1. A GLOBAL VIEW OF MOBILE ADVERTISING:
Quarter 2, 2011 Report
InMobi Mobile Insights - Network Data
Global Report
Release date: July 31, 2011
Page 1

2. ABOUT THE RESEARCH
Project Background
After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent
mobile advertising network. In the second quarter of 2011, we served 104.9 billion impressions in
165 markets worldwide. With a physical presence in 5 continents, over 5,000 publisher partners,
and a broad, independent market footprint, InMobi is well positioned to provide an objective,
comprehensive, and representative view of the mobile advertising market.
Research Objectives
We have three goals with this research:
1. Help educate the market. Statistics and information about the state of mobile
advertising are lacking in most regions of the world.
2. Track consumer opinions regarding mobile advertising. With any emerging
medium, the consumer perspective is critical to overall market success. We see
a need for trending across regions in this area.
3. Collaborate with industry thought leaders to increase market insight and improve
information quality ongoing. As a global independent company, we value
partnerships that will strengthen our understanding of the market. Researchers,
thought-leaders, and analysts are encouraged to contact us and apply for full
partner access.
Beginning July 2011, InMobi is moving towards
Contact Information quarterly data views which will highlight broader
www.inmobi.com/research industry trends and provide an overview of the
research@inmobi.com
global mobile advertising market.
Twitter: @inmobi
Page 2

3. CONTENTS
InMobi Global Research Contents
2 About the Research
3 Contents
4 Network Data: Specifications & Representation
5 Global Topline
6–9 Global OS Share, Manufacturer Share, Top Handsets and Summary
10 - 14 Africa - Regional Profile 74 – 78 Central & South America – Regional Profile
15 - 19 Kenya – Market Profile
20 - 24 Nigeria – Market Profile 79 – 83 Europe – Regional Profile
25 - 29 South Africa – Market Profile 84 – 88 France – Market Profile
89 – 93 Germany – Market Profile
30 - 34 Asia Pacific – Regional Profile 94 – 98 Italy – Market Profile
35 - 39 Australia – Market Profile 99 – 103 Spain – Market Profile
40 - 44 Hong Kong – Market Profile 104 – 108 United Kingdom – Market Profile
45 - 49 India – Market Profile
50 - 54 Indonesia – Market Profile 109 – 113 Middle East – Regional Profile
55 - 58 Japan – Market Profile
59 - 63 Malaysia – Market Profile 114 – 118 North America – Regional Profile
64 - 68 Singapore – Market Profile 119 – 123 Mexico – Market Profile
69 - 73 Taiwan – Market Profile 124 – 128 USA – Market Profile
129 Measures and Term Definitions
130 Next Steps
Page 3

4. NETWORK DATA
Specifications
Data in this report are sourced from our global mobile advertising network which served 104.9 billion
impressions in the second quarter of 2011. With 165 countries receiving over 1 million impressions
monthly, we are able to claim one of the broadest and most representative networks in the world. Exact
specifications are as follows:
• Global Available Impressions in Quarter 2, 2011: 104.9 billion
• Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America
• Countries Represented: 114 countries with over 10 million impressions per month
• Base Measure: Available Impressions
• Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices
• Time Periods: Q1 2011 (January – March 2011), Q2 2011 (April – June 2011)
• Comparisons: Q2 2011 versus Q1 2011
Representation
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,
the following issues are present in this data.
Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP and
APP. SMS/Text and Search are NOT included in this synopsis.
Scale and Time In Market: Representation within the network is a function of the both scale and time in market.
Readers can expect more fluctuation and variance in younger, smaller markets for the company.
Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over
5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the
data.
Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a
much lesser extent than publishers.
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5. GLOBAL SUMMARY
The global mobile ad ecosystem
continues its significant growth,
increasing ad impressions by 23%
from Q1 2011 to Q2 2011.
" The InMobi network gained nearly 20 billion ad
requests in Q2 2011. Continued significant
growth in this global ecosystem highlights the
healthy mix of increasing consumer mobile
usage, advertiser adoption and publisher focus
on mobile advertising.
Smartphone impression growth far
outpaces advanced phones.
Smartphones now represent 38% of
all mobile ads on the InMobi
network.
" 45% growth in impressions on smartphones over
the past quarter clearly underlines the shift
towards smartphone usage among consumers
globally.
Available Impression Volume & Composition
Q1 2011 Q2 2011 % Chg In application advertising continues
Total 85,045,126,065 104,911,803,910 23.4% to grow quickly, although it only
Smartphone 27,302,465,830 39,643,613,075 45.2% represents 17% of all mobile ads on
Advanced 57,742,660,235 65,268,190,835 13.0%
the InMobi network.
WAP 72,952,821,747 87,429,623,550 19.8% " In application ads are highly utilized in only a few
12,092,304,318 17,482,180,360 44.6% key markets across the globe. Globally, most
App
mobile ads are still delivered in the mobile web
experience that is platform agnostic.
Source: InMobi Mobile Insights – Network Research, Q2 2011
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6. GLOBAL
Global OS Share: Q2 2011
Available Impressions
OS Impressions % Share Pt. Chg
Nokia OS
20%
Nokia OS 20,874,960,105 19.9% -1.9
25%
Symbian OS
Symbian OS 19,849,450,815 18.9% -0.9
Android
Android 15,891,694,091 15.1% +1.3
iPhone OS
iPhone OS 15,420,293,972 14.7% +4.7
6%
RIM OS
19%
RIM OS 6,713,921,481 6.4% +1.5
Others
Others 26,161,483,447 24.9% -4.8
15%
15%
Both the leading operating systems, Nokia and Symbian lost share points, however
maintained their positions.
" Although Android gained significant traction in Q4 2010 and Q1 2011, iOS growth has outpaced Android on the InMobi
network over the past quarter. This is driven by the strength of the iPhone globally, including launching with Verizon in the
United States, and the iPad.
" Ad impressions are fairly well distributed across the top four mobile platforms, with no single player controlling over 20% of
market share.
Source: InMobi Mobile Insights – Network Research, Q2 2011
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7. GLOBAL
Global Manufacturer Share: Q2 2011
Available Impressions
3%
Manufacturer Impressions % Share Pt. Chg
6%
Nokia
Nokia 40,580,435,664 38.7% -2.6
4%
Apple
Apple 15,420,293,972 14.7% +4.7
5%
Samsung Samsung 15,419,660,186 14.7% -0.6
39%
6%
SonyEricsson SonyEricsson 7,746,314,348 7.4% -1.7
RIM RIM 6,713,921,481 6.4% +1.5
7%
HTC HTC 5,253,479,606 5.0% +0.1
LG 4,204,629,697 4.0% -0.2
LG
15%
Motorola 3,274,563,266 3.1% +0.1
Motorola
15%
Others 6,298,505,690 6.0% -1.3
Others
Nokia holds the top manufacturer spot by global ad impressions, holding a commanding
38.7% share of impressions.
" Apple gained +4.7 share points to surpass Samsung to secure second spot in the manufacturer category.
" Outside of top three manufacturers, the global ad impression market is considerably fragmented across the remaining five
major manufacturers.
Source: InMobi Mobile Insights – Network Research, Q2 2011
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8. GLOBAL
Global Handset and Connected Device Detail: Q2 2011
Handset Impressions % Share Pt Chg
Apple iPhone 10,034,663,568 9.6% +1.7
Apple iPod 4,129,050,385 3.9% +1.7
RIM BlackBerry 8520 2,492,096,877 2.4% +0.7
Nokia 6300 2,287,615,978 2.2% -0.3
Nokia 3110c 2,065,146,384 2.0% -0.4
Nokia N70 1,604,627,990 1.5% -0.3
Nokia N73 1,572,909,572 1.5% +0.3
Nokia 5233 1,476,066,515 1.4% +0.3
Nokia C3-00 1,381,430,513 1.3% +0.1
Nokia E63 1,267,300,231 1.2% -0.1
Apple iPad 1,257,251,638 1.2% +1.0
Samsung GT-I9000 1,249,357,080 1.2% +0.2
The Apple iPhone and Apple iPod each gained +1.7 share points to remain the top two
devices globally. Nearly 1 out of every 10 ads in Q2 globally was on an Apple iPhone.
" Device fragmentation beyond the Apple iPhone and iPod is clear, with most devices holding less than 2.4% global share.
" The top ten handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences
at scale with rich experiences.
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 8

