The document outlines 10 lessons of innovation from Idris Mootee's presentation. Some of the key lessons include: 1) Innovation requires selling ideas as well as inventing them. 2) Brainstorming needs structure like IDEO's rules to defer judgment and build on others' ideas. 3) Creativity is not the same as innovation - innovation builds upon creative assets. The presentation provides insights into fostering innovation through an open culture, prototyping ideas early, and putting people before profits.

1. 10 Lessons of Innovation
Experience from the field.
Idris Mootee
Author, Speaker and New Venture Strategy Advisor
SVP Strategy and Innovation Blast Radius Inc.
www.mootee.typepad.com
A Presentation at Global Innovation Forum March 2007

2. Innovation is like Ping Pong
“I think Innovation is like Ping Pong
where ideas are often bounced back
and forth and the most interesting
games were those played by
opponents with totally different training
and background.”
- Idris Mootee

3. Lesson from Meg Whitman (ebay)
The 5 Principles that drive Innovation at eBay:
1. Innovation is a mindset. We strive to ensure that everyone in
the company is focused on Innovation.
2. Innovation is in the DNA. We build new products with
Innovation from the inside-out.
3. Cannibalization does not scare us. We would rather cannibalize
ourselves than someone else cannibalizing us.
4. Some people are gifted disruptive innovators. We call them
"Baby Tigers". We make it a point to nurture them and give them
the room to succeed.
Serendipity! Sometimes creative ideas simply occur
5. There can only be so much structure to creating innovations.
to the prepared mind.
We are always open to new ideas and serendipitous finds.

4. 10 Lessons of Innovation
Idris Mootee

5. #1 A big part of Innovation is about
selling, not just inventing

6. #2 Innovation needs brainstorming and
brainstorming needs rules
IDEO rules
- Defer judgment
- Build on the ideas of others
- Only one conversation at a time
- Stay focused on the topic
- Encourage wild ideas

7. #3 Creativity is not innovation. Innovation
is built upon creative assets.

8. #4 There’s no “clear” path or “clean”
solution

9. #5 Innovation occurs at the intersection of
previously unconnected and unrelated
planes of thought

10. #6 Innovation is like fencing. You need to
learn to fight like a gentleman
Innovation happens when people respect each other -- but fight like
crazy over their ideas. It’s for fencers only.

11. #7 Innovation requires a few grumpy
people
They are good at finding flaws and better at pulling the plug and
stopping organizations from throwing good money after bad

12. #8 Innovation requires its own visual
verbal language
A drawing and picture says a thousand words. A journal to put down
your thoughts visually will allow you to think about your ideas from
various angles, and create clarity of thought.

13. #9 Prototype a lot, fail often, and fail early

14. #10 Money should never come first
“People engage in radical innovation not because they get paid for
it, but because they want to.”
- Gene Meieran, Intel Fellow

15. Thank you.
innovation playground
www.mootee.typepad.com