Weitere ähnliche Inhalte Mehr von Insight Summit Series (9) Kürzlich hochgeladen (20) Keynote: Digital rapid response for the 2012 Obama reelection campaign1. Five Lessons
from 2012
Lessons from the 2012 Obama Presidential Campaigns
Matthew McGregor, BSD Political Director and
Digital Rapid Response Director, Obama for America
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2. A little about me.
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3. I am sorry about
the war of 1812..
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6. Blue State Digital is a
relationship marketing firm
that helps its clients create
change – in their own
organizations, in the
marketplace, or in society.
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8. How did we get here?
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9. “With Perry having slumped in the polls,
however, and Romney the more likely
nominee, the odds tilt slightly toward
Obama joining the list of one-termers.
“Obama’s position is tenuous enough that it
might not be a winnable one for him.”
Nate Silver, Nov 2011
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13. Integrated Approach
Online and offline are FACEBOOK
always connected. EVENTS TV
You can connect with people
everywhere you are, and
every connection is an
opportunity to start a VIDEO &
YOUTUBE WEBSITE
BLOG
relationship.
GLUE
OUTDOOR & GEOLOCATION
THE PRINT
TWITTER
& MOBILE
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17. Integrated Approach
Online and offline are FACEBOOK
always connected. EVENTS TV
You can connect with people
everywhere you are, and
every connection is an
opportunity to start a VIDEO &
YOUTUBE WEBSITE
BLOG
relationship.
GLUE
OUTDOOR & GEOLOCATION
THE PRINT
TWITTER
& MOBILE
© 2013 Blue State Digital | Proprietary and Confidential 17
18. #2:
Make what you are
already doing social.
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19. By social, we
mean community.
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21. It’s not about a sexy app.
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22. It’s about being part
of real conversations.
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24. #3:
Make it easy for people
to do important things.
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27. Or giving money.
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29. Or getting your
message out.
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32. But it really, really helps.
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35. #5:
Are you being lame?
Don’t be lame.
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36. You’re in business for your mission,
but the most important content is
about the relationship.
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37. A Stock Market for Content
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40. The Story of Us
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