9. GLOBAL
Global Summary: Q2 2011
Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions
Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg
Total 85,045,126,065 104,911,803,910 23.4% Nokia 41.3% 38.7% -2.6
Smartphone 27,302,465,830 39,643,613,075 45.2% Apple 10.0% 14.7% +4.7
Advanced 57,742,660,235 65,268,190,835 13.0% Samsung 15.3% 14.7% -0.6
WAP 72,952,821,747 87,429,623,550 19.8% SonyEricsson 9.1% 7.4% -1.7
App 12,092,304,318 17,482,180,360 44.6% RIM 4.9% 6.4% +1.5
Top 10 Handsets: % Share of Available Impressions Top 3 OS Systems: % Share of Available Impressions
Q1 2011 Q2 2011 Pt Chg Q1 2011 Q2 2011 Pt Chg
Apple iPhone 7.9% 9.6% +1.7
Nokia OS 21.8% 19.9% -1.9
Apple iPod 2.2% 3.9% +1.7
Symbian OS 19.8% 18.9% -0.9
RIM BlackBerry 8520 1.7% 2.4% +0.7
Nokia 6300 2.5% 2.2% -0.3 Android 13.8% 15.1% +1.3
Nokia 3110c 2.4% 2.0% -0.4
Nokia N70 1.8% 1.5% -0.3
" InMobi global network grew by over 19.8
Nokia N73 1.2% 1.5% +0.3
billion impressions over the past quarter.
Nokia 5233 1.1% 1.4% +0.3
Nokia C3-00 1.2% 1.3% +0.1 " 45% growth in both smartphone ad
Nokia E63 1.3% 1.2% -0.1 impressions and in application ads, points
towards increasing consumer adoption of
smartphones and the popularity of
applications.
" Among the top 3 operating systems, only
Android managed to gain share points (+1.3).
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 9

10. AFRICA REGION SUMMARY
Mobile impressions grew by
23.3% from Q1 to Q2 2011.
" InMobi now serves over 12 billion
impressions a quarter in Africa up over 2.3
billion ad impressions from Q1 2011. The
growth in volume signifies the increasing
usage of mobile content among African
consumers.
Advanced phones continue to
dominate the ad market with
84.3% share in the African
market.
" Although, advanced phones dominate the
market, smartphones registered faster
growth than advanced phone impressions.
This follows the global trends of increasing
smartphone usage and penetration.
Available Impression Volume & Composition
Global Nokia devices continue to
Q1 2011 Q2 2011 % Chg Development
Index represent over 3 of every 5 ads
Total 9,959,982,392 12,277,481,337 23.3% n/a across the region.
Smartphone 1,539,920,351 1,923,246,813 24.9% 42
23.0%
" Nokia devices remain the significant market
Advanced 8,420,062,041 10,354,234,524 155
leader in the region by mobile ads. Although
WAP 9,923,099,769 12,221,876,028 23.2% 119 shares continue to slide slowly, Nokia
App 36,882,623 55,605,309 50.8% 3 remains a strong #1.
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 10

