This document analyzes and compares 10 social networks for physicians based on users, visits, time spent on site, member demographics, and effectiveness. It finds that only 4 sites - M3.com, Sermo.com, Doctors.net.uk, and DoktorNaRabote.ru - meet the key criteria of having a significant number of engaged physician users, transparent operations, and clear client focus to be effective communication channels. The other 6 sites are less effective due to having too few physicians, low engagement, or lack of transparency and client information.

1. World’s physicians social
networks analysis
Based on Alexa.com
July 5 2012

2. Patricipants

3. Audience
Site Country Users №
M3.com Japan 200 000 1
Sermo.com USA 125 000 3
Doctors.net.uk UK 192 000 2
Konsylium24.pl Poland 32 000
DoktorNaRabote.ru Russia 81 000 4
iVrach.com Russia 60 000 5
VrachiRF.ru Russia 50 000
MirVracha.ru Russia 35 000
Medtusovka.ru Russia 35 000
Evrika.ru Russia 28 000
Facebook.com 950 000 000

4. Visitors
Site Country World’s % №
M3.com Japan 0,0066% 1
Sermo.com USA 0,00102% 5
Doctors.net.uk UK 0,00109% 3
Konsylium24.pl Poland 0,0002%
DoktorNaRabote.ru Russia 0,00105% 4
iVrach.com Russia 0,00155% 2
VrachiRF.ru Russia 0,00026%
MirVracha.ru Russia 0,00015%
Medtusovka.ru Russia 0,00009%
Evrika.ru Russia 0,0005%
Facebook.com 44%

5. Involvement
Site Country Time spent monthly (mins.) №
M3.com Japan 108
Sermo.com USA 314 2
Doctors.net.uk UK 128
Konsylium24.pl Poland 143 4
DoktorNaRabote.ru Russia 203 3
iVrach.com Russia 1 110 1
VrachiRF.ru Russia 143 5
MirVracha.ru Russia 70
Medtusovka.ru Russia 78
Evrika.ru Russia 95
Facebook.com 705

6. Age
Up to 24
25-34
35-44
45-54
55-64
65+
Up to 24
25-34
35-44
45-54
55-64
65+

7. Education
No college
Some college
College
Graduate school
No college
Some college
College
Graduate school

8. Income
Low
Medium
High
Very High
Low
Medium
High
Very High

9. Summary
Site Users Visits Time on site Age Education Income
M3.com 200 000 High 108 40 College Very High
Sermo.com 125 000 Medium 314 30 College Very High
Doctors.net.uk 192 000 Medium 128 40 College Very High
Konsylium24.pl 32 000 Low 143 40 College Low
DoktorNaRabote.ru 81 000 Medium 203 30 College Low
iVrach.com 60 000 Medium 1 110 50 No college Low
VrachiRF.ru 50 000 Low 143 60 College Low
MirVracha.ru 35 000 Low 70 18 No college Low
Medtusovka.ru 35 000 Low 78 30 College Medium
Evrika.ru 28 000 Low 95 60 College Low

10. Typical user
Site Member profile
M3.com Physician, experienced, very high income, often visits but short visits
Sermo.com Physician, little experience, very high income, often and long visits
Doctors.net.uk Physician, experienced, very high income, often but short visits
Konsylium24.pl Physician, experienced, needs money, very rare and short visits
DoktorNaRabote.ru Physician, little experience, needs money, often and long visits
iVrach.com Patient or nurse, middle age and elderly, low income, rare but very long visits
VrachiRF.ru Physician, experienced, elderly, needs money, rare and short visits
MirVracha.ru Student or schoolboy, rare and short visits, no income
Medtusovka.ru Physician, little experience, good income, rare and very short visits
Evrika.ru Physician, experienced, elderly, needs money, rare but long visits

11. Channel efficiency
Site Physicians? Enough physicians? Are they involved? Overall
M3.com 
Sermo.com 
Doctors.net.uk 
Konsylium24.pl 
DoktorNaRabote.ru 
iVrach.com 
VrachiRF.ru 
MirVracha.ru 
Medtusovka.ru 
Evrika.ru 

12. Customer focus
Site Management contacts? Open statistics? Information about clients Overall
and cases?
M3.com 
Sermo.com 
Doctors.net.uk 
Konsylium24.pl 
DoktorNaRabote.ru 
iVrach.com 
VrachiRF.ru 
MirVracha.ru 
Medtusovka.ru 
Evrika.ru 

13. Conclusions
Only four of ten physicians communities meet the key criteria for effective
communications with Physicians:
 Significant number of physicians with higher medical education, who often visit
the site and involved in it’s life.
 Transparent company, international standards consideration.
 Clear products and client offers, open cases and analytics.
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