Social Selling - The ABC's of Social Selling: Always Be Connecting - Jill Rowley

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Inside Sales Virtual Summit - Access all 62 recorded sessions here: http://www.insidesales.com/summit/register-2 Jill Rowley - Modern Marketing Expert & Social Selling Evangelist LinkedIn: http://www.linkedin.com/in/jillrowley Twitter: https://twitter.com/jill_rowley SlideShare Acccount: http://www.slideshare.net/jillrowley

Business Technologie

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The ABC’s of Social Selling – Always Be Connecting

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Companies have no choice but to become
transparent, responsive, & collaborative or
else risk going out of business.

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Customers expect companies to feel personal
and authentic – we can achieve this by sharing
the unedited voices & personalities of our
employees (YOU)!

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Buying process has changed
Buyers are self-educating via
Search & Social

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57% of buying process is done
prior to engaging with Sales

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92% of B2B buyers start search on
web…

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82% of the world’s population can
be reached by Social Networks

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37% of buyers posted questions on Social
Networking sites looking for suggestion or feedback

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The Power of Peer to Peer

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Company to Buyer: 33% Trust

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Buyer to Buyer: 92% Trust

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Meet the Modern Buyer
Well-informed
Digitally-driven
Socially-connected
Mobile & Empowered

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Unlimited access to real-time information
about our company, products,
competitors, customers, industry experts
and influencers

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Connected to Influential peer-based Social
Networks

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Expects exceptional knowledge & service

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Statistics show that Reps who use
Social Selling are 50% more likely to
meet or exceed their sales quota

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Jill Konrath’s eBook – Sales Secrets Revealed

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Use Social Networks to Find, Listen, Relate, Connect, Engage
& Amplify your buyers and their sphere of influence

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Content – read what your buyers are reading and
share that content across your Social Networks.

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The ABCs of Social Selling: Always Be Connecting

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The Modern Sales Professional is Collaborative,
Customer-Centric, a Content Connoisseur,
Transparent, Trustworthy, Relevant, Insightful,
Engaging, Passionate, Creative

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1. FIND
2. LISTEN
3. RELATE
4. CONNECT
5. ENGAGE &
AMPLIFY
The on Content

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Dive into the world of sales excellence with 'A Day in the Life of a Salesman/Woman.' This presentation offers insights into the daily routines and strategies of dedicated sales professionals, covering everything from strategic planning to closing deals. Explore key insights and practical tips for navigating the modern marketplace while celebrating the passion and purpose of those who drive the business forward.

A DAY IN THE LIFE OF A SALESMAN / WOMAN

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Forklift Operations: Safety through Cartoons

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Falcon's Invoice Discounting: Your Path to Prosperity

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Ensure the security of your HCL environment by applying the Zero Trust princi...

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A DAY IN THE LIFE OF A SALESMAN / WOMAN

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Social Selling - The ABC's of Social Selling: Always Be Connecting - Jill Rowley

2. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 122 Companies have no choice but to become transparent, responsive, & collaborative or else risk going out of business.

3. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 123 Customers expect companies to feel personal and authentic – we can achieve this by sharing the unedited voices & personalities of our employees (YOU)!

4. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 124 Buying process has changed Buyers are self-educating via Search & Social

7. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 127 82% of the world’s population can be reached by Social Networks

8. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 128 37% of buyers posted questions on Social Networking sites looking for suggestion or feedback

12. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1212 Meet the Modern Buyer Well-informed Digitally-driven Socially-connected Mobile & Empowered

13. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1213 Unlimited access to real-time information about our company, products, competitors, customers, industry experts and influencers

16. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1216 Statistics show that Reps who use Social Selling are 50% more likely to meet or exceed their sales quota

18. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1218 Use Social Networks to Find, Listen, Relate, Connect, Engage & Amplify your buyers and their sphere of influence

19. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1219 Content – read what your buyers are reading and share that content across your Social Networks.

21. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1221 The Modern Sales Professional is Collaborative, Customer-Centric, a Content Connoisseur, Transparent, Trustworthy, Relevant, Insightful, Engaging, Passionate, Creative

22. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1222 •Buyer-centric LinkedIn profile •The Art of a LinkedIn Invite •Sphere of Influence training •LinkedIn groups •Advanced Search in LinkedIn •LinkedIn Signals •LinkedIn Contacts •LinkedIn Job Change alerts

23. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1223 1. FIND 2. LISTEN 3. RELATE 4. CONNECT 5. ENGAGE & AMPLIFY The on Content

Hinweis der Redaktion

Consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. (Nielsen)
Ultimately, social selling is about establishing your personal brand which perpetuates to establishing trust.
You must break through the clutter in order to be effective in social media. And there’s only one way to do that…
http://blog.eloqua.com/abcssocialselling/
Creating a buyer-centric LinkedIn profileThe art of a LinkedIn inviteSphere of Influence training (who is your buyers sphere of influence & how can you connect, engage & amplify)How to share content across your Social NetworksLinkedIn groups – which ones should you join and what do you do once you’re in the groupAdvanced Search in LinkedInSetting up LinkedIn SignalsUsing LinkedIn ContactsSetting up LinkedIn Job Change alerts

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Hinweis der Redaktion