The document discusses using email marketing and social media together. It notes that while email has the highest ROI, engagement has decreased in recent years. Social media now surpasses email as the top online activity. The document advocates using social media to drive email subscribers and email to drive social engagement in order to retain customers, build community, and increase site traffic. It provides tips for marketers such as adding social links to emails and using each channel to share content from the other.

1. Email Marketing & Social Media:
Wonder Twin Powers, Activate!
presented by
Jim Hitch and Jason Falls
Innotech Oregon 2011

2. People are running from this:
Image: Miguel Angel Aparicio on Shutterstock.com

3. They want this:
Image: Dr. Starbuck on Flickr

5. 97% of the U.S. has an email address.
Social media just overtook email as the #1 online activity.

6. Email has the highest ROI of any channel!
It's fallen by 25% over the last 4 years.

7. There are 133 million blogs!
1% of them have been updated in the last week.

8. Twitter adds 300,000 new users a day!
Only 5% of Americans on Twitter follow even one brand.

9. Facebook has 500,000,000 users!
One of them is my crazy Uncle Craig.

10. EMAIL
SOCIAL
Ubiquitous
Influential
Rich and detailed
Short and accessible
Segmentable
Conversational
Database-driven
Community-driven
Design & brand focused
Quick to publish
Measurable
Transparent

11. Two Heads Are Better Than One

12. Use social to drive your email subscribers?
Use email to drive your social engagement?

13. Retain customers.

14. Build a community.

15. Increase site traffic.

17. The beautiful blend.

18. 2 Things
we all need to do better

19. Make your list people who want to be on it!

20. Create really compelling content!

21. 7 things to do,
um,
tomorrow

22. Check your replies.

23. Add social network links to your email.

24. Tweet a link to sign up for your emails.

25. Tweet or post your email newsletter content.

26. Add your email signup form to your blog.

27. Ask what you can do to make things better.

28. thanks!
Begin the brilliantly insightful QA now.
No calculus questions, please.
Jim Hitch
Jason Falls
jim@myemma.com
Jason@socialmediaexplorer.com
@jimhitch
@jasonfalls
www.myemma.com
@emmaemail
myemma.com/blog