11. AFRICA
OS Share: Q2 2011
Available Impressions
Global
Nokia OS OS Impressions % Share Pt. Chg Development
Index
Symbian OS Nokia OS 4,573,229,060 37.2% +0.7 187
35%
37%
RIM OS Symbian OS 2,978,098,785 24.3% -2.4 128
RIM OS 458,498,025 3.7% +1.0 58
Others
Others 4,267,655,467 34.8% +0.7 n/a
4%
24%
Nokia OS gained a marginal 0.7 share points, however, still continues to dominate the
African market with 37.2% of market share.
" Africa is one of the few global regions, where Nokia and Symbian OS continue to index higher than their global share and
control over half the ad impressions delivered.
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 11

12. AFRICA
Manufacturer Share: Q2 2011
Available Impressions Global
2%
1%
Manufacturer Impressions % Share Pt. Chg Development
Nokia Index
3%
Samsung Nokia 7,532,654,238 61.4% -1.6 159
3%
4%
SonyEricsson 2,379,782,942 +1.1
Samsung 19.4% 132
6%
RIM SonyEricsson 766,928,380 6.2% -1.0 85
LG 458,498,025 +1.0
RIM 3.7% 58
Motorola
LG 403,989,492 3.3% -0.2 82
19%
Alcatel
61%
Motorola 194,981,993 1.6% -0.3 51
Others
Alcatel 121,918,969 1.0% +0.3 300
Others 418,727,299 3.4% +0.8 n/a
Nokia holds the #1 manufacturer spot in Africa, holding a commanding 61.4% share
and indexing 159 on Global Development Index.
" 4 out of every 5 ads are delivered on Nokia and Samsung devices in the Africa region.
" Outside of the top two manufacturers, African market is fairly fragmented with no single manufacturer controlling more than
7% of impressions share.
Source: InMobi Mobile Insights – Network Research, Q2 2011
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13. AFRICA
Handset and Connected Device Detail: Q2 2011
Global
Handset Impressions % Share Pt. Chg Development
Index
Nokia 6300 455,381,480 3.7% -0.1 170
Samsung SGH E250i 397,318,056 3.2% -0.2 729
Nokia 3110c 378,452,653 3.1% -0.1 157
Nokia N70 364,677,545 3.0% -0.4 194
Nokia 1680c 313,794,634 2.6% -0.4 492
RIM BlackBerry 8520 293,368,978 2.4% +0.6 101
Nokia N73 251,574,365 2.0% +0.4 137
Samsung SGH-E250 242,826,982 2.0% +1.8 485
Nokia 6230i 205,031,304 1.7% -0.1 575
Nokia 6120c 201,878,545 1.6% -0.6 191
Nokia 2600c 191,845,719 1.6% -0.0 247
Nokia E63 177,984,520 1.4% -0.0 120
Nokia 5130 177,755,686 1.4% -0.4 151
Nokia N2700 Classic 174,626,067 1.4% +0.0 155
Nokia 6630 167,090,885 1.4% -0.1 325
The top handsets haven’t fluctuated much in Africa over the past quarter. Advanced
phones continue to dominate the region.
" 12 out of 15 top devices are Nokia branded devices highlighting Nokia’s command over African market.
" Samsung SGH E250i handset indexes particularly higher (7X) than its global share in the African market.
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 13

14. AFRICA
Summary: Q2 2011
Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions
Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg
Total 9,959,982,392 12,277,481,337 23.3% Nokia 63.0% 61.4% -1.6
Smartphone 1,539,920,351 1,923,246,813 24.9% Samsung 18.3% 19.4% +1.1
Advanced 8,420,062,041 10,354,234,524 23.0% SonyEricsson 7.3% 6.2% -1.0
WAP 9,923,099,769 12,221,876,028 23.2% RIM 2.7% 3.7% +1.0
App 36,882,623 55,605,309 50.8% LG 3.5% 3.3% -0.2
Top 3 OS Systems: % Share of Available Impressions
Q1 2011 Q2 2011 % Chg
Nokia OS 36.6% 37.2% +0.7
Symbian OS 26.6% 24.3% -2.4
RIM OS 2.7% 3.7% +1.0
" Africa grew by 23.3% impressions into Q2 across the InMobi network, primarily driven by
advanced phones.
" Within the region, Nigeria reported fastest growth of 2.3 share points over the first quarter.
" While Nokia devices are losing ad impression share globally, they continue to dominate the
Africa market with 61% share.
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 14

15. KENYA MARKET SUMMARY
Available Impression Volume & Composition
Regional Global
Q1 2011 Q2 2011 % Chg Development Development
Index Index
Total 689,147,401 771,020,546 12% na na
Smartphone 44,175,926 58,144,782 32% 51 21
Advanced 644,971,475 712,875,764 11% 113 174
WAP 687,686,246 768,164,119 12% 100 120
App 1,461,155 2,856,427 95% 82 2
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 15

16. KENYA
OS Share: Q2, 2011
Available Impressions
Nokia OS
Symbian OS
37%
Android
54%
Others
8%
1%
Regional Global
OS Impressions % Share Pt. Chg Development Development
Index Index
Nokia OS 417,445,767 54.1% -1.6 145 272
Symbian OS 62,678,697 8.1% -0.1 34 43
Android 9,440,805 1.2% +0.4 159 8
Others 281,455,277 36.50% +1.4 na na
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 16

