The document discusses the new generation of online marketing and the importance of understanding and respecting the power of users. It notes that there is a new form of marketing focused on users and their social networking influence. Marketers need to embrace engaging more with customers through permission-driven communication on social networks to be most credible and provide authentic value.

1. Online Marketing
Seminar
April 2008

2. The new generation of marketing is
all about understanding and
respecting the power of the user

3. The new generation of marketing is all
about understanding and respecting
the power of the user
!!There is a new generation of marketing: the power of users
!!Marketers are not sufficiently taking advantage of this change
!!Marketers need to embrace a new level of engagement with their
customers

4. There is a new generation of marketing:
The power of users
!!Social networking is a strong trend
!!Technology for everyone
!!Permission driven communication is perceived as most credible
and relevant
!!Consumers are demanding authentic value

5. Social networking is a strong trend
!!1.3 million blog posts daily
!!18 per second