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American College of Greece
             Athens November 28, 2012




Looking for a job or an employee?
  Look no further than Social Media…


           Ioannis Nikolaou
     Assistant Professor in Organizational Behavior
      Athens University of Economics & Business



                                             www.inikolaou.gr
                                               inikol@aueb.gr
                                             twitter@nikolaou
Yiannis is…
       • Work & Organizational Psychologist
       • Faculty member of AUEB
       • In the past
               – HR & Management Consultant
                       • PricewaterhouseCoopers
               – Training & Development Manager
                       • Egnatia Bank
       • Social Media Enthusiast

Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
Structure
       • Facts
       • Social Media and job search
       • Social Media and screening-
         recruitment
          –With data from Greece and abroad
       • Tips for job search using Linkedin

Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
Facts about SNWs
                                   More than 100M users, 25-30M of them active users




                                    Almost 1 billion users!!!




                                                                                 > 1500 members since
                                     Almost 0.5 billion users!!!                    November 2007




                                                                             >180.000 hits since
                                                                             February 2007


Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
Social Media and job search




Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
The job seeker…
       • Introduces herself and keeps her info updated
       • Develops a professional network, i.e. connects
         with people
       • Participates in events, meetings, groups (e.g.
         groups/professional groups) discussions, etc

       • and… looks for a job


Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
SNWs study in Greece
       • Two studies:
               – Employees/job seekers Ν=417  job search
               – HR Professionals Ν=122  screening/recruitment




Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
90% of employees use SNWs, blogging / micro-
                         blogging sites

                                                              Reasons for visiting SNWs

Networking, Looking for a job, Browsing, Searching job opportunities        4%



  Networking, Taking a break, Browsing, Searching job opportunities         5%



                                                          Browsing           5%



                 Networking, Browsing, Searching job opportunities                7%



                                        Networking, Taking a break                 7%



                                                        Networking                            11%



                               Networkin, Taking a break, Browsing                                        17%



                                              Networking, Browsing                                              19%


                                                                       0%   5%          10%         15%         20%   25%
Frequency of SNWs use



              3% 4%                                          Younger people visit SNWs more often
    34%                20%
                                        Very rarely
                                        Once-twice a month
                                        Once-twice a week
                                        Once a day
                 39%
                                        More than twice a day



                                                      Time spent on average in SNWs
                               more than 3 hours         2,7%


                                       2-3 hours        2,1%


                                       1-2 hours                          9,1%


                                up to 60 minutes                           9,9%

Younger people and women        up to 45 minutes                   6,9%
spend more time
                                up to 30 minutes                                           18,7%


                                up to 20 minutes                                                                 29,9%


                             Less than 10 minutes                                                 20,8%

                                                0,0%        5,0%     10,0%        15,0%   20,0%       25,0%   30,0%      35,0%
How actively involved are you with the following?

                                                                                                       82,93%
                                                                                              76,27%
Not using it            8,27%
                                                               40,27%
                    4,53%
                             10,40%
 Somehow                        13,33%
                                  15,73%
                    4,53%
                    5,07%
Moderately                              20,00%
                                        20,27%
                     4,53%
                    3,47%
    Enough                                  25,07%
                                  16,53%
                    3,47%
                     4,80%
Very much                                            33,33%
                       7,20%

               0%     10%         20%        30%       40%          50%      60%        70%   80%         90%

                                   Personal blog     Twitter      Facebook   LinkedIn
• Those who don’t use SNWS prefer to use job
  boards (e.g. kariera.gr) and newspaper ads
  (36%) and/or find it “dangerous” or unethical
  to expose their personal/professional info on
  SNWs (12%)
Which websites do you use during job
                   search ?
80%
        69,2%
70%
                                                                                        The important role of job boards
60%
                                                           48,0%
50%   44,3%
                                                                   LinkedIn
40%
                                                                   Facebook
30%                                         24,0%                  Job boards          How effective do you think they are
                            21,2%
20%
                   19,4%
          14,2% 13,2%                   14,5%
                                                                                                 in job search?
                                 9,5%
                              8,9%                                            45%
10%                                                 6,8%
                     4,3%                                                            41,85%
                                          2,2%        0,3%
                                                                                                                            39,38%
0%                                                                            40%       42,77%
        Never     Rarely    Sometimes     Often      Always
                                                                              35%                  33,85%
                                                                                                                                        32,31%

                                                                              30%
                                                                                                              25,54%
                                                                              25%                                                                LinkedIn
                                                                                                                21,23% 21,23%
                                                                                                                                                 Facebook
                                                                              20%
                                                                                                                                                 Job boards