17. KENYA
Manufacturer Share: Q2, 2011
2%
3%
1%
2%
Nokia
Samsung
5%
Alcatel
9%
SonyEricsson
Motorola
Huawei
16%
LG
62%
Others
Available Impressions
Regional Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index Index
Nokia 479,545,326 62.2% -1.7 101 161
Samsung 123,669,599 16.0% -0.7 83 109
Alcatel 69,446,844 9.0% +1.8 907 2718
SonyEricsson 38,500,773 5.0% +0.2 80 68
Motorola 15,666,737 2.0% -1.4 128 65
Huawei 13,619,776 1.8% +1.3 588 212
LG 9,637,035 1.2% +0.1 38 31
Others 20,934,456 2.7% +0.4 na na
Source: InMobi Mobile Insights – Network Research, Q2 2011
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18. KENYA
Handset and Connected Device Detail: Q2, 2011
Regional Global
Handset Impressions % Share Pt Chg Development Development
Index Index
Nokia 1680c 133,050,210 17.3% -2.4 675 3319
Alcatel OT 305 64,930,688 8.4% +1.5 1,358 9981
Nokia 2600c 26,119,208 3.4% -0.2 217 536
Samsung C3010 19,313,799 2.5% -0.1 859 430
Nokia 3110c 18,001,892 2.3% -0.3 76 119
Nokia 6070 16,705,349 2.2% -0.3 199 614
Nokia 2630 16,403,331 2.1% -0.2 168 457
SonyEricsson K700c 15,824,080 2.1% +0.2 248 804
Nokia 2760 12,676,688 1.6% -0.1 244 939
Nokia 2626 12,229,246 1.6% -0.2 150 289
Nokia 6300 11,995,767 1.6% -0.2 42 71
Nokia C1-01 11,442,113 1.5% +1.1 151 190
Samsung SGH-E250 11,403,816 1.5% +1.3 75 363
Nokia 6020 11,071,031 1.4% -0.1 153 447
Samsung SGH E250i 9,954,802 1.3% -0.0 40 291
Source: InMobi Mobile Insights – Network Research, Q2 2011
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19. KENYA
Summary: Q2, 2011
Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions
Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg
Total 689,147,401 771,020,546 12% Nokia OS 55.8% 54.1% -1.6
Smartphone 44,175,926 58,144,782 32%
Symbian OS 8.2% 8.1% -0.1
Advanced 644,971,475 712,875,764 11%
Android 0.9% 1.2% +0.4
WAP 687,686,246 768,164,119 12%
App 1,461,155 2,856,427 95%
Top 10 Handsets: % Share of Available Impressions
Q1 2011 Q2 2011 Pt Chg
Top 5 Manufacturers: % Share of Available Impressions
Q1 2011 Q2 2011 Pt. Chg Nokia 1680c 19.6% 17.3% -2.4
Nokia 63.9% 62.2% -1.7
Alcatel OT 305 7.0% 8.4% +1.5
Samsung 16.7% 16.0% -0.7
Alcatel 7.2% 9.0% +1.8 Nokia 2600c 3.6% 3.4% -0.2
SonyEricsson 4.8% 5.0% +0.2 Samsung C3010 2.6% 2.5% -0.1
Motorola 3.5% 2.0% -1.4
Nokia 3110c 2.6% 2.3% -0.3
Nokia 6070 2.4% 2.2% -0.3
Nokia 2630 2.3% 2.1% -0.2
SonyEricsson K700c 1.9% 2.1% +0.2
Nokia 2760 1.7% 1.6% -0.1
Nokia 2626 1.8% 1.6% -0.2
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 19

20. NIGERIA MARKET SUMMARY
Available Impression Volume & Composition
Regional Global
Q1 2011 Q2 2011 % Chg Development Development
Index Index
Total 1,471,602,490 2,355,999,535 60% n/a n/a
Smartphone 148,760,004 234,877,670 58% 78 33
Advanced 1,322,842,486 2,121,121,865 60% 106 163
WAP 1,469,731,865 2,352,090,592 60% 100 120
App 1,870,625 3,908,943 109% 37 1
Source: InMobi Mobile Insights – Network Research, Q2 2011
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21. NIGERIA
OS Share: Q2, 2011
Available Impressions
Nokia OS
22%
Symbian OS
Others
15%
63%
Regional Global
OS Impressions % Share Pt. Chg Development Development
Index Index
Nokia OS 1,480,631,867 62.8% -0.4 169 316
Symbian OS 363,551,832 15.4% +0.4 64 82
Others 511,815,836 21.7% -0.0 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 21

22. NIGERIA
Manufacturer Share: Q2, 2011
3%
1%
Nokia
4%
7%
Samsung
SonyEricsson
8%
LG
Sagem
Others
78%
Available Impressions
Regional Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index Index
Nokia 1,842,545,441 78.2% +0.2 127 202
Samsung 179,506,919 7.6% +0.9 39 52
SonyEricsson 157,840,172 6.7% -1.5 107 91
LG 61,226,978 2.6% +0.3 79 65
Sagem 28,556,567 1.2% -0.4 334 1924
Others 86,323,458 3.7% +0.5 na na
Source: InMobi Mobile Insights – Network Research, Q2 2011
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23. NIGERIA
Handset and Connected Device Detail: Q2, 2011
Regional Global
Handset Impressions % Share Pt Chg Development Development
Index Index
Nokia 3110c 147,886,147 6.3% -0.6 204 319
Nokia 2626 101,852,596 4.3% -0.8 408 787
Nokia 2600c 94,313,498 4.0% -0.3 256 633
Nokia N2700 Classic 87,969,462 3.7% +0.2 263 406
Nokia 5130 77,843,575 3.3% -0.4 228 344
Nokia 6300 68,370,116 2.9% -0.2 78 133
Nokia C1-01 64,600,592 2.7% +1.7 279 351
Nokia 5200 63,387,792 2.7% -0.0 318 663
Nokia 6070 56,645,519 2.4% -0.4 221 682
Nokia 1680c 48,695,482 2.1% -0.2 81 397
Nokia N2690 47,715,041 2.0% +0.1 248 272
Nokia 2630 46,304,832 2.0% -0.2 155 422
Nokia C3-00 43,855,629 1.9% +0.7 167 141
Nokia N72 43,029,769 1.8% -0.1 204 371
Nokia 6230 38,001,900 1.6% +0.3 183 629
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 23

