Integrate Public Relations is a social media and public relations boutique communications firm with offices in Houston and Austin that stays true to traditional PR roots but embraces the practically limitless possibilities of today’s social media and digital worlds. We help our clients find their own voice and then make that voice heard -- most often with the swift click of a few strategic button In times of crisis in today’s communication environment, there is no time or space within which to hide. Citizen journalism has taken over and anyone with a Smartphone or FlipCam is a correspondent sharing news with his or her audiences. Response must be swift, pertinent and conclusive. This requires different skills and preparation – just as doing live TV is different from making a documentary. We will work with your C-suite, legal department, marketing team, etc. to create a crisis plan that makes sense for your company and train executives to react appropriately, online and offline.

2. Today’s Communication
Trends
Demand “Hyper-Transparency”
Lightening Speed
Dialogue is KEY
Competitors have the same tools

3. Different Landscape.
Same Rules.

4. What IS a Crisis?
Natural Disasters
Technological crisis
Confrontation/Reviews
Organizational Misdeeds
Illness/Harmful

10. How to manage the
madness when it
happens to you…
Because it will.

11. Stay calm!!
1. Get the facts (the REAL facts)
2. If not previously determined, Assign spokesperson
3. Finalize the position
4. Create sites/profiles
5. Contact key audiences (think about the order)
6. Be prepared and available for backlash. Know position
on follow up conversations.
7. Take offline when appropriate

12. 8. PLAN AHEAD!!
• Think of worst case scenario and plan for it
• Set up Listening Platform
• Determine spokespeople/decision makers
• Get C-Suite Buy-In
• Know “Your Voice”
• Not always necessary to respond
• Practice makes perfect
• Consider different platforms
• Monitor! Monitor! Monitor!

14. Answer questions
as honestly as
possible.

15. First 24 hours
are key

16. Don’t ignore the
problem.
(it wont just go away)

18. What Would YOU Do?

19. Groupon Superbowl Ad

20. “I
take
full
responsibility
for
not
responding
sooner,
for
not
clarifying
the
details,
and
for
not
talking
to
Allison
directly
and
clearing
things
up.
The
Internet
moves
fast,
and
I've
had
my
hands
full
lately.
Anyway,
I'm
all
ears
if
you
have
ques@ons,
comments,
cri@cisms,
or
anything
else
to
say.
Thanks
for
hearing
me
out.
“

21. Q&A