About FedEx company/ a Global Presentation Success The Advent of Internet The Use of ITs PORTER Analysis Recommandations

1. PROMO 2014 – IFAG Montluçon
Anthony Bellamy – Ingrid Bernard – Catherine Brebion – Jérémy Ogeix

2.  Fedex Global Presentation
 Success
 The Advent of Internet
 The Use of ITs
 PORTER Analysis
 Recommandations

4.  Fedex is the creator of express distribution and is the
industry’s global leader, providing rapid, reliable,
time-definite delivery to more than 220 countries and
territories.
 Fedex has a special business model: hub-and-spoke
system.

6. Reasons of the success
Company & Customers Point of vue
Limits of its application
Business model : the first of that
kind
The first : unknown and
moked by the shipping
industryA significant saving in time
Headquarters moved in Memphis Expensive activity
Combination of short and long
distance

8. Opportunities
Getting
more
customers
and orders
Easier and
cheaper
advertising
Fit the supply
to the
customers’
needs
Shipment
tracking
facilitate
Threats
Lose the
customers
who are
Internet
not users
Daily
udpdates
Emails are free Haking
risks

10. Now, FedEx has a highly technology-driven service
model. Their core business is not linked to the IT.
 At the beginning, by tracking shipment with barre codes
 At the avent of Internet, by using reference number and
extending its services beyond simple transportation
 Lots of partnerships: Orbit Commerce (for small
businesses); Cisco (for bigger ones); AT&T (a website for
package tracking and delivery); lots of e-merchands
 They create apps like ‘Virtual order’, ‘Fedex Insight’

12. NEW ENTRY
Entry costs are high; existing brands
have a high level of loyalty.
SUPPLIERS
FedEx has a lot of Transportation and
technology parners but are all specialised.
SUBSTITUTE THREAT
Tranfert of important documents by emails or
virtual shared hard disc
A few big companies have their own logistics
service.
RIVALRY
Lots of competitors but smaller.
BUYERS
A large number of buyers, the negociating
power is low.

14.  Suppliers: Promoting Competition
 Improvement Of Their Transportation Means

15. Make sure it gets there.
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