24. NIGERIA
Summary: Q2, 2011
Available Impression Volume & Composition Top 2 OS Systems: % Share of Available Impressions
Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg
Total 1,471,602,490 2,355,999,535 60% Nokia OS 63.2% 62.8% -0.4
Smartphone 148,760,004 234,877,670 58%
Symbian OS 15.1% 15.4% +0.4
Advanced 1,322,842,486 2,121,121,865 60%
WAP 1,469,731,865 2,352,090,592 60%
App 1,870,625 3,908,943 109%
Top 10 Handsets: % Share of Available Impressions
Q1 2011 Q2 2011 Pt Chg
Top 5 Manufacturers: % Share of Available Impressions
Q1 2011 Q2 2011 Pt. Chg Nokia 3110c 6.9% 6.3% -0.6
Nokia 78.0% 78.2% +0.2
Nokia 2626 5.2% 4.3% -0.8
Samsung 6.7% 7.6% +0.9
SonyEricsson 8.2% 6.7% -1.5 Nokia 2600c 4.3% 4.0% -0.3
LG 2.3% 2.6% +0.3 Nokia N2700 Classic 3.6% 3.7% +0.2
Sagem 1.6% 1.2% -0.4
Nokia 5130 3.7% 3.3% -0.4
Nokia 6300 3.1% 2.9% -0.2
Nokia C1-01 1.0% 2.7% +1.7
Nokia 5200 2.7% 2.7% -0.0
Nokia 6070 2.8% 2.4% -0.4
Nokia 1680c 2.3% 2.1% -0.2
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 24

25. SOUTH AFRICA MARKET SUMMARY
Available Impression Volume & Composition
Regional Global
Q1 2011 Q2 2011 % Chg Development Development
Index Index
Total 2,574,099,529 2,610,374,726 1% na na
Smartphone 548,209,898 663,674,397 21% 135 57
Advanced 2,025,889,631 1,946,700,329 -4% 91 141
WAP 2,566,983,206 2,599,052,600 1% 100 119
App 7,116,323 11,322,126 59% 96 3
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 25

26. SOUTH AFRICA
OS Share: Q2, 2011
Available Impressions
Nokia OS
20%
Symbian OS
RIM OS
45%
Android
Nokia OS
19%
Others
13%
2%
1%
Regional Global
OS Impressions % Share Pt. Chg Development Development
Index Index
Nokia OS 526,728,872 20.2% -3.0 142 192
Symbian OS 483,113,579 18.5% -0.8 54 101
RIM OS 340,029,963 13.0% +4.0 76 98
Android 25,961,097 1.0% +0.4 349 204
Nokia OS 55,686,533 2.1% -21.1 129 7
Others 1,178,854,682 45.16% +20.6 na na
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 26

27. SOUTH AFRICA
Manufacturer Share: Q2, 2011
2%
2%
Nokia
5%
Samsung
5%
RIM
38%
LG
13%
SonyEricsson
Motorola
Others
35%
Available Impressions
Regional Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index Index
Nokia 999,924,479 38.3% -3.8 62 99
Samsung 920,533,245 35.3% +1.8 182 240
RIM 340,029,963 13.0% +4.0 349 204
LG 139,851,584 5.4% -1.2 163 134
SonyEricsson 119,278,482 4.6% -1.3 73 62
Motorola 41,092,107 1.6% -0.4 99 50
Others 49,664,866 1.9% +0.8 na na
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 27

28. SOUTH AFRICA
Handset and Connected Device Detail: Q2, 2011
Regional Global
Handset Impressions % Share Pt Chg Development Development
Index Index
Samsung SGH E250i 249,549,066 9.6% +0.1 295 2153
RIM BlackBerry 8520 226,211,836 8.7% +2.7 363 365
Nokia E63 102,495,734 3.9% -0.0 271 325
Samsung SGH-E250 83,535,338 3.2% +2.8 162 786
Samsung GT S5233A 81,735,031 3.1% -1.1 284 1650
Nokia 5230 67,085,962 2.6% -0.2 315 437
Samsung SGH-M620 56,717,018 2.2% -0.4 228 1405
Nokia X3-00 55,156,917 2.1% -0.4 187 385
LG KS360 53,098,078 2.0% -0.6 252 1672
RIM BlackBerry 9300 51,738,357 2.0% +0.8 354 318
Nokia 1680c 48,219,518 1.8% -0.3 72 355
Nokia N70 38,298,866 1.5% -0.3 49 96
Samsung GT-C3303 38,176,193 1.5% +0.0 378 163
Nokia C3-00 36,327,641 1.4% +0.3 125 106
Samsung SGH-J750 31,837,634 1.2% +1.1 325 2681
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 28

