/200811_omag_for_sure_opener_190x225.jpg
* Slides available on slideshare: slideshare.net/intelleto
Kate Rutter
Co-Founder
www.luxr.co
@katerutter
@luxrco