Digital Briefing 2009
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The document discusses the rise of social media and its commercialization. It notes that social media has evolved from closed websites to open participation and sharing. It outlines key statistics on the growth of blogging, podcasts, and social networks like Facebook and LinkedIn. The document also discusses how social media is a decentralized conversation and presents forecasts for the future of social media, including an era of social commerce by 2012 where social networks will be more powerful than corporate websites. It encourages businesses to engage in social media conversations.
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Digital Briefing 2009
- 1. SOCIAL MARKETING Aldrig før har socialt været så kommercielt EIRIK NORMAN HANSEN Director of Business and Brand Consulting Creuna Norge
- 2. WHAT HAPPENED? SOCIAL MEDIA TECHNOLOGY FOR EVERYONE WHERE ARE WE AND WHERE ARE WE GOING? WHAT NOW?
- 3. +47 99 52 35 57
- 5. Push Pull Participation DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 5
- 6. Closed web site Open web site DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 6
- 7. DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 7
- 8. 14% DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 8
- 9. 1.000 DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 9
- 10. 2.100.000 DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 10
- 11. ”thepoweroftheuser” DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 11
- 12. SOCIAL MEDIA Social media are primarily Internet-based tools for sharing and discussing information among human beings
- 13. 1.3 millioner blog-innlegg daglig (18 pr. sekund) 100,000 nye blogger daglig (2 pr. sekund) Blogospheren dobles hver 230 dag Flere podcasts enn globale radiostasjoner Feedburner leverer over 44,000 podcastfeeds 200 millioner Facebook-brukere 25 millioner LinkedIn profiler DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 13
- 14. “Social media” is a conversation…. DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 14
- 15. NOT ORGANIZED DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 15
- 16. NOT CONTROLLED DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 16
- 17. NOT ONE MESSAGE DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 17
- 18. It’s a conversation we need to part of. DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 18
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- 33. WHERE ARE WE AND WHERE ARE WE GOING? DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 33
- 34. THE FUTURE OF THE SOCIAL WEB: IN FIVE ERAS Era of Social Relationships Era of Social Functionality Era of Social Colonization Era of Social Context Era of Social Commerce Jeremiah Owyang Forrester Research © Creuna
- 35. ERA OF SOCIAL RELATIONSHIPS (1995) online profiles connected with friends © Creuna
- 36. ERA OF SOCIAL FUNCTIONALITY (TODAY) more than just a platform for quot;friending” social interactive applications © Creuna
- 37. ERA OF SOCIAL COLONIZATION (2009/10) break down the barriers of social networks allow individuals to integrate their social connections blurring the lines between networks and traditional sites © Creuna
- 38. ERA OF SOCIAL CONTEXT (2010) recognize personal identities and social relationships deliver customized online experiences © Creuna
- 39. ERA OF SOCIAL COMMERCE (2012) social networks will be more powerful than corporate Web sites and CRM systems € brands will serve community interests © Creuna
- 40. WHATNOW? DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 40
- 41. DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 41
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- 55. DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 55
- 56. ”thepoweroftheuser” DIGITAL BRIEFING 2009, 28.05.09 - +47 99 52 35 57 © Creuna 56
- 57. LINKEDIN: WWW.LINKEDIN.COM/IN/EIRIK SLIDESHARE: WWW.SLIDESHARE.NET/INORMAN TWITTER: TWITTER.COM/INORMAN MSN: EIRIK@VILLAVEIEN.COM SKYPE: INORMAN E-POST: EN.HANSEN@CREUNA.NO MOBIL: +47 99 52 35 57
Hinweis der Redaktion
- Kun 14% sier at de stoler på reklame!!!
- Hvis vi handler for mer enn 1000 kr. så søker, sammenligner, henter vi inn andres erfaringer
- 2,1 mill. facebookbrukere i Danmark (5,6)!!!
- Social media are primarily Internet-based tools for sharing and discussing information among human beings
- Raskest voksende gruppen på facebook er 25 - 30 år og eldre133,000,000 - number of blogs indexed by Technorati346,000,000 - number of people globally who read blogs1,750,000 - number of RSS subscribers to 77% - percentage of active Internet users who read blogs55% - percentage of the blogosphere that drinks more than 2 cups of coffee per day (source)81 - number of languages represented in the blogosphere59% - percentage of bloggers who have been blogging for at least 2 years
- 3,000,000 - number of Tweets/dayTwitter harhatt en eventyrligutvikling. 1300% økningsistehalvårifjor. 130% i mars alene!!!
- The era of social relationships: Beginning in the mid-1990s, people signed up for online profiles and connected with their friends to share information.
- The era of social functionality: As it exists today, social networking is more than just a platform for \"friending,\" but one that can support a broader array of what Owyang calls \"social interactive applications.\" However, identities are essentially disconnected silos within individual sites.
- The era of social colonization: By late 2009, technologies such as OpenID and Facebook Connect will begin to break down the barriers of social networks and allow individuals to integrate their social connections as part of their online experience, blurring the lines between networks and traditional sites.
- The era of social context: In 2010, sites will begin to recognize personal identities and social relationships to deliver customized online experiences. Social networks will become the \"base of operation for everyone's online experiences.”
- The era of social commerce: In approximately two years, social networks will be more powerful than corporate Web sites and CRM systems, as individual identities and relationships are built on this platform. Brands will serve community interests and grow based on community advocacy as users continue to drive innovation in this direction
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