29. SOUTH AFRICA
Summary: Q2, 2011
Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions
Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg
Total 2,574,099,529 2,610,374,726 1% Nokia OS 23.2% 20.2% -3.0
Smartphone 548,209,898 663,674,397 21%
Symbian OS 19.3% 18.5% -0.8
Advanced 2,025,889,631 1,946,700,329 -4%
RIM OS 9.0% 13.0% +4.0
WAP 2,566,983,206 2,599,052,600 1%
App 7,116,323 11,322,126 59%
Top 10 Handsets: % Share of Available Impressions
Q1 2011 Q2 2011 Pt Chg
Top 5 Manufacturers: % Share of Available Impressions
Q1 2011 Q2 2011 Pt. Chg Samsung SGH E250i 9.5% 9.6% +0.1
Nokia 42.1% 38.3% -3.8
RIM BlackBerry 8520 6.0% 8.7% +2.7
Samsung 33.4% 35.3% +1.8
RIM 9.0% 13.0% +4.0 Nokia E63 3.9% 3.9% -0.0
LG 6.5% 5.4% -1.2 Samsung SGH-E250 0.4% 3.2% +2.8
SonyEricsson 5.9% 4.6% -1.3
Samsung GT S5233A 4.2% 3.1% -1.1
Nokia 5230 2.7% 2.6% -0.2
Samsung SGH-M620 2.6% 2.2% -0.4
Nokia X3-00 2.5% 2.1% -0.4
LG KS360 2.7% 2.0% -0.6
RIM BlackBerry 9300 1.2% 2.0% +0.8
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 29

30. ASIA PACIFIC SUMMARY
The Asia Pacific region continues to
grow at a steady pace on the InMobi
network, gaining over 8 billion
quarterly impressions over Q1.
" Asia Pacific grew to over 55 billion ad impressions
in the second quarter of 2011. The continued
growth of mobile media consumption in Asia
highlights the significant digital advertising
opportunity across the region.
Smartphone impressions grew twice
as quickly as advanced phone
impressions.
" Smartphones gained over 3 billion impressions,
attributing for 39.5% of total growth in mobile
impressions in the region. It is evident that
Available Impression Volume & Composition consumers continue to leverage smartphones as
Global a primary means to digital content consumption.
Type Q1 2011 Q2 2011 % Chg Development
Index
Total 47,619,097,797 55,698,570,498 17.0% n/a
China grew the fastest among all
Smartphone 9,762,700,097 12,959,194,344 32.7% 71 the countries in the APAC market
Advanced 37,856,397,700 42,739,376,154 12.9% 128 (+1.4 share points).
WAP 45,309,497,759 52,064,375,153 14.9% 112
" In total, 13 of the top 14 countries in the region
App 2,309,600,038 3,634,195,345 57.4% 39
gained considerable impressions from Q1 to Q2.
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 30

31. ASIA PACIFIC
Asia Pacific OS Share: Q2 2011
Available Impressions
Global
Nokia OS OS Impressions % Share Pt Chg Development
Index
Symbian OS
27%
Nokia OS 15,038,398,566 27.0% -2.2 136
32%
Android
Symbian OS 12,927,273,486 23.2% +0.1 123
iPhone OS
Android 5,079,653,129 9.1% +3.4 60
Others
iPhone OS 5,003,872,419 9.0% +1.2 61
Others 17,649,372,899 31.7% -2.6 n/a
9%
23%
9%
Nokia OS and Symbian OS remain the top two operation systems in the Asia Pacific
market by ad impressions.
" Among the top 4 platforms, only Android and iPhone OS continue to capture considerable share. The two platforms together
now represent 18.1% of all InMobi impressions in the Asia Pacific region, up from 13.3% in Q1 2011.
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 31

32. ASIA PACIFIC
Asia Pacific Manufacturer Share: Q2 2011
Available Impressions
1%
1%
1%
2%
Global
3%
5%
Nokia Manufacturer Impressions % Share Pt Chg Development
Samsung Index
Nokia 28,179,343,705 50.6% -2.0 131
SonyEricsson
9%
Samsung 9,416,799,774 16.9% +1.4 115
Apple
SonyEricsson 5,887,655,795 10.6% -1.4 143
LG
51%
Apple 5,003,872,419 9.0% +1.2 61
11%
HTC
LG 1,619,931,653 2.9% +0.1 73
Motorola
HTC 1,077,636,120 1.9% +0.5 39
Nexian
17%
Motorola 592,496,256 1.1% +0.1 34
Access
Nexian 587,772,069 1.1% -0.3 210
Others
Access 559,017,850 1.0% +0.3 161
Others 2,774,044,857 5.0% +0.1 n/a
Nokia devices represent the majority (51% share) of ad impressions in the region, while
growth in Android helped Samsung and HTC gain share.
" Samsung captured the most share in the Asia Pacific region, gaining +1.4 share points is just 3 months to reach 16.9%
market share by InMobi impressions, due to the growth in Android.
" Besides the market leader – Nokia, rest of the market is fairly fragmented in the manufacturers category.
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 32

33. ASIA PACIFIC
Asia Pacific Handset and Connected Device Detail: Q2 2011
Global
Handset Impressions % Share Pt Chg Development
Index
Apple iPhone 4,260,376,706 7.6% +0.3 80
Nokia 3110c 1,859,250,429 3.3% -0.5 170
Nokia 5233 1,374,193,584 2.5% +0.5 175
Nokia 6300 1,325,946,568 2.4% -0.3 109
Nokia N70 1,170,611,982 2.1% -0.3 137
Nokia N73 1,113,324,736 2.0% +0.6 133
Samsung GT-C3303 992,297,175 1.8% +0.2 199
Nokia E63 881,371,936 1.6% -0.1 131
Nokia C3-00 831,957,409 1.5% +0.1 113
Nokia 7210 754,614,274 1.4% -0.3 195
Nokia C1-01 745,525,022 1.3% +1.1 171
Nokia N2700 Classic 728,348,863 1.3% -0.3 142
Samsung GT-C3200 655,514,346 1.2% +0.1 212
Samsung C3010 635,747,821 1.1% +0.0 196
Nokia 5130 630,608,096 1.1% -0.6 118
Apple iPhone remains the single most popular device in Asia Pacific with 7.6% share.
" Nokia devices hold 11 of the top 15 device ranks, although a lot of the Nokia devices lost share into Q2 2011.
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 33

