Using social media to enhance your professional profile. For an internal training session.

1. Building your online professional
profile
Ingrid Koehler
Knowledge Hub social media taster
sessions
Tuesday, 7 December 2010

2. Thanks for coming
• First session
• Lots of ideas, but
refining them
• An opportunity to
share tips in the
group
Celyn 4, 09 by Castaway in Scotland on Flickr
Tuesday, 7 December 2010

3. Enhancing your online profile
• Recruiters increasingly turning to LinkedIn
• Helps potential clients understand your
approach
• Sensible employers use Google, some check
social sites, too
• Showcases your past work
• Puts you in the light you want to be in
Ceiling by radiant guy on flickr
Tuesday, 7 December 2010

4. This is brand YOU!
• Ensure your social networking profiles match
the image you want to project
• Tell the truth
• Don’t badmouth colleagues, former employers
(as tempting as it may be!)
Tuesday, 7 December 2010

5. Approaches
• Don’t be afraid to
ask
• Sharing is winning
• Celebrate others
• organising your
‘real world’
connections
Tuesday, 7 December 2010

6. Tool set
Tuesday, 7 December 2010

7. And don’t forget...
Tuesday, 7 December 2010

8. And this will be even better...
Tuesday, 7 December 2010

9. But first...What does Google say
about you?
Tuesday, 7 December 2010

10. And what does Google say about
your field?
Tuesday, 7 December 2010

11. LinkedIn
• Profile completion
• Profile openness
• Recommending
others
• Asking for
recommendations
• Improving your
findability
Tuesday, 7 December 2010

12. Profile completion
• All of your (relevant) employment history
• Your CV
• Your education
• Your social profiles
• Joining groups and contributing to them
• Recommendations
Tuesday, 7 December 2010

13. Steps to profile completion
100
Profile completion
75
50
25
0
Education Employment Your CV Groups Links Recommend Update
Tuesday, 7 December 2010

14. Easily linkable
Profile openness URL
Full view,
tick everything
Tuesday, 7 December 2010

15. Recommend!
Tuesday, 7 December 2010

16. What about Facebook?
• Generally not seen as a job seeking resource
• Will NOT generally help you link to new
people or manage acquaintanceships
• But these people ARE your friends
• Understand your social graph and target
messages
Tuesday, 7 December 2010

17. Clusters of My home town in TN
networks
LG Group in-laws
Dad’s family
Digi public
services in the UK Expats Uni
Local politics
only certain networks may help you with some goals
Tuesday, 7 December 2010

18. Facebook warnings
• Clean up your Facebook act: Are your friends
bringing you down?
• Check privacy settings
• Inappropriate photos?
• Incoherent rubbish?
• Reference to drug/ alcohol use?
• It IS ok to be less formal in Facebook
Tuesday, 7 December 2010

19. Portfolio blogging
• Great way to showcase your talents
• Makes you much more findable
• Helps you to link your social profiles
• Allows you to help and promote others
more easily
Tuesday, 7 December 2010

20. www.ingridkoehler.com
Tuesday, 7 December 2010

21. What about Twitter?
• Celebrate others and share useful links
• Stay up to date in your field
• Stay visible
• Promote your other online efforts
• Ask for work or suggest how you can help
Tuesday, 7 December 2010

22. Search
• Set Google search
alerts
• Key words on Twitter
for real time search
• set up Google
Reader to stay
informed and share
relevant links
Magnify by catd_mitchell on Flickr
Tuesday, 7 December 2010

23. The Knowledge Hub
• Much greater control of your profile
• Will showcase YOUR knowledge and
contributions
• Activity streams and updates
• Ability to link to other social profiles, including
LinkedIn
• Not the go-to job search resource now, but it
will be soon for the public sector and related
fields
Tuesday, 7 December 2010

24. Link your profiles
And don’t forget to share your profile in your email signature
Tuesday, 7 December 2010

25. Other cool ideas
http://www.guardian.co.uk/media/pda/2010/may/13/google-jobs-brownstein
Tuesday, 7 December 2010

26. Other cool ideas
Do a visual CV!
http://www.slideshare.net/GlobalGossip/really-ugly-resumes
Tuesday, 7 December 2010

27. Pick your tools
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28. So much time
does all this take?
Little and often, prioritise tools depending
on your objectives
What time is love by Myxi on Flickr
Tuesday, 7 December 2010

29. Time spent
A couple of hours to set up, 15 minutes a
week
Minutes to set up basic site, successful
blogging - minimum two hours a week
Minutes to set up, as and when you have
presentations
Minutes to set up, depends how you use it
Tuesday, 7 December 2010

30. Plan your online routine
• Have a strategy
• Be pragmatic - bite off what you can chew
• Be consistent
Tuesday, 7 December 2010

31. Contact me
• These slides are posted at
www.slideshare.net/ingrid_k
• www.twitter.com/ingridk
• http://uk.linkedin.com/in/ingridkoehler
• ingrid.l.koehler@gmail.com or
ingrid.koehler@local.gov.uk
• www.ingridkoehler.com
Tuesday, 7 December 2010