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An Innovation From,[object Object],ENPC School Of International Management, Paris.,[object Object],A Presentation  from ENPC MBA in Technology,[object Object]
MEDICALDEVICES,[object Object]
“ . . . The product features of the developing countries are rarely understood by the high end engineers or marketing professionals of the companies which are based in developed countries. Effective technology which solves the problem should rise from the people of developing countries . . . ”,[object Object]
So . . . Lets Start Working !,[object Object],We NEED . . .,[object Object],“Values” or required features for successful Product Development & Operations,[object Object],The price range the customers are willing to pay for the above mentioned “values” is analysed,[object Object]
Demand,[object Object],1. Analysis of Market Demand,[object Object],2. Approximate Demand Size ,[object Object],Values (Product Features),[object Object],3. The customer’s “perception” of features (Customers expectation of the product) ,[object Object],4. Analysing the methods of supply channel used for product delivery,[object Object],5. Analyzing the strategic product features needed for this market ,[object Object],6. Analysis of the market based on material used for implant ,[object Object],7. Stake holders analysis in this market,[object Object],Pricing,[object Object],8. Analysing the price range the customers are willing to pay for the product ,[object Object],9. Analysing the standard operational process and costing involved ,[object Object]
This is . . . ,[object Object],Developing The Value-For-Money Segment ,[object Object],                         In Medical Devices ,[object Object],Lets Continue . . .,[object Object]
1. Analysis of Market Demand,[object Object]
1. Analysis of Market Demand . . . Continues,[object Object]
2. Approximate Demand Size ,[object Object],Data Used for Mathematical Modeling,[object Object],Global Status report on Road Safety – 2009,[object Object],World Population Data Sheet – 2005,[object Object],World Population below Poverty - 2009  (prb.org),[object Object],No of Hospital beds per country – WHO database,[object Object],ALOS – Average length of stay studies,[object Object],Study of on Road Traffic Injuries in Delhi,[object Object],Survey Extracts,[object Object]
Values (Product Features),[object Object],3. The customer’s “perception” of features (Customers expectation of the product) ,[object Object],4. Analysing the methods of Supply Channel used for product delivery,[object Object],5. Analyzing the Strategic Product Features needed for this market ,[object Object],6. Analysis of the market based on Material Used for implant ,[object Object],7. Stake Holders analysis in this market,[object Object],Pricing,[object Object],8. Analysing the Price Range the customers are willing to pay for the product ,[object Object],9. Analysing the standard Operational Process and Costing involved ,[object Object]
BUILDING BLOCKS ,[object Object],Blue Ocean		&		BOP,[object Object]
Trend Setters,[object Object],Companies in this Direction,[object Object],Laerdal Medical, Vestergaard-Frandsen, ,[object Object],Tata Elxsi, GE, Philips . . .,[object Object],Countries in this Direction,[object Object],Brazil, India, Japan, Netherlands,[object Object],Organizations in this Direction,[object Object],WHO, ARSI,IFRS,[object Object],Trend Direction is Changing . . .,[object Object],Where are U in this 150 BILLION Ocean?,[object Object],VALUE  FOR  MONEY,[object Object],MEDICAL    DEVICES,[object Object],Value   for    Money ,[object Object],  MEDICAL DEVICES,[object Object],VALUE  FOR  MONEY,[object Object],  MEDICAL       DEVICES,[object Object]
www.who.int/medical_devices/en/,[object Object],Initiatives & Sector Development,[object Object],[object Object]
 Database of Appropriate Technologies
Analysis of Mismatch

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Developing Value for Money segment in medical devices

Hinweis der Redaktion

  1. LET them Read –Often this needs years of staying and working in the setting of need. Even if the field market professionals sends specs the GM marketing or product development sitting in the EU or US is not going to understand that – they have hardly, may be never seen a powercut or a powerfluctuation, they may not understand the power spikes which come from a generator which is common in developing countries. They may cover it to an extend if they have a very dedicated – but you understand it to the best level possible.
  2. JUST FOR BACK UPPerception = Cost, Performance, Fulfillment Surgeon / Hospital  Patient  Dealers – Private / Government Supply Channel (33% - no supply at all)Product Life Cycle only 18 month – faster penetrationSupply Costs depend on – Sterile ? EO/Steam/Gamma ? Geography of supplyTraceablityStocking needsCommunication partnerPricing the package costInstallment payments possible ? Strategic (Point 6)Technological features: No strip down version, minimum instrument needs, no C-arm, rugged device, reusable instruments, AFFORDABLENo need of Aestehetics, Destroyable . . .etc . . .