                                                                              15%        13,23%                   13,23%


                                                                              10%
                                                                                                  6,77%
                                                                                                                                     4,62%
                                                                                5%
                                                                                                      1,85%                1,85%
                                                                                                                                       0,31%
                                                                                0%
                                                                                     Not using it Not at all Moderately    A lot     Very much
Social Media and screening-
                              recruitment




Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
The Use of Social Networking Websites to Recruit Potential Job
Candidates: 2011 vs. 2008


       Yes, we currently use these sites to recruit potential candidates
                                                                                                                                               56%
                                                                                      34%
       Yes, we used these websites previously, but do not plan to do so again

              3%
              3%
       No, we never have used these sites and do not plan to do so in the future
                                                         21%
                                                                                                                   45%
       No, we have not used these sites, but plan to do so in the future
                                                        20%
                                                                                             2011                    2008
                                                        19%                                n = 499                 n = 371



Note: 2008 total does not equal 100% due to rounding.
                                                              Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
Social Networking Websites Used Most Often by Organizations for
Recruitment in 2011


  LinkedIn                                                                                                                               95%

  Facebook Networking Websites Used Most Often by Organizations for
    Social                                                                                                                               58%
     Recruitment in 2011
  Twitter                                                                                                                                42%

  Professional or association social networking site other than SHRM Connect                                                             23%

  SHRM Connect                                                                                                                            6%

  MySpace                                                                                                                                 3%

  Foursquare                                                                                                                              1%

  Second Life                                                                                                                             1%

  Other                                                                                                                                   6%
Note: n= 277. Excludes respondents who indicated their organization currently does not use social networking websites
to recruit potential job candidates. Total does not equal 100% due to multiple response options.


                                                                  Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
A cheap and efficient way to gather information about candidates
How Do Organizations Recruit Potential Job Candidates Using Social
     Networking Websites?



Search for passive job candidates by using the social
                                                                                                                                                                  72%
        networking website's search feature                                                                                                 53%


                                                                                                                                                            65%
 Search for active job candidates by using the social
        networking website's search feature                                                16%


                                                                                                                                                        63%
 Create a group or page for the organization to post
       information and career opportunities                                                          24%

                                                                                                                                 2011                2010
                                                                             6%                                                 (n = 103)         (n = 276)
                                                       Other
                                                                              7%

Note: Excludes respondents who indicated their organization currently does not use social networking websites to recruit potential job candidates. Totals
do not equal 100% due to multiple response options.
                                                                           Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
Do you use SNWs to search for info about your candidates?



                     5%        13%
     21%

                                                 24%        Never
                                                            Rarely
                                                            Sometimes
                                                            Often
            37%                                             Always
Use of Online Reputational Information
79% of US HR/Recruitment professionals responding use online reputational information to evaluate candidates most
or all of the time. This practice is less common among both UK and German respondents and rarely or never done by
47% of French respondents.




                                                                                                                                    9%

                            25%                                                  25%                       22%
                                                                                                                                    14%
                                                         44%
                                                                                                                                             All the time

                                                                                                                                             Most of the
                            27%
                                                                                 22%                                                28%      time
                                                                                                           37%                               Sometimes

                                                                                                                                             Rarely
                                                                                 27%                                                18%
                            22%                          35%                                                                                 Never
                                                                                                           23%
                                                                                                                                             Don’t know
                            10%                                                   9%
                                                          9%                                                                        29%
                                                                                                           10%
                            14%                           5%                     16%
                                                          6%                                                6%
                             2%                           1%                      2%                        2%                      2%

                            WW                            US                     UK                     Germany                    France
                          (n=1106)                       (n=275)                (n=276)                    (n=279)                 (n=276)


Q6. Do you review online reputational information about candidates when evaluating them for a potential job / college admission?

Source: Online Reputation study (for Data Privacy Day)                                                                                                *Un-weighted data

   Microsoft Confidential                                                                                                                                          23
Which SNWs do you to search for info about your candidates?


                           7,0%
   Always
                                         15,5%


                           7,0%
    Often
                                                                          32,4%


                                                       21,1%
Sometimes
                                                                            33,8%


                                                         22,5%
   Rarely
                                    14,1%


                                                                                          42,3%
    Never
                    4,2%

            0%     5%        10%   15%           20%       25%      30%    35%      40%     45%


                                     Facebook            Linkedin
Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
Tips for job search using
       • NEVER lie




Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
Tips for job search using
        1. Fill in a Complete Profile – it takes time...
               –        Most important is your Summary, your Experience,
                        your Skills & Expertise and your Headline.
        2. Add as Many Connections as You Can
        3. Join Groups
        4. Answer Questions and Participate
               –        Engage your audience
        5. Regularly Update Your Status
        6. Online First Impressions Matter
        7. Always be professional

Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
Mistakes to Avoid

       • Don’t use anything other than a professional looking photo
       • Don’t send people an invitation with LinkedIn’s default text
       • Don’t use the “Friend” option to connect with people
       • Don’t forget to include all your external links (e.g. twitter)
       • Don’t spam your connections
       • Don’t ask people who DON’T know you to write
         recommendations for you
       • First complete your profile and then start connecting with
         people you don’t know or join groups
       • Your Linkedin profile is NOT your CV…
Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
What is the future of SNWs?
       • Stronger integration with job boards &
         applicant tracking systems
       • Emphasis on industry-specific SNWs (e.g.
             embedded.com for engineers, ishade.com for accountants,
             researchgate.net for academics/researchers, etc.)
       • Intranet based SNWs (e.g. yammer.com)
       • Mobile based SNWs
               – SoLoMo (social, local, mobile) services


Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
What is the future of SNWs?
       • No presence in SNWs, esp. LinkedIn?
               – No presence in labor market….
               – No More Résumés, Say Some Firms
                       • CVs will become extinct




Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
Special Issue
                                                        • International Journal of
                                                          Selection & Assessment
                                                              (December 2012)
                                                                – Advances in Selection and
                                                                  Assessment in Europe
                                                                          • Editors: Ioannis Nikolaou, Neil
                                                                            Anderson and Jesus Salgado




Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
Thank you




Ioannis Nikolaou
     www.inikolaou.gr
       inikol@aueb.gr
     twitter@nikolaou

