1. Leveraging Collaborative Tools with Distributed Customer Teams Agile 2009 Luke Hohmann Founder and CEO, Enthiosys

3. A bit about Luke Work Hard Play Hard (even at work  )

4. Agile Product Management

6. It’s not the platform But tools and platforms are important!!!

7. Is it about me? It’s not about me… but I am important… https://jazz.net/downloads/pages/rational-team-concert/2.0/M3/images/apt_tempo.png

8. It’s not “sharing” But we need to share to collaborate. http://www.inf.unisi.ch/postdoc/lelli/imgIndexArticle/social_network.jpg

9. But notifications are important. But we need to be notified of changes.

10. It’s not just “talking”

11. Collaboration DOES Need Tools collocated distributed Different Time Same Time

12. The Web HAS ALWAYS BEEN ABOUT COLLABORATION http://www.watchismo.com/images/products/detail/PastPresentFuturestainlessband.1.jpg

13. We can collaborate & innovate (better) through serious games

14. Not Humor Like Joke Not Silly Like Water Park

15. More Like Settlers of Catan & Euchre Meet Business

16. And yes, it is FUN V1-388 Luke Did you enjoy this experience? V1-388 Toni Yes - fun! V1-388 Greg Sure. V1-388 Greg I enjoyed it. V1-388 Vladimir thanks for the chance. B) V1-393 Luke Did you enjoy the experience? Would you be willing to play again in the future? V1-393 Tom yes, and yes V1-393 Mike Yes -- it was fun V1-393 Sarah Definitely V1-393 Dominic Yes, and I think VersionOne are getting great info here V1-393 Patrick I would be happy to play again. V1-394 Luke Team, are you now satisfied with your bids? V1-394 Mike YES! V1-394 Rene yup V1-394 Andre Indeed. V1-394 Jim I want more money! V1-394 Andre It was hard. But lots of fun. And yes, I want more money too - do you take credit cards? V1-394 Mike hahaha V1-394 Mike ok, gotta go guys.... it was fun

17. Not Work (Leisure) Pleasure Work Play Not-Play External Goals Internal Goals Not-Pleasure Adapted from http://it.coe.uga.edu/~lrieber/resources/blanchardmodel.gif

19. Collaboration is about the goals Manage strategic roadmaps . Identify New Products Determine Product Interactions Train Sales Teams Prioritize Strategic Features Improve Marketing Messages Prioritize Project Portfolio Identify Product Enhancements Prioritize User Ideas

20. Enterprise Goals Have Verbs

21. Verbs mean ACTION

24. Solving Specific Problems With Specific Tools

26. Collaborative Prioritization Games Prune the Product Tree Buy a Feature 20/20 Vision

27. Planning Time Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2-4 wk 2-9 mon many mons years many years Iteration Plan Portfolio Map Release Plan Vision & Roadmap Roadmapping is NOT easy!

28. Cost of a Solving a Problem The stakes are big!

29. Do your roadmaps look like this? Thundercloud June 09 Sept 09 Dec 09 Mar 10 June 10 Jayko Idaho Version 4.0 SaaS Offering Extra fast install Comprehensive Platforms Multi-site Collaboration Oracle Support Version 3.2 New platform support Security Management Scalability enhancements Usability improvements Better Integration* Version 3.01 Security Patch Better Scalability Client Access SDK

30. Or This?

31. Or This? Actual Enthiosys client roadmap. Contents obscured per NDA.

32. Who Was Involved?

34. What Kind of Tree?

35. Prune the Product Tree In-person

37. Prune the Product Tree -- Preparing Planners define layers and regions so that they will know where players are placing their ideas. Planners choose images to represent growth. Planners select the kind & number of items that can be placed on the image during the game.

38. Place Initial Items Any existing ideas or roadmap items are placed on the tree.

39. Playing the Game! Players collaborate in real-time to place features/benefits (leaves/apples) on the tree. An integrated chat facility enables you to understand player motivations. Players label and describe their ideas All information is recorded and available for analysis

40. Create Interpretations from the Results of Multiple Games Game 1 Results Game 2 Results Interpretation Game results are merged into a new game – which you can edit and shape, further process, or play with additional players.

41. Tabular Representation of Items for Post-Processing Layers and regions enable planners to quickly determine where players have placed their items. You can ask questions like “What are all of the features customers want in 2010?”

42. Problem: Prioritization Where is the “ Voice of the Customer? “ infinite” backlog use case bug fix arch change do this do that the other thing Common Approach Problems Single expert Do they have the knowledge and trust of the organization to make the hard choices? Small groups Tradeoffs are not clear Large groups Insufficient tools!

44. Buy A Feature Online - Preparing A list of features with prices. This example is for product concepts for a pair of internet sunglasses “ Shirt Sizes” help you quickly price your features – or you can enter a price directly!

45. Buy A Feature Game Play Participants. Planner sets their budget. An integrated chat facility enables you to understand participant motivations. Here, we learn that participants dislike learning a rental car’s navigation system. Participant bids. Highly desired items are purchased.

46. Buy A Feature Online - Results Results of many games played, sorted by number of times purchased.

47. Many Ways to Play: Parties, Galas, and Tournaments What is it? Who plays? Facilitated? Number of Items? Number of players? Party A “dinner party”. You select and control participants Yes 12..20 5..8 Gala An “open seating event” Random participants based on a shared URL No 12..20 9+ Tournament A combination of parties! You control and select participants Yes 20+ Based on number of items and number of tournaments

48. Tournament Structure Play many tournaments to control for “bracket strength”.

52. http://www.togetherwecanchangetheworld.com/Images/TWCCTW.jpg

53. Games For Democracy

54. http://www.togetherwecanchangetheworld.com/Images/TWCCTW.jpg

55. Games For Democracy

56. Let’s Change the World Innovation Through Understanding® Luke Hohmann Founder & CEO Enthiosys, Inc. 615 National Ave., Ste 230 Mountain View, CA 94043 cell: (408) 529-0319 www.enthiosys.com [email_address]