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Marketing in the Digital Space - Module 3 - Social Media Marketing
- 2. Social Media
Social Media is now #1 activity on web –
surpassing email and porn.
©Garima Jain
www.youtube.com/watch?v=QUCfFcchw1w
- 5. Marketing in Digital Space
The fundamentals of marketing
irrespective of online or offline medium
remain the same.
©Garima Jain
- 6. Active Listening
1. Who is talking?
2. What are they saying?
3. Where are they saying it?
4. When are they saying it?
5. Why are they saying it (triggers)?
6. Which elements are getting re-shared?
©Garima Jain
- 7. Active Listening - Tools
Google.com
SocialMention.com
Addictomatic.com
Spy.Appspot.com
Twazzup.com
©Garima Jain
- 11. Metrics
©Garima Jain
1. Acquisition Metrics: No. of Likes/Members/Followers, Audience
Growth Rate, No. of Visits, Traffic Growth Rate
2. Engagement Metrics: People Talking About This (PTAT), Engagement
ratio, Interaction ratio, Applause Rate, Amplification rate
3. Reach Metrics: Organic Reach, Paid Reach, Post/Tweet Reach,
Sentiment Analysis, Share of Voice, Share of Conversation
4. Conversion Metrics: Social Media as a Percentage of Total
Conversions, Social media Conversions, Click-Through Rate
- 12. Takeaways
©Garima Jain
1. Focus on people
2. Listen to them, before you start talking
3. Build conversations , not campaigns
4. Add value to your target audience’s life
5. Measure your progress