The document discusses how to maximize the value of users through the InMobi Lifetime Value Platform (LTVP). The LTVP allows developers to: 1. Gain insights into user behavior and attributes through integrated event tracking. 2. Segment users based on collected insights for targeted actions. 3. Take actions like ads, rewards, or cross-promotion tailored to specific user segments to increase engagement and monetization. A demo shows how the LTVP can be used to implement actions like promotions for certain user types to boost retention, engagement, and monetization. The document concludes by explaining how developers can get started with the LTVP in three simple steps.

1. Maximize your users

2. Agenda
‣ Ecosystem needs
‣ InMobi LTVP
‣ Demo
‣ Examples (Actions at work)
‣ Getting started
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3. 700K iOS & Android apps 60% app developers don’t profit 30% apps used only once
It’s a tough world out there..
Only user first app businesses will win!

4. Monetize
through in-app
purchase AND
ads?
How do I Maximize
each user’s value?
Maximize
Acquire users
engagement
effectively
SOLUTION: levels for all
Understand ALL of your users and users
act upon each one differently
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5. InMobi Lifetime
Value Platform (LTVP)
Increase engagement & monetization

6. InMobi LTV Platform
1. INSIGHTS 2. SEGMENTS 3. ACTIONS
‣ Virtual good sales
‣ Ads
‣ Rewards
‣ Cross promote
‣ And more +
User events such as Segment users by app Monetization and engagement
purchases or level completion usage and user attributes by segment
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7. Tracking based on user events within the app
1. INSIGHTS 2. SEGMENTS 3. ACTIONS
‣ Revenue
trend, virtual goods
‣ Engagement
time spent, app
launches
‣ User Profiles
country, carrier
‣ Capture insights
unique to your app
with custom events
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8. Flexible segmentation to define target user groups
1. INSIGHTS 2. SEGMENTS 3. ACTIONS
‣ Purchase History
‣ Engagement
‣ Advancement
‣ Country
‣ Custom Events
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9. Maximize LTV with targeted actions
1. INSIGHTS 2. SEGMENTS 3. ACTIONS
‣ Increase monetization
with virtual goods sales
‣ Clean new user
experience by deferring
ads for new users
‣ Increase retention
by rewarding highly
engaged users
‣ Cross promote
to exhausted users
‣ Custom Actions to drive
third party monetization
or custom rendering 9

10. User Lifecycle Management: Analytics meets CRM
1. INSIGHTS 2. SEGMENTS 3. ACTIONS
‣ Virtual good sales
‣ Ads
‣ Rewards
‣ Cross promote
‣ And more +
User events such as Segment users by app Monetization and engagement
purchases or level completion usage and user attributes by segment
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11. Demo

12. Actions at Work
Responsive Targeting

13. Identify pattern:
Hardcore users would pay a lot for
certain features
Segment using rule engine:
IF (user time spent == high) & (app
section == ‘tough’)
Timely unlocks
Target segment: Hardcore users
Display offers at right time

14. Identify pattern:
High paying users in developed
economies tend to purchase a lot
during holidays
Segment using rule engine:
IF (user purchase history == high) &
(date == 31st Oct) & (country ==
USA || UK)
Holiday promotion
Target segment: High paying US and
UK users
Add cyclic bursts to your sales

15. Identify pattern:
New users are likely to be delighted
to see a tailored message
Segment using rule engine:
IF (App launches < 5) & (country ==
China)
Localized ‘welcome’
Target segment: New Chinese users
Increase retention beyond day 1

16. Identify pattern:
User engagement can be improved
with a social taunt
Segment using rule engine:
IF (user time spent in last month <
50% of average time spent)
Social ‘taunt’
Target segment: Waning users
Increase engagement by 30%

17. Identify pattern:
Highly engaged users from USA are
most likely to give you viral uplift
Segment using rule engine:
IF (time spent > 300 hours) &
(country == USA)
Incentivize virality
Segment: Social influencers
Reduce your CPA by as much as 50%

18. Identify pattern:
Advanced users in your top app
don’t have other apps in your
portfolio
Segment using rule engine:
IF (levels crossed > 25) & (! Using
omegajump)
Smart cross promote
Segment: ‘ripe’ users
Increase ROI by acquiring known users

19. Getting started..

20. 1. Insights
‣ INTEGRATE EVENTS API to send data —
app open, purchase etc
‣ VIEW INSIGHTS charts to analyze in-app behavior
Get started in
2. Segments
3 simple steps… ‣ USE SEGMENT BUILDER to create groups of users
‣ VIEW SEGMENT REPORTS to understand
segment trends
Launch in less than 15 minutes
3. Actions
‣ INTEGRATE ACTIONS API to ask for actions at
specific places in app
‣ LAUNCH DYNAMIC ACTIONS on targeted segments
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21. Sign-up below:
http://www.inmobi.com/ltvp
* First 25 developers who integrate & go live before Dec
31st get $500 free credit on InMobi ad network!
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