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Deree nov 2012

  • 1. American College of Greece Athens November 28, 2012 Looking for a job or an employee? Look no further than Social Media… Ioannis Nikolaou Assistant Professor in Organizational Behavior Athens University of Economics & Business www.inikolaou.gr inikol@aueb.gr twitter@nikolaou
  • 2. Yiannis is… • Work & Organizational Psychologist • Faculty member of AUEB • In the past – HR & Management Consultant • PricewaterhouseCoopers – Training & Development Manager • Egnatia Bank • Social Media Enthusiast Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 3. Structure • Facts • Social Media and job search • Social Media and screening- recruitment –With data from Greece and abroad • Tips for job search using Linkedin Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 4. Facts about SNWs More than 100M users, 25-30M of them active users Almost 1 billion users!!! > 1500 members since Almost 0.5 billion users!!! November 2007 >180.000 hits since February 2007 Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 5.
  • 6.
  • 7.
  • 8. Social Media and job search Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 9. The job seeker… • Introduces herself and keeps her info updated • Develops a professional network, i.e. connects with people • Participates in events, meetings, groups (e.g. groups/professional groups) discussions, etc • and… looks for a job Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 10. SNWs study in Greece • Two studies: – Employees/job seekers Ν=417  job search – HR Professionals Ν=122  screening/recruitment Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 11. 90% of employees use SNWs, blogging / micro- blogging sites Reasons for visiting SNWs Networking, Looking for a job, Browsing, Searching job opportunities 4% Networking, Taking a break, Browsing, Searching job opportunities 5% Browsing 5% Networking, Browsing, Searching job opportunities 7% Networking, Taking a break 7% Networking 11% Networkin, Taking a break, Browsing 17% Networking, Browsing 19% 0% 5% 10% 15% 20% 25%
  • 12. Frequency of SNWs use 3% 4% Younger people visit SNWs more often 34% 20% Very rarely Once-twice a month Once-twice a week Once a day 39% More than twice a day Time spent on average in SNWs more than 3 hours 2,7% 2-3 hours 2,1% 1-2 hours 9,1% up to 60 minutes 9,9% Younger people and women up to 45 minutes 6,9% spend more time up to 30 minutes 18,7% up to 20 minutes 29,9% Less than 10 minutes 20,8% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0%
  • 13. How actively involved are you with the following? 82,93% 76,27% Not using it 8,27% 40,27% 4,53% 10,40% Somehow 13,33% 15,73% 4,53% 5,07% Moderately 20,00% 20,27% 4,53% 3,47% Enough 25,07% 16,53% 3,47% 4,80% Very much 33,33% 7,20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Personal blog Twitter Facebook LinkedIn
  • 14. • Those who don’t use SNWS prefer to use job boards (e.g. kariera.gr) and newspaper ads (36%) and/or find it “dangerous” or unethical to expose their personal/professional info on SNWs (12%)
  • 15. Which websites do you use during job search ? 80% 69,2% 70% The important role of job boards 60% 48,0% 50% 44,3% LinkedIn 40% Facebook 30% 24,0% Job boards How effective do you think they are 21,2% 20% 19,4% 14,2% 13,2% 14,5% in job search? 9,5% 8,9% 45% 10% 6,8% 4,3% 41,85% 2,2% 0,3% 39,38% 0% 40% 42,77% Never Rarely Sometimes Often Always 35% 33,85% 32,31% 30% 25,54% 25% LinkedIn 21,23% 21,23% Facebook 20% Job boards 15% 13,23% 13,23% 10% 6,77% 4,62% 5% 1,85% 1,85% 0,31% 0% Not using it Not at all Moderately A lot Very much
  • 16. Social Media and screening- recruitment Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 17. The Use of Social Networking Websites to Recruit Potential Job Candidates: 2011 vs. 2008 Yes, we currently use these sites to recruit potential candidates 56% 34% Yes, we used these websites previously, but do not plan to do so again 3% 3% No, we never have used these sites and do not plan to do so in the future 21% 45% No, we have not used these sites, but plan to do so in the future 20% 2011 2008 19% n = 499 n = 371 Note: 2008 total does not equal 100% due to rounding. Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
  • 18. Social Networking Websites Used Most Often by Organizations for Recruitment in 2011 LinkedIn 95% Facebook Networking Websites Used Most Often by Organizations for Social 58% Recruitment in 2011 Twitter 42% Professional or association social networking site other than SHRM Connect 23% SHRM Connect 6% MySpace 3% Foursquare 1% Second Life 1% Other 6% Note: n= 277. Excludes respondents who indicated their organization currently does not use social networking websites to recruit potential job candidates. Total does not equal 100% due to multiple response options. Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
  • 19. A cheap and efficient way to gather information about candidates
  • 20. How Do Organizations Recruit Potential Job Candidates Using Social Networking Websites? Search for passive job candidates by using the social 72% networking website's search feature 53% 65% Search for active job candidates by using the social networking website's search feature 16% 63% Create a group or page for the organization to post information and career opportunities 24% 2011 2010 6% (n = 103) (n = 276) Other 7% Note: Excludes respondents who indicated their organization currently does not use social networking websites to recruit potential job candidates. Totals do not equal 100% due to multiple response options. Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
  • 21.
  • 22. Do you use SNWs to search for info about your candidates? 5% 13% 21% 24% Never Rarely Sometimes Often 37% Always
  • 23. Use of Online Reputational Information 79% of US HR/Recruitment professionals responding use online reputational information to evaluate candidates most or all of the time. This practice is less common among both UK and German respondents and rarely or never done by 47% of French respondents. 9% 25% 25% 22% 14% 44% All the time Most of the 27% 22% 28% time 37% Sometimes Rarely 27% 18% 22% 35% Never 23% Don’t know 10% 9% 9% 29% 10% 14% 5% 16% 6% 6% 2% 1% 2% 2% 2% WW US UK Germany France (n=1106) (n=275) (n=276) (n=279) (n=276) Q6. Do you review online reputational information about candidates when evaluating them for a potential job / college admission? Source: Online Reputation study (for Data Privacy Day) *Un-weighted data Microsoft Confidential 23
  • 24. Which SNWs do you to search for info about your candidates? 7,0% Always 15,5% 7,0% Often 32,4% 21,1% Sometimes 33,8% 22,5% Rarely 14,1% 42,3% Never 4,2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Facebook Linkedin
  • 25. Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 26. Tips for job search using • NEVER lie Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 27. Tips for job search using 1. Fill in a Complete Profile – it takes time... – Most important is your Summary, your Experience, your Skills & Expertise and your Headline. 2. Add as Many Connections as You Can 3. Join Groups 4. Answer Questions and Participate – Engage your audience 5. Regularly Update Your Status 6. Online First Impressions Matter 7. Always be professional Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 28. Mistakes to Avoid • Don’t use anything other than a professional looking photo • Don’t send people an invitation with LinkedIn’s default text • Don’t use the “Friend” option to connect with people • Don’t forget to include all your external links (e.g. twitter) • Don’t spam your connections • Don’t ask people who DON’T know you to write recommendations for you • First complete your profile and then start connecting with people you don’t know or join groups • Your Linkedin profile is NOT your CV… Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 29. What is the future of SNWs? • Stronger integration with job boards & applicant tracking systems • Emphasis on industry-specific SNWs (e.g. embedded.com for engineers, ishade.com for accountants, researchgate.net for academics/researchers, etc.) • Intranet based SNWs (e.g. yammer.com) • Mobile based SNWs – SoLoMo (social, local, mobile) services Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 30. What is the future of SNWs? • No presence in SNWs, esp. LinkedIn? – No presence in labor market…. – No More Résumés, Say Some Firms • CVs will become extinct Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 31. Special Issue • International Journal of Selection & Assessment (December 2012) – Advances in Selection and Assessment in Europe • Editors: Ioannis Nikolaou, Neil Anderson and Jesus Salgado Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  • 32. Thank you Ioannis Nikolaou www.inikolaou.gr inikol@aueb.gr twitter@nikolaou