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The #1 Integration CloudTM

Steven Roth
Application-Integration
Agenda
• What is the Cloud

• Growing Saas Market

• Types of Cloud Offerings

• About Dell’s Boomi Product

• Boomi Services

• Advantages of Cloud Integration

• The AtomSphere Community
Dell offerings (HW Only?)




DELL CONFIDENTIAL           Global Marketing   3
INTERPRETATIONS OF “THE CLOUD”

                                   Cloud
                                  Services

         Cloud                                     Cloud
        Services                                  Services


                               “THE CLOUD”


                     Cloud                    Cloud
                    Services                 Services




                                                        Global Marketing
DELL CONFIDENTIAL                                                          4
SO… What is “the cloud”?




  ITaaS
DELL CONFIDENTIAL          Global Marketing   5
A CLEAR TECHNOLOGY DEFINITION



                  A New Method of
               Application Delivery For
                a New Era of IT Needs



 • Applications and services independent of infrastructure or people




                                                            Global Marketing
                                                                               6
Why enter the cloud?

     Top CIO Reasons To
     Leverage Cloud Services*

1.             Scalability On Demand/
               Flexibility To The Business
                                                           Cloud
                                                          Services
2.             Reduced Hardware
               Infrastructure Costs



3.

4.
               Reduced IT Staffing/
               Administration Costs


               Access To Skills/Capabilities
               We Have No Interest In Developing
               In-house
                                                       81%
                                                   of CIO’s plan to leverage
                                                        cloud services
 Source: CIO Research

DELL CONFIDENTIAL                                                 Global Marketing   7
Types of clouds



     Software-      Infrastructure-    Platform-
    as-a-Service     as-a-Service     as-a-Service




   Private Cloud    Hybrid Cloud      Public Cloud




DELL CONFIDENTIAL                           Global Marketing   8
SaaS- The future of Software

• $10.7 billion- predicted worldwide
  revenues for enterprise applications in 2011
   •   Gartner 2010-12-14

• $40.5 billion SaaS market predicted in
  2014; (25% growth rate)

• 34% new business SW will be purchased via
  SaaS by 2014

• 2012- 20% of all software purchased by
  businesses will be online applications
Top executives worry about SaaS deployment and use



                                                    Integration


                                                Integration
                                                Integrity




                                  Integration




10 Dell Confidential
Offerings (By Service Model)

     Software-       Platform-     Infrastructure-
    as-a-Service    as-a-Service    as-a-Service




DELL CONFIDENTIAL                         Global Marketing   11
Offerings (By Cloud Type)

   Private Cloud    Hybrid Cloud   Public Cloud




DELL CONFIDENTIAL                       Global Marketing   12
About Dell Boomi
• Founded in 2000

• Acquired by Dell, November
  2010

• Industry’s first & leading
  Integration Cloud

• 600+ Clients Globally

• 70+ ISV and SI partners

• Offices in Philadelphia and San
  Francisco




13
PaaS Apps   Cloud Services




Social Networks                                SaaS Apps
How It Works
               1. Build
               Using the AtomSphere library of connectors and maps,
               visually design your integration processes and load them
               into a lightweight, dynamic run-time engine called an
               “Atom” for execution.



               2. Deploy
               Deploy your Atoms to the AtomSphere for SaaS, PaaS, or
               Cloud integration or safely behind your firewall for on-
               premise applications.



               3. Manage
               Monitor and maintain the status of all your deployed
               Atoms, integration processes and trading partners,
               regardless of location, using a feature-rich web-based
               dashboard.




15
Ease of Use
Boomi in Your Enterprise




                                                Cloud Apps
       128-bit Encryption
         (metadata only)

                            External Firewall




      SFTP




                                                DMZ
                            Internal Firewall




                                                On-Premise
17
The Boomi Atom

• Lightweight, distributed run-
  time engine
• Behind the firewall deployment
  for on-premise or in the cloud
  for SaaS
• Handle any combination of
  SaaS-to-SaaS or SaaS-to-On-
  premise integration from one
  platform
• Enterprise grade security




18
Distributed Architecture




19   Confidential   10/27/2011
Boomi Suggest

• Leverage thousands of live data
     maps
• Anonymously indexed
• Up to 80% of mappings are auto-
     generated
• Benchmark your maps against the
     community
• Greatly reduce integration setup
     time
• Reconcile semantic challenges
• Benchmark your data maps



20
Enterprise-Grade

• Boomi Molecule
   – Load Balancing
   – High Availability
   – Disaster Recovery
• Boomi Connect
   – Real-Time
   – Event-Based
   – SOA
• Parallel Processing
• Environments
• Advanced User Security
Integration Cloud™
                                Advantages