34. ASIA PACIFIC
Asia Pacific Summary: Q2 2011
Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions
Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt. Chg
Total 47,619,097,797 55,698,570,498 17.0% Nokia 52.6% 50.6% -2.0
Smartphone 9,762,700,097 12,959,194,344 32.7% Samsung 15.5% 16.9% +1.4
Advanced 37,856,397,700 42,739,376,154 12.9% SonyEricsson 12.0% 10.6% -1.4
WAP 45,309,497,759 52,064,375,153 14.9% Apple 7.7% 9.0% +1.2
App 2,309,600,038 3,634,195,345 57.4% LG 2.8% 2.9% +0.1
Top 3 OS Systems: % Share of Available Impressions
Q1 2011 Q2 2011 Pt. Chg
Nokia OS 29.2% 27.0% -2.2
Symbian OS 23.1% 23.2% +0.1
Android 5.7% 9.1% +3.4
" Asia Pacific mobile impressions continue to grow at a
steady pace, growing by 17% over the past quarter.
" Android OS gains significant traction in Q2 2011.
" While India continues to represent 4 of every 10 ad
impressions in Asia, China registered top growth (+1.4
share points) in the region.
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 34

35. AUSTRALIA MARKET SUMMARY
Available Impression Volume & Composition
Regional Global
Q1 2011 Q2 2011 % Chg Development Development
Index Index
Total 605,642,793 1,103,526,663 82% n/a n/a
Smartphone 374,178,051 899,547,774 140% 239 170
Advanced 231,464,742 203,978,889 -12% 27 34
WAP 336,465,767 512,437,691 52% 50 56
App 269,177,026 591,088,972 120% 821 321
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 35

36. AUSTRALIA
OS Share: Q2, 2011
Available Impressions
3%
12%
iPhone OS
Android
5%
Symbian OS
RIM OS
10%
Nokia OS
54%
Others
16%
Regional Global
OS Impressions % Share Pt. Chg Development Development
Index Index
iPhone OS 591,955,095 53.6% +19.6 597 365
Android 175,149,287 15.9% +2.0 174 105
Symbian OS 115,308,540 10.4% -10.7 45 55
RIM OS 60,570,970 5.5% +2.8 608 86
Nokia OS 32,696,479 3.0% -1.7 11 15
Others 127,846,292 11.6% -12.0 na na
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 36

37. AUSTRALIA
Manufacturer Share: Q2, 2011
2%
2%
1%
2%
2%
Apple
2%
Nokia
Samsung
5%
HTC
RIM
6%
ZTE
Access
Motorola
10%
54%
LG
SonyEricsson
Others
14%
Available Impressions
Regional Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index Index
Apple 591,955,095 53.6% +19.6 597 365
Nokia 152,954,723 13.9% -11.6 27 36
Samsung 108,907,773 9.9% -4.4 58 67
HTC 71,935,721 6.5% -1.2 337 130
RIM 60,570,970 5.5% +2.8 607 86
ZTE 26,908,640 2.4% -2.3 1,150 1108
Access 20,641,678 1.9% -1.2 186 301
Motorola 20,624,626 1.9% +0.5 176 60
LG 16,819,042 1.5% -1.2 52 38
SonyEricsson 12,594,639 1.1% -1.2 11 15
Others 19,613,754 1.8% +0.2 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 37

38. AUSTRALIA
Handset and Connected Device Detail: Q2, 2011
Regional Global
Handset Impressions % Share Pt Chg Development Development
Index Index
Apple iPhone 461,929,160 41.9% +16.2 547 438
Apple iPod 85,803,313 7.8% +0.1 1,261 198
RIM BlackBerry 9700 47,216,446 4.3% +3.3 1,763 572
Apple iPad 44,222,622 4.0% +3.3 558 334
Samsung GT-I9000 41,572,742 3.8% +1.9 401 316
Nokia 6120c 25,074,377 2.3% -2.4 212 264
HTC Desire HD 23,946,164 2.2% +1.0 453 292
Nokia E63 19,402,812 1.8% -2.4 111 146
Samsung GT-C5220 17,601,152 1.6% -1.9 2,818 6091
HTC Desire 16,505,559 1.5% -2.3 294 188
ZTE T100 15,052,890 1.4% -1.1 3,429 7381
Nokia 6300 14,020,704 1.3% -1.4 53 58
Nokia C3-00 11,953,270 1.1% -0.9 73 82
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 38

