4. Social Stats
Facebook is the 3rd country in the world by the number of
population, after China and India
On average, a user uses their Facebook twice a day
Every Facebook user has on average 195 friends
The number of followers of Ashton Kutcher and Britney Spears
is close to the population of Ireland, Norway and Panama.
80% of people trust the opinion of their online friends more
than their real friends
More than 90% of people born in the 21st century have social
network profiles
5. Social networks are the reason of every 3rd divorce in the world
More than 10% of marriages registered in the USA happened thanks to
social networks
Research showed that social network addition has negative impact on the
immune system of people
80% of children have account in social networks
80% of parents claim to know what their children are doing on the Internet.
But 31% of kids are sure that their parents actually don’t have a clue.
4 out of 5 companies use social networks for headhunting purposes
25% of all search results connected with 20 most popular brands in the
world lead to the content generated by social network users
10. Business. Why be
Present Online?
70% of people when choosing a
brand would follows the
recommendation of friends
and 10% trust advertisement.
46% pay attention to the
feedback of other users and
only 9% are guided by the
promo-materials of brands
12. Inbound Marketing
The term ”Inbound“, means that
instead of marketer reaching out to
consumer, they leave trails of content
such as blog posts, podcasts, PR
releases, blog comments, videos etc.
through which their clients find their
website/business. Traditional marketing
works other way around. In traditional
marketing you find clients. This is more
like upselling your product before your
consumers even know that you are
promoting them something.
13. What to Post?
Photos
Fill in the Blanks
Photo Captions
Questions (Hit or Miss?)
Tips (from own and external website)
Quotes
Promotions
Mems
17. Types of Users
1% -generate content
9% - comment/share
90% - perceive without actions
18. Opinion Leader
Influential members of a
community, group, or society to
whom others turn for advice,
opinions and views.
Minority group (called early
adopters) that passes
information on new products
(received from the media) to less
adventuresome or not as
well informed segments of
the population. However, only
products such as automobiles,
books, and clothing are susceptible
to such influencers whereas
appliances, food, toiletries, etc., are
not.
25. Types of Personal Blogs
Personal: This is the broadest category and includes blogs about personal topics like
politics, music, family, travel, health, you name it.
Business: Professionals ranging from realtors to lawyers and stock brokers are using WordPress to share their
expertise, and companies have discovered the power of blogs to personally engage with their customers.
Schools: WordPress is a great way for teachers and students to collaborate on classroom projects.
Non-profits: Foundations, charities, and human rights groups find our blogs to be great tools to raise awareness
and money for their causes.
Politics: Members of parliament, political parties, government agencies, and activists using our blogs to connect
with their constituencies.
Military: Members of the military blog to report what they see happening in various parts of the world and to
stay in touch with their families.
Private: Some people make their blogs private to share photos and information within families, companies, or
schools.
Sports: We’ve got teams, athletes, and fans using blogs to express and share their passion for various sports.
How-to, tips and reviews: There are lots of blogs that share tips and reviews about
cooking, games, music, books, movies, and so on.
30. Several Tips More
it’s important to talk about partners
update the blog on a regular basis (once a week)
several profiles: CEO & company official are the must
