Presentation from Alan Kravitz on Mobility in the Enterprise. Presented on 5-19 for InnoTech Dallas.

1. CIO Breakfast RoundtablePerspectives on Mobility How Many Bloody G’s Are There? May 19. 2011 1

2. over five billion individuals currently are armed with mobile phonesit’s everywhere.. people are sharingand communicating like never before shape and personalize experiences.

3. the mobile device might qualify ashumankind’s primary tool..

4. Our phones can now track our movements though the physical world. They can record our social interactions, store our personal histories, keep tabs on our likes and dislikes, and track our Internet content consumption, app usage, and purchasing behavior THE GOLDEN AGE OF DESKTOP COMPUTING and THE UNIFIED WEB IS ENDING.

5. Mobile makes social networking even more compelling, as it enables us to share what we see and do in our daily lives in real time Speak to me, not everyone.

6. Mobile is becoming the first screen, not the third.

7. Our devices are both comforting and a little frightening at the same time.

8. we are only just beginning to fathom what this reality implies for business, culture, and society

9. The CIO Mobile Agenda Alan Kravitz Regional Manager IT Operations US & Latin America Research In Motion Limited Gulhan Sumer CIO – RTM Networks Certain information provided by Pariveda Solutions 9

10. As the adoption of the mobile internet continues, it is crucial to identify those opportunities that can have a positive impact to your processes, customer service and bottom line 10 Mobile Internet Growth Computing Growth Drivers Over Time, 1960 – 2020 ??? 1,000,000 Mobile Internet 100,000 Desktop Internet 10,000 Increasing Integration More than just phones 1,000 Smartphone Kindle Tablet MP3 Cell / PDA Car Electronics Mobile Video Games 10B+ Units PC Devices / Users (MM in Log Scale) 1B+ Units 100 Minicomputer 100MM+ Units 10 Mainframe 10MM+ Units 1 1MM+ Units 1960 1970 1980 1990 2000 2010 2020 Source: http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf

11. 11 With mobile devices becoming more and more powerful, the lines will begin to blur between native and mobile web applications and users are demanding native apps over web apps Mobile Internet Growth Technical hurdles with Smartphones including input devices, display, and processing power are quickly becoming a thing of the past The pace of change around the mobile Internet is strikingly faster than the desktop Internet revolution More users on Internet via mobile devices than desktop PCs within 5 years 1 More mobile Internet devices than desktop Internet devices by 2013 Smartphone with estimated users numbering 970 million by 2013 2 ComScore reported March 2010 that access to Facebook's mobile site was up to 25.1 million A 112 percent increase from January 2009 to January 2010. 3 Likely to see similar growth trends in application and services, then to retail and commerce 1. http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html 2. http://www.research2guidance.com/?p=66 3. http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits

12. Technology Hype Cycle – buyer beware! 12 http://advice.cio.com/thomas_wailgum/11205/gartners_hype_cycle_due_soon_but_mines_better

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14. Today’s Discussion – The Mobile Opportunity Mobile Trends & Considerations The Devices Laptops, smart phones “personal” computers, tablets, eReaders Ubiquitous, high-speed, secure access VPN, WiFi, 3G/4G, Digital Credentials Managed vs. unmanaged Risks What’s in it for you? Where’s your data? Who owns it? Who can see it? Who cares? 14

15. Top Of Mind For CIOs Flat Budget yet Mobility requires an reoccurring Investment ~ $1,800 for an organization to support one mobile user for one year ~ 65% on Hard Costs ~ 35% on Soft Costs The mobile workforce expects to remain productive at all times…. even with IL devices.. Various and evolving options on device, network, data service plans. Complex device management and security environment Mobile application licensing and/or development Usage policies and employee education and training 15

16. Major Trends Mobile Platforms Hit Critical Mass and is Global Social Networking Accelerating Growth of Mobile Time Shifting to Mobile Usage Mobile Advertising – Growing Pains But Huge Promise mCommerce – Changing Shopping Behavior Emergence of Virtual Goods & In-App Commerce Not All Platforms Are Created Equal Change Will Accelerate, New Players Emerging Rapidly 16

17. Future Trends Ubiquitous Computing – Real-time connectivity / 24x7 / in palm of hand More Affordable – Device and data plan pricing falling Faster – Networks and devices improving (owing to Moore’s Law) Personal – Location / preferences / behavior Fun to use – Social / casual / reward-driven marketing Access nearly everything anywhere - “Stuff” in cloud Explosion of apps and monetization – More and making more money Measurable real-world activation - Driving foot traffic to physical stores Reward / influence behavior in real-time - for exactly the right people 17

18. Down the Road – ???? Web (HTML5) vs. downloadable apps NFC (Near Field Communication) for payment / offers / loyalty Consumer led mobile health for monitoring / diagnosis / wellness Rapid enterprise adoption of tablets for productivity Tipping Point – > 50% population in developed markets will have Smartphone “SoLoMo” – Social / local / mobile converging “Gamification” – Ultimate way to engage a new generation of audiences 18

19. The Mobile Roadmap – Open Discussion Internal Users External Users / Market Facing Mobile Access vs Mobile Applications Business process enablement Security and Privacy Data Device Network 19

20. Backup slides 20

22. 13 months – 1 million customers

23. + 9 months – 2 million customers

24. + 6 months – 3 million customers

25. USAA Federal Savings Bank – check deposit via smart phone – August 2009 5

26. Within 6 weeks had 270,000 downloads and deposits of $61 million

27. 900,000 weekly volume in mobile users

28. Accounts for 35% of all deposits after 1 year of service with 1.5 million checks deposited from a mobile device, totaling more than $928 million

29. University Health Network – remote healthcare monitoring solution 6

30. Patients with Type II Diabetes send readings via Smartphone

31. Gather results for analysis and automated alerts to patients and doctors

32. Cost-effective healthcare contribution / easily adopted / improved patient heath

33. Adidas – Blackberry Sales Force and CRM mobile application

34. Ability to speed up and increase sales

35. Increased productivity for sales teams

36. Greater customer satisfaction

37. PayPal Bump – Peer to Peer payments

38. Leverage existing base of 78 million active accounts worldwide

39. History of encouraging account holders to connect PayPal account to personal bank

40. Make revenue by acting as proxy between underlying bank accounts

41. Wide customer base

42. Lowest cost to serve ($0.08)

43. Directly responsible for 150,000 new customers4. http://blog.mobilestrategypartners.com/2009/10/22/mobile-banking-roi-tips-from-bank-of-america/ 5. http://www.mybanktracker.com/bank-news/2009/10/06/bank-of-america-to-test-its-own-mobile-deposit-service-soon/ 6. http://na.blackberry.com/eng/newsroom/success/uhn.jsp 21

44. Smartphone users are spending time a lot of time within apps and businesses are missing a captive and purchase-friendly market if they do not have a smartphone app presence 22 Mobile Industry Trend Analysis Android and iPhone users spend 79-80 minutes/day using apps; iPod touch users spend 20 more minutes;