How Today's Marketers Are Using Social Media #IS12
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How Today's Marketers Are Using Social Media #IS12
- 1. How Todayâs Marketers Are Using Social Media
- 2. How Todayâs Marketers Are Using Social Media ⢠While social media has the potential to increase and monitor brand awareness and drive lead generation, most organizations and marketers are still not sure how to go about it. At the same time, social media spend is seeing the biggest growth as a % of marketing budgets. ⢠In this session, youâll learn about how leading marketers are using social media and what results theyâre able to achieve. SLIDE :2
- 3. HOW TODAYâS MARKETERS ARE USING Agenda SOCIAL MEDIA ⢠What are they using it for? ⢠How are they going about it? ⢠What results are they seeing? ⢠What are the best practices? ⢠Discussion with Question & Answers
- 4. ⢠Joe Lucas Speakers â InsideView, Senior Marketing Manager ⢠Cynthia Countouris â Accolo, VP Marketing ⢠Ellen Valentine â SilverPop, Evangelist ⢠Koka Sexton â InsideView, Director Social Strategy
- 6. Leveraging Social Media at Accolo a unique vantage point 1. Career Opportunity (Job) Marketing ____ 2. Corporate Leadership and Branding 3. Product Marketing and Sales Engagement 4. Customer Retention and Support 5. Product Roadmap / Feedback ____ 6. Enterprise Social Networking (SocialText) SLIDE :6
- 7. Corporate Leadership and Branding differing sites provide differing value SLIDE :7
- 8. And Be Social! make it fun and easy to share SLIDE :8
- 10. Facebook: Social â Newsletter Opt-in 1,415 sign-ups via our Find out how To do this: Facebook page in 9 http://bit.ly/zCg7Lm months.
- 11. 66% Prefer Social Sign in
- 12. Automation ď Nurturing Meaningful Interactions Business Rules Dynamically Generate Content Registration Automated Emails Email Follow up
- 13. Marketing Automation Align your marketing department with your customer
- 15. Social Media @InsideView ⢠Branding ⢠Engagement ⢠Lead Generation ⢠Customer Retention SLIDE :15
- 16. The ROI: Social Marketing Skill Levels Skill Level 1 Skill Level 2 Skill Level 3 Skill level 4 ⢠Fans ⢠Social Media ⢠New leads ⢠Enchantment Followers Engagement and Revenue and Subscribers SLIDE :16
- 17. Top of funnel lead gen Social channels have a Twitter large reach that can be Facebook used to communicate as well as generate new leads Community from multiple sources. ⢠Product ⢠Webinars ⢠Papers New Leads
- 18. Targeting new leads through social media Focus Gain Attention Capture ⢠Bio searches ⢠Follow ⢠MQL data ⢠Tweet searches ⢠Communicate ⢠Push additional content ⢠Push content ⢠Feedback & Shares Imagine the machine you would create if sales people understood this.
- 19. Discussion Topics ⢠How are you leveraging social media? ⢠What are your goals for social media? ⢠How does sales align to social marketing? ⢠What tools are working? ⢠How do you measure engagement? ⢠How are you able to show ROI and results? ⢠How are you using social activity during lead nurturing? ⢠What are your plans for social media in the future? SLIDE :19
- 20. Key Takeaways 1. Know your audience, know your objective(s) and how youâll measure them 2. Donât bite off more than you can chew 3. Keep your eyes open. This industry is still in the formative stages 4. Be Social! Have fun! Youâre creating human relationships SLIDE :20
Hinweis der Redaktion
- Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
- Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
- Leader in Cloud RecruitingThink of it as an amalgamation of MA, CRM, Applicant Decisioning System that leverages: cloud computing â collective intelligence â and crowd sourcing. (if Iâve lost you⌠donât worry.)Gives me a unique vantage point.One facet of our Cloud Recruiting Platform provides Job eMarketing integrated through over 1500 boards and social channels. Plus we have the Accolo Career Network of over 2.5M members â a large audience base to work with.Also using socialâŚ. 2-5 & 6 just embarking.
- What do you want to accomplish?Customer Communication?Brand Exposure?Traffic to your site?SEO?Know youraudience⌠and the sites you should targetShow of hands, how many here are selling B2B ⌠how many B2C?Marketers? Sales professionals?Who, what, where, when, andwhy!Economic buyerFunctional buyerInfluencers+ Job Seekers+ Recruiters
- Ensure the fundamentals ⌠Your CALL TO ACTIONTo hook into your Marketing Automation / nurturing campaigns and ultimately sales pipelineâŚ
- Twitter-Promoted Tweets-Promoted AccountsFacebook-Banner Ads-Text Ads-Opt-in Forms-Like Button goes to our form versus away from our formGoogle Plus-Still trying to figure this one outPinterest/Tumblr-Sources for infographics and places where that can live
- Go To live demo of actual form here
- Rather than saying âletâs send this email out to everyone on Thursdayâ we build lots of content based on used business rules and individuals actions or lack of to determine when and who gets each message â and it happens automatically. Even the content in a given message can dynamically change maybe based on industry or some other demographic characteristic of the people you sell to.
- This is where the power and opportunity of Marketing Automation come in. Forget (for a moment) about Marketing Automation helping your sales team alignment. Marketing Automation is for you and your team. MA extends your marketing beyond email to multi channel and cross channel campaigns and automation. Allowing you to interact with customers where they are â whenever they are there with individual dialogues they want and value. This is your answering to marketing to the individual.