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Connecting doctors online
| About


123 000                        5%                                               7 000
verified Russian physicians    monthly                                          iPhone & Android
share experience               audience                                         mobile apps
and browse job list            growth       apr ’12   oct ’12   apr ’13
                                                                                installs



       every             every               every                   every        every
     7 seconds         35 seconds          7 minutes               15 minutes     1 hour




      new login       new comment        new member                  new post     new job
                                                                                for a doctor


Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
| Russian Physicians in the Internet


                Social networks     % Reach
                                    of Physicians Online in Russia (April 2012)

                                    11%

                                    7,7%

                                    5%

                                    2,6%

                                    Less
                                                                         Source: Synovate Comcon Healthcare
                                                                         “Digital Sources and Alternative Channels” Report
                                    Less                                 MEDI-Q “General practitioners’ opinions”
                                                                         April 2012
                                                                         http://www.comcon-2.ru/download.asp?462



Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
| Competitive Advantages


 Social networks      Self-declared                   Posts &              Products
 for physicians       amount of users                 comments (monthly)
                                                                           E-rep, E-detailing,
                                                                           Surveys, Webinars
                                                                           Medcampus
                      123 000 verified               47 000                Smartpharma

                      39 000                         150                   Webinars


                      33 000                         300                   Ads, Surveys


                      75 000                           5 400               Ads


                      N/a                            500                   E-detailing


                      61 000                           2 900               N/a




Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
| Key Value Proposition

                                   We provide full range of:

                           legal       quick    deeply     secured   cheap
                                               targeted



                        communications with verified physicians




                                                                 Medcampus.ru   Smartpharma.ru
          E-detailing              Surveys         E-rep


Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
| E-detailing

                                   Build Rapid Awareness
                                   - Targeted Media (Banners, Branded Pages, Online Leads)
                                   - Custom Emails & SMS
                                   - Notifications via Mobile Apps

                                   Engage & Educate
                                   - Surveys and Online Panels
                                   - Contests & Quizzes
                                   - Webinars, Educational Videos

                                   Drive Adoption
                                   - Closed Groups of Physicians (Editorial & Brand Content)

                                  Feel free to apply for complimentary trial access.

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
| Surveys


                                  We are #1 online panel of
                                  physicians in Russia
                                  Every day we conduct 2-3 surveys for world's top
                                  research agencies.

                                   - Only verified physicians       - Significantly faster than
                                   - Flexible, deep and easily        traditional offline surveys
                                     tuned targeting                - Launch within
                                   - Unprecedentedly broad            one business hour
                                     coverage of the whole Russia   - Reduction of costs

                                  Feel free to apply for complimentary trial access.

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
| E-rep



                                  Broaden coverage of physicians
                                  Peer-to-peer connections with selected physicians
                                  via secured chat.

                                   Affect the opinions of doctors in the regions where you lack
                                   of medical representatives.




                                  Feel free to apply for complimentary trial access.



Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
| Pharmacists & Medical Students




            Smartpharma.ru                                       Medcampus.ru
    Professional network of Russian pharmacists      Social network of Russian-speaking medical students


 Over 3 000 verified pharmacists from Russia         Over 50 000 verified medical students from Russia
 share experience and discuss professional issues.   share knowledge and socialize.




                      Feel free to apply for complimentary trial access.

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
| Legal Issues

                                                                                                                  System of payments
                                             E-rep          E-detailing        Surveys          Webinars
                                                                                                                     to physicians



      Federal Law on Advertising          Fully compliant   Fully compliant   Fully compliant   Fully compliant       Fully compliant


     Federal Law on Circulation of
                                          Fully compliant   Fully compliant   Fully compliant   Fully compliant       Fully compliant
              Medicines


      Federal Law on the Basis of
  Healthcare Protection of the Citizens   Fully compliant   Fully compliant   Fully compliant   Fully compliant       Fully compliant
       of the Russian Federation



     Federal Law on Protection of
                                          Fully compliant   Fully compliant   Fully compliant   Fully compliant       Fully compliant
        Personal Information



  Tax Code of the Russian Federation      Fully compliant   Fully compliant   Fully compliant   Fully compliant       Fully compliant




Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru

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DoctorAtWork Mediakit

  • 2. | About 123 000 5% 7 000 verified Russian physicians monthly iPhone & Android share experience audience mobile apps and browse job list growth apr ’12 oct ’12 apr ’13 installs every every every every every 7 seconds 35 seconds 7 minutes 15 minutes 1 hour new login new comment new member new post new job for a doctor Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 3. | Russian Physicians in the Internet Social networks % Reach of Physicians Online in Russia (April 2012) 11% 7,7% 5% 2,6% Less Source: Synovate Comcon Healthcare “Digital Sources and Alternative Channels” Report Less MEDI-Q “General practitioners’ opinions” April 2012 http://www.comcon-2.ru/download.asp?462 Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 4. | Competitive Advantages Social networks Self-declared Posts & Products for physicians amount of users comments (monthly) E-rep, E-detailing, Surveys, Webinars Medcampus 123 000 verified 47 000 Smartpharma 39 000 150 Webinars 33 000 300 Ads, Surveys 75 000 5 400 Ads N/a 500 E-detailing 61 000 2 900 N/a Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 5. | Key Value Proposition We provide full range of: legal quick deeply secured cheap targeted communications with verified physicians Medcampus.ru Smartpharma.ru E-detailing Surveys E-rep Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 6. | E-detailing Build Rapid Awareness - Targeted Media (Banners, Branded Pages, Online Leads) - Custom Emails & SMS - Notifications via Mobile Apps Engage & Educate - Surveys and Online Panels - Contests & Quizzes - Webinars, Educational Videos Drive Adoption - Closed Groups of Physicians (Editorial & Brand Content) Feel free to apply for complimentary trial access. Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 7. | Surveys We are #1 online panel of physicians in Russia Every day we conduct 2-3 surveys for world's top research agencies. - Only verified physicians - Significantly faster than - Flexible, deep and easily traditional offline surveys tuned targeting - Launch within - Unprecedentedly broad one business hour coverage of the whole Russia - Reduction of costs Feel free to apply for complimentary trial access. Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 8. | E-rep Broaden coverage of physicians Peer-to-peer connections with selected physicians via secured chat. Affect the opinions of doctors in the regions where you lack of medical representatives. Feel free to apply for complimentary trial access. Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 9. | Pharmacists & Medical Students Smartpharma.ru Medcampus.ru Professional network of Russian pharmacists Social network of Russian-speaking medical students Over 3 000 verified pharmacists from Russia Over 50 000 verified medical students from Russia share experience and discuss professional issues. share knowledge and socialize. Feel free to apply for complimentary trial access. Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 10. | Legal Issues System of payments E-rep E-detailing Surveys Webinars to physicians Federal Law on Advertising Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant Federal Law on Circulation of Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant Medicines Federal Law on the Basis of Healthcare Protection of the Citizens Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant of the Russian Federation Federal Law on Protection of Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant Personal Information Tax Code of the Russian Federation Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru