Tamilnadu Technology Development & Promotion Council and Confederation of Indian Industry (CII) in association with Innomantra Consulting Private Limited, a niche innovation and Intellectual Property consulting firm is hosting a one day workshop on systematically identifying profitable ideas and sustaining innovation. Functional Innovation Methodology 'A systematic approach to accelerate profitable and patentable ideas in an organisation’ Exclusively for Leaders and Technologists from Automotive Industry Day/Date: Wednesday, 19 June, 2013 Venue: Hotel Taj Coromandel, Chennai, India The workshop offers a unique and powerful innovation approach for products, processes and business models. This approach will provide the participants with powerful conceptual tools to systematically generate ideas. Case-studies showcasing real-life innovation challenges will help participants develop the skills necessary for both convergent and divergent thinking. Results and Reviews Innomantra's methodology has been successfully applied in the past for diverse innovation objectives including product ideation, marketing innovation, process improvement and business model generation. Leading firms like Alcatel-Lucent, Atkins, HAL, Ingersoll Rand, Larsen & Toubro, LM Windpower, Meritor CVS, NetApp, SKF, Qualcomm, Trelleborg have provided in-house workshops aimed at developing expertise in its people on Functional Innovation. Innomantra has also engaged with several other Global Fortune 500 companies for developing product and service innovations using the Functional Innovation Methodology. To Whom The workshop is designed for CEOs, CXOs, Presidents, Vice Presidents, General Managers, Leaders from Corporate management team, Strategic Planning Professionals, Technologists from R&D and Engineering Services, New Product Development team leaders, Innovators, Business Leaders and technologists aspiring to create a difference to their organizations through innovation. Focused Sector Automotive Engineering & Technology A Glimpse on Innomantra's Functional Innovation: http://www.innomantra.com/news/107-iet-functional-innovation-workshop-july-2012.html Note: The workshop has limited seats (30) only. I look forward to see you at the workshop. For Registration : Ms. Sowmiya D R, Executive - Intellectual Property +91 44 42444603 Sowmiya.dr@cii.in Mr. K Samual Johnson, Executive +91 44 42444530 k.s.johnson@cii.in

1. A Workshop on
Functional Innovation Methodology
to accelerate profitable and patentable ideas in an organisation
Exclusively for
Leaders and Technologists from Automotive Industry
19 June 2013, Wednesday | 9.00 a.m. - 5.30 p.m. | Hotel Taj Coromandel, Chennai, India

2. Functional Innovation - to accelerate profitable and patentable ideas in an organisation
You believe that the ideas for a successful organization have to come from its people.
You're right. Almost without exception, the most successful companies have emerged and grown on the back of
innovative ideas generated from within. Borrowing from competition or hiring consultants to do the thinking for you,
is rarely successful as a long term business strategy. Given this fact, you would think that equipping its people with
effective skills to generate ideas would figure prominently in a company’s business strategy. Surprisingly this is not
true. A study by Innomantra showed that less than 20% of employees in Indian companies say that they have the
knowledge of techniques to generate ideas systematically. Why is this case? One reason is that most
organisations don’t believe that idea generation can be managed effectively as a management process. Join us at
the CII – Functional Innovation Workshop to see how organisations can transform the innovation skills of their
people, and enable them to innovate effectively at their workspace.
The Functional Innovation Methodology
Many leading companies now realize that by using the Functional Innovation Methodology it is possible to enable
its people to consistently generate profitable ideas, in a way that is easy, effective and enjoyable. This unique and
exciting approach to innovation has been developed by analyzing more than 29,000 recent product, process, and
business model innovations. At the workshop you will learn to use a set of powerful heuristic tools to generate great
ideas systematically.
“I am amazed that such a lot of right brain activity is channelized and triggered using the left brain!”
N. N., MANAGING DIRECTOR, ELECTRONICS MANUFACTURING SERVICES COMPANY
Delegate Fee:
CII Member : ` 10,000/-
plus 12.36% service tax
Non CII Member : ` 12,000/-
plus 12.36% service tax
Contact Details for Registration:
Ms. Sowmiya D. R., Executive
Tel : +91-044-42444530/Extn: 603
Mobile : +91-9884949467
Email : sowmiya.dr@cii.in
Mr. K. Samuel Johnson, Executive
Tel : +91-44-42444530
Email : k.s.johnson@cii.in
Tamil Nadu Technology Development &
Promotion Center (TNTDPC)
Confederation of Indian Industry (CII)
98/1, Velacherry Main Road,
Guindy, Chennai 600 032.
Tamil Nadu.
Tel : +91-44-42444603