39. AUSTRALIA
Summary: Q2, 2011
Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions
Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg
Total 605,642,793 1,103,526,663 82% iPhone OS 34.0% 53.6% +19.6
Smartphone 374,178,051 899,547,774 140%
Android 13.9% 15.9% +2.0
Advanced 231,464,742 203,978,889 -12%
Symbian OS 21.1% 10.4% -10.7
WAP 336,465,767 512,437,691 52%
App 269,177,026 591,088,972 120%
Top 10 Handsets: % Share of Available Impressions
Q1 2011 Q2 2011 Pt Chg
Top 5 Manufacturers: % Share of Available Impressions
Q1 2011 Q2 2011 Pt. Chg Apple iPhone 25.7% 41.9% +16.2
Apple 34.0% 53.6% +19.6
Apple iPod 7.7% 7.8% +0.1
Nokia 25.4% 13.9% -11.6
Samsung 14.3% 9.9% -4.4 RIM BlackBerry 9700 1.0% 4.3% +3.3
HTC 7.7% 6.5% -1.2 Apple iPad 0.7% 4.0% +3.3
RIM 2.7% 5.5% +2.8
Samsung GT-I9000 1.8% 3.8% +1.9
Nokia 6120c 4.6% 2.3% -2.4
HTC Desire HD 1.2% 2.2% +1.0
Nokia E63 4.2% 1.8% -2.4
Samsung GT-C5220 3.5% 1.6% -1.9
HTC Desire 3.8% 1.5% -2.3
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 39

40. HONG KONG MARKET SUMMARY
Available Impression Volume & Composition
Regional Global
Q1 2011 Q2 2011 % Chg Development Development
Index Index
Total 240,155,475 472,064,030 97% na na
Smartphone 160,297,062 336,843,377 110% 218 154
Advanced 79,858,413 135,220,653 69% 38 49
WAP 109,814,137 261,025,937 138% 59 66
App 130,341,338 211,038,093 62% 685 268
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 40

41. HONG KONG
OS Share: Q2, 2011
Available Impressions
1%
12%
Android
iPhone OS
Symbian OS
9%
36%
Nokia OS
RIM OS
11%
Others
30%
Regional Global
OS Impressions % Share Pt. Chg Development Development
Index Index
Android 172,131,517 36.5% -3.1 400 241
iPhone OS 143,395,944 30.4% +6.5 338 207
Symbian OS 51,527,230 10.9% +0.1 47 58
Nokia OS 41,236,925 8.7% +1.9 32 44
RIM OS 6,403,664 1.4% -0.3 150 21
Others 57,368,750 12.2% -5.1 na na
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 41

42. HONG KONG
Manufacturer Share: Q2, 2011
1%
2%
1%
1%
Apple
Nokia
4%
Samsung
6%
HTC
30%
SonyEricsson
7%
Motorola
LG
RIM
11%
Lenovo
Access
Others
19%
17%
Available Impressions
Regional Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index Index
Apple 143,395,944 30.4% +6.5 338 207
Nokia 90,278,154 19.1% +2.3 38 49
Samsung 78,372,838 16.6% -2.2 98 113
HTC 53,096,098 11.2% -1.4 581 225
SonyEricsson 33,316,845 7.1% -4.1 67 96
Motorola 29,333,393 6.2% +0.3 584 199
LG 17,126,587 3.6% +0.7 125 91
RIM 6,403,664 1.4% -0.3 150 21
Lenovo 5,963,525 1.3% +1.2 695 436
Access 5,201,420 1.1% +0.2 110 177
Others 9,575,562 2.0% -3.2 na na
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 42

43. HONG KONG
Handset and Connected Device Detail: Q2, 2011
Regional Global
Handset Impressions % Share Pt Chg Development Development
Index Index
Apple iPhone 106,343,487 22.5% +1.9 295 236
Samsung GT-I9000 36,414,300 7.7% -2.4 820 648
Apple iPad 21,038,955 4.5% +3.8 620 372
HTC Desire 19,035,890 4.0% -1.2 792 507
HTC Desire HD 16,438,080 3.5% -0.5 727 468
Apple iPod 16,013,502 3.4% +0.8 550 86
Samsung GT-S5660 9,598,139 2.0% +1.9 546 666
Nokia C3-00 9,434,421 2.0% +1.7 134 152
Motorola MB525 9,285,784 2.0% -0.1 1,715 980
Samsung Nexus S 8,827,001 1.9% +1.6 2,788 1974
Motorola XT300 6,526,267 1.4% +0.0 686 563
Lenovo 3GW100 5,953,129 1.3% +1.2 1,079 493
Nokia 6300 5,913,986 1.3% -0.3 53 57
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 43

44. HONG KONG
Summary: Q2, 2011
Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions
Q1 2011 Q2 2011 % Chg Q1 2011 Q2 2011 Pt Chg
Total 240,155,475 472,064,030 97% Android 39.6% 36.5% -3.1
Smartphone 160,297,062 336,843,377 110%
iPhone OS 23.9% 30.4% +6.5
Advanced 79,858,413 135,220,653 69%
Symbian OS 10.8% 10.9% +0.1
WAP 109,814,137 261,025,937 138%
App 130,341,338 211,038,093 62%
Top 10 Handsets: % Share of Available Impressions
Q1 2011 Q2 2011 Pt Chg
Top 5 Manufacturers: % Share of Available Impressions
Q1 2011 Q2 2011 Pt. Chg Apple iPhone 20.6% 22.5% +1.9
Apple 23.9% 30.4% +6.5
Samsung GT-I9000 10.1% 7.7% -2.4
Nokia 16.8% 19.1% +2.3
Samsung 18.8% 16.6% -2.2 Apple iPad 0.7% 4.5% +3.8
HTC 12.6% 11.2% -1.4 HTC Desire 5.3% 4.0% -1.2
SonyEricsson 11.1% 7.1% -4.1
HTC Desire HD 4.0% 3.5% -0.5
Apple iPod 2.6% 3.4% +0.8
Samsung GT-S5660 0.2% 2.0% +1.9
Nokia C3-00 0.3% 2.0% +1.7
Motorola MB525 2.1% 2.0% -0.1
Samsung Nexus S 0.3% 1.9% +1.6
Source: InMobi Mobile Insights – Network Research, Q2 2011
Page 44