19. Exciting What will your audience rally behind you on? What do THEY really care about?
20. Creative Let your brain take you wherever it can. “To raise new questions, new possibilities, to regard old problems from a new angle requires a creative imagination and marks the real advances in science.” - Albert Einstein
Sure the old spice guy video has been viewed millions of times but which ones speaks to you, do you want to continue to conversations with and really engage with
means something different to everyoneNo cookie cutter voiceNo cookie cutter strategyNo cookie cutter for anything that works and smart people like us know that
WilliamHearst:Leading newspaper publisher.28 major newspapers and 18 magazinesone in four Americans read a Hearst newspaper.Philo Farnsworth:Created the first fully-functional and complete all-electronic television system153 hours of TV every month at home
Mark has given 500 million the place to share their voiceAnd it really doesn’t matter if it’s a million dollar ad at the superbowl or a free campaign that happened to go viral, if there is no voice and no reason for your audience to respond then it doesn’t matter
Start from square one and really dissect that idea
You’ll have to literally clear the mechanism
Each idea that you have for your social media outlet need to be dissected, analyzed and made sure that it makes sense for who you are talking to and what your end business goals are. Nothing goes up for the sake of putting something out tere.
No jargon
AgeGenderIncomeEducationMarital StatusNeed vs. LuxuryPrime info sources
We are today’s journalists, producers, publicists, videographers.. Academy Award winningcoordinating, supervising and controlling matters such as fund-raising, hiring key personnel such as the film director, other producers involved on production, line producer, accountant and arranging for distribution.Oneu have the production…
Now that you have your voice, it is important to speak that voice…. CLICK