How Tinder Achieved Funification and Gamified Dating
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The document discusses the history and growth of the dating app Tinder. It was launched in 2012 and grew rapidly in popularity from 2013 onward. The app now has over 1 billion matches and millions of daily users. The founders aimed to make online dating fun by simplifying the signup process and gamifying elements like swiping. This approach helped reduce feelings of rejection and pressure associated with traditional dating services. The document also examines how Tinder achieved this goal of "funification" through its design, interactions and language.
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How Tinder Achieved Funification and Gamified Dating
- 1. Swipe Right for Fun Jonathan @Badeen Co-founder
- 2. History • App Store in August 2012 • Rise in Popularity in January 2013 • Play Store in July 2013 • From 4 to 30 employees
- 3. History • App Store in August 2012 • Rise in Popularity in January 2013 • Play Store in July 2013 • From 4 to 30 employees
- 4. History • App Store in August 2012 • Rise in Popularity in January 2013 • Play Store in July 2013 • From 4 to 30 employees
- 5. History • App Store in August 2012 • Rise in Popularity in January 2013 • Play Store in July 2013 • From 4 to 30 employees
- 6. App
- 7. App
- 8. App
- 9. App
- 10. App
- 11. Ideology • Simple Setup • Build Trust • Reduce Feelings of Rejection • Reduce Unsolicited Noise • Be Fun
- 12. Ideology • Simple Setup • Build Trust • Reduce Feelings of Rejection • Reduce Unsolicited Noise • Be Fun
- 13. Ideology • Simple Setup • Build Trust • Reduce Feelings of Rejection • Reduce Unsolicited Noise • Be Fun
- 14. Ideology • Simple Setup • Build Trust • Reduce Feelings of Rejection • Reduce Unsolicited Noise • Be Fun
- 15. Ideology • Simple Setup • Build Trust • Reduce Feelings of Rejection • Reduce Unsolicited Noise • Be Fun
- 16. Today • 1 Billion Matches • 10 million matches per day • 800 million swipes per day • Celebrity and Olympian users • It’s a verb
- 17. Today • 1 Billion Matches • 10 million matches per day • 800 million swipes per day • Celebrity and Olympian users • It’s a verb
- 18. Today • 1 Billion Matches • 10 million matches per day • 800 million swipes per day • Celebrity and Olympian users • It’s a verb
- 19. Today • 1 Billion Matches • 10 million matches per day • 800 million swipes per day • Celebrity and Olympian users • It’s a verb
- 20. Today • 1 Billion Matches • 10 million matches per day • 800 million swipes per day • Celebrity and Olympian users • It’s a verb
- 21. What’s fun got to do with it?
- 23. Feelings of Desperation Embarrassment Barriers for Tinder-like Services
- 24. How Tinder Achieved Funification • Removing the usual chore of signing up • Reducing decision making pressure • Gamification
- 25. How Tinder Achieved Funification • Removing the usual chore of signing up • Reducing decision making pressure • Gamification
- 26. How Tinder Achieved Funification • Removing the usual chore of signing up • Reducing decision making pressure • Gamification
- 27. Gamify All the Things • Design • Tactile Response • Transitions & Animations • Language
- 28. Gamify All the Things • Design • Tactile Response • Transitions & Animations • Language
- 29. Gamify All the Things • Design • Tactile Response • Transitions & Animations • Language
- 30. Gamify All the Things • Design • Tactile Response • Transitions & Animations • Language
- 31. Gamify All the Things • Design • Tactile Response • Transitions & Animations • Language
- 32. Gamify All the Things • Design • Tactile Response • Transitions & Animations • Language Congratulations! It’s a Match! Keep Playing
- 33. Credit: Rolf Glumsoe Nielsen
- 36. Surely it’s not all fun and games?
- 38. Swipe Right for Fun Jonathan @Badeen Co-founder