2. agenda
0900/0930
Welcome and introductions
Collective focus – agree key outcomes for today
0930/1015
The London landscape – an innovation hub
The new communications landscape
1015/1030
Coffee break
1030/1115
Building a sales pipeline
1115/1200
The role of the CEO in brand storytelling
1200/1230
Lunch
1230/1315
CEO’s story – Frank Kelcz
1315/1600
Practical workshops
3. housekeeping
Confidential
There are no wrong answers or questions not worth asking
Open platform to share learning
Test us, question us and challenge us
6. you and your business
Describe your business
Tells us why you are here: why
London, why today…are you
seeking customers, investment,
growth all the above…
What do you want to take away from today
8. 387,611 new businesses started this year in the UK
#2 Financial centre in the world (NY)
Tech & innovation clusters in Brighton, Cambridge and now
Manchester
No other city provides such global reach
LONDON BUSINESS STATISTICS
9. The start up story
Tech City is booming
Supported by Government
Driven by innovation
INNOVATION CENTRE
15. THE AGE OF OWNED,
EARNED & PAID: WE
NEED TO BLEND
16. Owned
Newsletters
Website
Blog
Branded social
Own events
Paid
Advertising
Promoted social
Trade events
Earned
News media
Bloggers
Comment on
social pages
Speaking opps
19. Networking, niche groups and resources:
The Fetch (Every day, every part of London)
Techcrunch, Tech-City News, The Guardian, BBC Online
Crunchbase
Le Web (Paris & London)
The Drum (Live London July 2015)
Finovate Europe (London Feb 2015)
REAL-WORLD MARKETING
20. IN HOUSE VS AGENCY When is the right time and when is the wrong time….
21. New marketing has spawned
Listening technologies
Marketing automation
Inbound marketing
Programmatic advertising
Mobile (location)
THE RISE OF THE CMTO
22. Not just marketing to dress a product or service
Make a promise which the brand delivers on
Not simply external ‘messaging’
THE POWER OF PURPOSE
