These handouts were used in the workshop for Realify Your Secret Idea.

1. Realify Your Secret Idea with
Lean Startup Methods
* Make a Product in Three Hours
+
IA Summit Pre- Conference
April 3, 2013
Kate Rutter, Co-Founder, LUXr
Association for Information Science and Technology
1320 Fenwick Lane, Suite 510, Silver Spring, Maryland 20910, USA
Tel. 301-495-0900 / Fax: 301-495-0810 / E-mail: asis@asis.org

2. the Molecule
http://luxr.co
date @luxrco
© 2013
people
ve
us
ha
e
problem addresses solution

3. Persona
http://luxr.co
date @luxrco
© 2013
Behaviors
Facts Needs & Goals

4. Value proposition 6-up
http://luxr.co
@luxrco
date © 2013
With __________________, _________________ can...

5. Value proposition
http://luxr.co
date @luxrco
© 2013
With
,
can...

6. MV P Features
http://luxr.co
date @luxrco
© 2013
To deliver on that, we will build these features:
at ure at u re at ure
fe fe fe

7. Metrics dashboard
http://luxr.co
date @luxrco
© 2013
To assess progress, we will measure these metrics:
e tric e t ri c e tric
m m m
Goal
by
/ / / / / /
Notes

8. http://luxr.co
Metrics check @luxrco
© 2013
1 Does the metric begin 2 Is there a time basis? 3 Is there an object basis?
with a number? • “per week” [ ___/wk ] * not required, but super-helpful
• “number of...” [ # ] • “per month” [ ___/mo] • “per user” [ ___/user]
• “average number of...” [avg ] • “per user per week” (fancy!)
• “percent of...” [ % ]
Making metrics actionable
useless vanity good better awesome
% of users % of users
% of new
total number who sign in who post an
sign-ups registered
of registered 3+ times a update 3+
users per
users day, times a day,
week
per week per week
* In this example, posting
an update is a key feature
of the product.
a good metric... a great metric...
...measures the usage of your product by a ...makes you look at all the other metrics
person. The usage should be specific to and say “none of those other numbers
features that deliver value to your user. matter if we donʼt get this right first.”

9. Techniques checklist
http://luxr.co
@luxrco
© 2013
Use basic supplies: sharpies, stickynotes and white paper
Dump & sort & 2x2 organizing
Go wide, then decide
Generate independently, discuss as a team. (3 people ideal)
Work at the wall
Quiet read (before discussion)
Sketch (especially of people)
Share info with Information radiators
Timebox (speed kills the censor)
Quick decisionmaking (dot vote, stack-rank)

10. http://luxr.co
@luxrco
© 2013
4 Bonus Templates
(Not used in the workshop,
but handy for future work...)

11. Metrics information radiator
http://luxr.co
@luxrco
© 2013
/ / to / /
metric start date end date
Values
Date / / / / / / / / / / / /
Metric
value
Notes

12. Purpose statement
http://luxr.co
date @luxrco
© 2013
Of all the things you could be doing, why are you doing this product idea?
drafts
My purpose with this product idea is...

13. Vision pyramid
http://luxr.co
date @luxrco
© 2013
purpose...
product...
(it may pivot) ⤷ ⤷
⤷
values...

14. Assumptions
http://luxr.co
date @luxrco
Testing now © 2013
1
Next up
Riskiest 2 3
Assumption
Later