• No hardware/software     • Multi-tenant              • Boomi Suggest
  to install or maintain     architecture
                                                       • Feedback
• Automatic upgrades       • Globally accessible via
                             any internet browser      • Vibrant Community
• Usage-based pricing
                           • Fully functional trial
                             with on-demand
                             access




22
Select Customers
Select Partners
Thank You




DELL CONFIDENTIAL   25

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The #1 Integration Cloud

  • 1. The #1 Integration CloudTM Steven Roth Application-Integration
  • 2. Agenda • What is the Cloud • Growing Saas Market • Types of Cloud Offerings • About Dell’s Boomi Product • Boomi Services • Advantages of Cloud Integration • The AtomSphere Community
  • 3. Dell offerings (HW Only?) DELL CONFIDENTIAL Global Marketing 3
  • 4. INTERPRETATIONS OF “THE CLOUD” Cloud Services Cloud Cloud Services Services “THE CLOUD” Cloud Cloud Services Services Global Marketing DELL CONFIDENTIAL 4
  • 5. SO… What is “the cloud”? ITaaS DELL CONFIDENTIAL Global Marketing 5
  • 6. A CLEAR TECHNOLOGY DEFINITION A New Method of Application Delivery For a New Era of IT Needs • Applications and services independent of infrastructure or people Global Marketing 6
  • 7. Why enter the cloud? Top CIO Reasons To Leverage Cloud Services* 1. Scalability On Demand/ Flexibility To The Business Cloud Services 2. Reduced Hardware Infrastructure Costs 3. 4. Reduced IT Staffing/ Administration Costs Access To Skills/Capabilities We Have No Interest In Developing In-house 81% of CIO’s plan to leverage cloud services Source: CIO Research DELL CONFIDENTIAL Global Marketing 7
  • 8. Types of clouds Software- Infrastructure- Platform- as-a-Service as-a-Service as-a-Service Private Cloud Hybrid Cloud Public Cloud DELL CONFIDENTIAL Global Marketing 8
  • 9. SaaS- The future of Software • $10.7 billion- predicted worldwide revenues for enterprise applications in 2011 • Gartner 2010-12-14 • $40.5 billion SaaS market predicted in 2014; (25% growth rate) • 34% new business SW will be purchased via SaaS by 2014 • 2012- 20% of all software purchased by businesses will be online applications
  • 10. Top executives worry about SaaS deployment and use Integration Integration Integrity Integration 10 Dell Confidential
  • 11. Offerings (By Service Model) Software- Platform- Infrastructure- as-a-Service as-a-Service as-a-Service DELL CONFIDENTIAL Global Marketing 11
  • 12. Offerings (By Cloud Type) Private Cloud Hybrid Cloud Public Cloud DELL CONFIDENTIAL Global Marketing 12
  • 13. About Dell Boomi • Founded in 2000 • Acquired by Dell, November 2010 • Industry’s first & leading Integration Cloud • 600+ Clients Globally • 70+ ISV and SI partners • Offices in Philadelphia and San Francisco 13
  • 14. PaaS Apps Cloud Services Social Networks SaaS Apps
  • 15. How It Works 1. Build Using the AtomSphere library of connectors and maps, visually design your integration processes and load them into a lightweight, dynamic run-time engine called an “Atom” for execution. 2. Deploy Deploy your Atoms to the AtomSphere for SaaS, PaaS, or Cloud integration or safely behind your firewall for on- premise applications. 3. Manage Monitor and maintain the status of all your deployed Atoms, integration processes and trading partners, regardless of location, using a feature-rich web-based dashboard. 15
  • 17. Boomi in Your Enterprise Cloud Apps 128-bit Encryption (metadata only) External Firewall SFTP DMZ Internal Firewall On-Premise 17
  • 18. The Boomi Atom • Lightweight, distributed run- time engine • Behind the firewall deployment for on-premise or in the cloud for SaaS • Handle any combination of SaaS-to-SaaS or SaaS-to-On- premise integration from one platform • Enterprise grade security 18
  • 19. Distributed Architecture 19 Confidential 10/27/2011
  • 20. Boomi Suggest • Leverage thousands of live data maps • Anonymously indexed • Up to 80% of mappings are auto- generated • Benchmark your maps against the community • Greatly reduce integration setup time • Reconcile semantic challenges • Benchmark your data maps 20
  • 21. Enterprise-Grade • Boomi Molecule – Load Balancing – High Availability – Disaster Recovery • Boomi Connect – Real-Time – Event-Based – SOA • Parallel Processing • Environments • Advanced User Security
  • 22. Integration Cloud™ Advantages • No hardware/software • Multi-tenant • Boomi Suggest to install or maintain architecture • Feedback • Automatic upgrades • Globally accessible via any internet browser • Vibrant Community • Usage-based pricing • Fully functional trial with on-demand access 22