Limvirak Chea's presentation from Android Bootcamp at CTIA in San Francisco.

1. 10/11/10 1 World’s Largest IndependentMobile Ad NetworkLimvirak CheaAndroid Bootcamp @ CTIA Wireless, 7 October 2010

2. 10/11/10 2 Limvirak Chea Head of Business Development, Europe and Middle East InMobi @LimC limvirak@inmobi.com @inmobi

4. 150 employees

5. 2000+ Advertisers

6. 21 Billion impressions

7. 6 Offices

8. Live in 115 countriesLondon San Francisco Tokyo Bangalore Singapore Johannesburg

9. 10/11/10 4 A Selection of Partners

10. Android outselling iPhone and Blackberry in past 6 months 10/11/10 5

11. Let’s look globally 10/11/10 6 iPhone:Android ratio in InMobi’s network 5x 2x 10x But where is growth coming from ?

13. How to monetize your apps across the world Six different ways to make money (at least): 10/11/10 8 Paid Download Subscription Freemium Sponsorship Advertising In App Purchase Mix models depending on growth stage

14. 10/11/10 9 The Antenna

15. 10/11/10 10 Mobile advertising is global Take advantage of global markets from the beginning

16. Think Globally eCPMs vary globally but not by a big margin 10/11/10 11 Index by region Sourced from our Network 129 125 101 90 70

17. eCPMs Top 20 Countries 10/11/10 12

19. Create your account now at InMobi.com2$ Million Dollar World Developer Fund Normally ad networks share revenue with publishers We offer you 100% of revenue earned Program lasts until the fund is gone Real support for developers

20. Case Study: Invictus Games 10/11/10 14

21. 10/11/10 15 Limvirak Chea Head of Business Development, Europe and Middle East InMobi @LimC limvirak@inmobi.com