3. CII Functional Innovation Workshop, Wednesday, 19 June, 2013
Hotel Taj Coromandel, Chennai, India
Deepu is Director and co-founder at Innomantra. He brings with him extensive experience
in innovation, new product management, strategy and marketing. At Innomantra, Deepu
has worked with clients such as Larsen & Toubro, SKF, Qualcomm, Meritor, Atkins, Alcatel-
Lucent, Ingersoll-Rand, Hindustan Aeronautics Limited, Efftronics, LM Windpower,
NetApp, Trelleborg and several others. Prior to Innomantra, Deepu worked with the Indian
multinational firm, the Adani Group. In the past, he has worked on strategic consulting
assignments alongside leading consulting firms like PRTM and Arthur D. Little. He began
his career at Larsen & Toubro, where he worked in the areas of strategic planning and new
product management.
Deepu is an adjunct professor in the area of Business Design at a leading B-School in
Bangalore. In 2008, he was awarded the India Innovation Prize by the Government of
Karnataka and the Confederation of Indian Industry (CII). He has an MBA from IIM
Bangalore and a degree in Electronics and Communications Engineering from NIT Calicut.
Deepu Chandran
Lead Facilitator
The CII Functional Innovation Workshop will
introduce participants to the Functional Innovation
Methodology and how it can be applied to innovate in
an organisational context. At the workshop you will
learn to use a set of powerful heuristic tools to
generate great ideas systematically.
Workshop Agenda
09:00 am Registration
Introduction to Functional Innovation
Debrief of Pre-Workshop Exercise
Two Functional Innovation Tools
- Innovation Case studies for each tool
- Group project
- Design Workbook Exercises
Review Project
01:00 pm Lunch Break
Three Functional Innovation Tools
- Innovation Case study for each tool
- Group project
- Design Workbook Exercises
04:30 pm Tea & Coffee Break
Integrated Innovation Project & Debrief
30 min
30 min
15 min
150 min
15 min
30 min
180 min
15 min
60 min
Contact Details for Registration:
Mobile: +91 98849 49467, Email: sowmiya.dr@cii.in
Ms. Sowmiya D. R., Executive

4. The Confederation of Indian Industry (CII) is a non-
government, not-for-profit, industry led and industry
managed organization, playing a proactive role in India's
development process. Founded over 116 years ago, it is
India's premier business association, with a direct
membership of over 8500 organizations from the private
as well as public sectors, including SMEs and MNCs, and
an indirect membership of over 90,000 companies from
around 400 national and regional sectoral associations.
With 63 offices including 10 Centres of Excellence in
India, and 7 overseas offices in Australia, China, France,
Singapore, South Africa, UK, and USA, as well as
institutional partnerships with 223 counterpart
organisations in 90 countries, CII serves as a reference
point for Indian industry and the international business
community
TNTDPC, was conceived as a one-stop shop for
Technology Development & Promotion, Technology
Upgradation and Induction of New Technologies in Tamil
nadu as a unique model in the country. The major task of
the Centre is focused towards providing a helping hand to
the Small & Medium industries and entrepreneurs in TN to
reach and compete in global market place through
technology innovation and meeting international
standards. The center provides user-friendly
environment, linking support and guidance from global
experts and TN Government in upgrading the industrial
growth of the state
Innomantra is a niche consulting firm offering complete
range of innovation and Intellectual property
management solutions. Innomantra’s offerings span the
entire spectrum of innovation management ranging from
Front End of Innovation to the phase where
commercialization of products and generation of
Intellectual property takes place. Innomantra® has strong
partnerships with established European and US
consulting firms, with vast experience in the field of
innovation and IP. Innomantra’s clients range from small
and medium size enterprises to leading Indian companies
and Fortune Global 500 firms. Innomantra® is
headquartered in Bangalore.
CII Functional Innovation Workshop, Wednesday, 19 June, 2013
Hotel Taj Coromandel, Chennai, India
www.cii.in www.tntdpc.com wwww.innomantra.com