Fhoster - Cloud computing and the Democratization of IT

Cloud computing
and the Democratization of IT

Democratization ?
Let’s have a look at
what happened in the last years

• for digital content
creation & delivery
• in the consumer space

Antonio Leonforte – fhoster.com, CEO
Cloud computing and the democratization of IT

Democratization of
content creation & delivery


Democratization of
Individuals and small businesses
finally able to create and deliver digital content
worldwide, easily and affordably…

A new wave of products,
professional skills,
and markets.

• How coud this happen?
• Can we replicate it?

Democratization of
Market demand
for viewing and sharing user-generated content

Technical standards
formats and protocols to syndicate content

Legal framework
for easy content rights specification

Technologies and tools
to easily reuse and mushup data
from different sources


Democratization of IT
What about the Enterprise SW space ?
Let’s try to make a comparison…

•Digital content •Digital services
creation & delivery creation & delivery

•in the consumer •in the enterprise
space space


Democratization of
service creation & delivery
Market demand
for cheaper, interoperable, on-demand
enterprise software (e.g. growing SaaS adoption)

Technical standards
Standard web services and REST APIs
for business transactions (e.g. ebXML)

Legal framework
Data management regulation compliancy, standard SLA

Technologies and tools
Virtualization, cheap utility computing, data-center OS,
model-driven PaaS, web-services orchestrators

Democratization of
service creation & delivery
Small and mid-sized businesses with
little capital and/or system management expertise
but strong algorithmic & domain expertise
finally able to create and deliver digital services
to a large number of customers and client systems
worldwide, easily and affordably…

A totally new wave of products,
professional skills,
and markets.

• How will this happen?

Market trends
Emerging technologies & services
IT efficiency Reference software stacks
for Virtual Machines
Licenses
IT staff optimization &
efficiency Hardware
efficiency
Server applications
requirements will
standardize on reference
Client Servers VM software stack.
Virtualization virtualization
Virtual Desktop
Infrastructure

IT resources Enterprise SW
provisioning licensing will
Virtualization automation adapt


Market trends
Emergence of open-source Small Information
Data Center Operating Systems Systems increasingly
delivered as VM images

Will boost
Private Clouds
in smaller companies

Portability of VMs
Will be adopted to / from / across
also by large private/public IaaS
Open-DCOS Public Cloud
providers
Virtualization

Market trends

30+
members
IAAS customers

IAAS services

Announced July 19th, 2010
Free open-source under Apache License

IAAS technologies

Open-DCOS Networking

Hardware
Virtualization

Market trends
Due to economy of scale
Smaller providers few large horizontal providers
will survive in will get most of the market
market niches
(high-performance /
memory-intensive
parallel computing) Large telcos will likely
become IAAS players

IaaS
Many ISP will move
Open DCOS to SaaS or VPaaS
by acquiring
companies & technologies
Virtualization

Market trends
Only big players with strong expertise
in Operating Systems and dev. tools

Platforms targeted at
professional
software developers Improvements
PaaS in parallel progr.
models
IaaS Integration with
desktop IDE
Techniques to
Open DCOS make scalability
Cross-firewall
services integration easier /
Virtualization support trasparent


Market trends
Effort made in the past
on format and protocol standards

SOA ebXML Cheap utility
computing
SaaS Internet of
A new wave of
Things
PaaS SaaS products
and players will
emerge…
IaaS M2M
Open DCOS …designed from the ground-up
to be consumed / integrated
Virtualization by higher-level services


Market trends
Emergence of many small Vertical PaaS
Domain-vertical (e.g. Medical, Engineering, Scientific) Ideally targeted at
Function-vertical (e.g. Database, Business Intelligence, …) computer-savvy
business users

SaaS VPaaS Conceptual modeling Integrated
applications
PaaS of business data,
processes, and modeling,
external web services hosting and
IaaS administration

OS-DCOS
Virtualization

Market trends
Emergence of many small Vertical PaaS
Domain-vertical (e.g. Medical, Engineering, Scientific)
Function-vertical (e.g. Database, Business Intelligence, …)
… they
don’t need
large IT staff
SaaS VPaaS to compete.

PaaS And since
IaaS on top of
they sit

industry
OS-DCOS jants…

Virtualization

Market trends
Long-term perspective
At the top of
the ecosystem Consumerization of
A vibrant ecosystem
Enterprise SW:
of service providers
SO BPM/ERPs demand for
• standard-compliant
• try & buy policy
• measurably reliable
SaaS VPaaS • easily interfaceable
• self-provisiong
• low-cost & flexib.

PaaS
New generation of highly configurable
IaaS Service-Oriented BPM and ERP
• orchestrating multiple web-services
OS-DCOS • from independent & interchangeable
third-party service providers
Virtualization • delivered themselves as a service


Market trends
Long-term perspective

Cloud computing
SO BPM/ERPs will likely accelerate
the shift of the
SaaS VPaaS Enterprise Software industry
PaaS
High-margins
IaaS Low-volume
Low-margins
OS-DCOS High-volume
Virtualization

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