1. communication,
strategy
&
leadership
architects
prior
2012
México
Presidential
Election
Source:
http://www.ife.org.mx/
#newCommunication
#newLeadership
#newPolitics
1
www.ingenia-­‐pro.com
@ingenia_pro

2. communication,
strategy
&
leadership
architects
Today's
Mexican
presidential
election
results
will
be
depicted
on:
-­‐
Such
along
pre-­‐campaign,
especially
at
PAN
headquarters,
where
the
division
and
internal
conflicts
between
party
families
has
been
a
permanent
sign:
artificial
electoral
coalitions
with
leftist
movements
and
PRI-­‐against;
the
clash
between
the
different
primary
candidates;
the
power
struggle
between
candidates
and
the
outgoing
president;
a
former
president
exiting
the
party
only
a
few
weeks
before
the
election...
Josefina
Vazquez
Mota
after
passing
the
barriers
and
jumping
successfully
the
interests
of
her
own
party
has
come
with
little
energy
to
the
final
steps
of
the
campaign.
Her
smile,
being
contagious
in
the
first
stages
of
the
campaign,
months
ago,
has
faded,
like
the
golden
light
of
the
candidate.
The
Women,
the
underdog
candidate's
positioning,
the
challenger
attitude
of
the
establishment,
the
woman
who
wanted
to
represent
the
Mother
acting
role
of
all
Mexican,
have
been
reduced
to
a
bitterness
face.
#newCommunication
#newLeadership
#newPolitics
2
www.ingenia-­‐pro.com
@ingenia_pro

3. communication,
strategy
&
leadership
architects
-­‐
PRI,
in
its
most
monarchy
and
institutional
aspect
than
revolutionary,
has
aligned
the
territorial
establishment
and
the
economic
power,
and
has
customized
Peña
Nieto
as
the
figure
of
the
natural
heir
of
the
movement
as
the
best
opportunity
for
returning
back
to
the
presidency
of
the
country,
as
they
had
steadily
been
from
1929
to
2000.
They
raised
apparatchik
muscle,
the
influence
of
institutional
and
territorial
states
as
the
economic
power
needed
to
provide
more
kind
of
a
national
disembarking
salvation
sense
than
an
election
one.
When
they
thought
they
would
win
the
elections
easily
and
without
sweating
the
shirt,
in
the
end
they
have
sensed
a
too
long
campaign.
They
were
asking
the
referee
for
no
more
extra-­‐time.
#newCommunication
#newLeadership
#newPolitics
3
www.ingenia-­‐pro.com
@ingenia_pro

4. communication,
strategy
&
leadership
architects
-­‐
The
leftish
coalition
led
by
the
PRD
with
an
orphaned
leadership
-­‐
a
kind
of
messianic
and
philosopher
AMLO
who
is
most
comfortable
with
the
conspiracy
theory
-­‐
has
failed
to
present
and
build
a
new
leadership
and
a
positive
message
in
regard
of
the
different
social
groups
who
pretends
to
stand
by
as
a
spokesman.
The
success
of
this
movement
is
the
charismatic
figures
surrounding
the
candidate,
representing
the
University
&
Culture
Thinking
sectors.
These
popular
figures
have
executed
their
mission
perfectly:
they
were
the
campaign
gregarious
and
push
the
voice
and
soul
of
the
movement
anywhere.
The
university
students
movement
#yosoy132
has
caught
"off
guard"
the
campaign
and
has
become
the
catalyst
for
the
last
few
weeks
of
the
election,
benchmarking
the
candidates
agenda.
AMLO
is
the
candidate
with
a
weaker
preparation
and
performance
in
the
two
presidential
debates:
monologue;
attacking
opponents
based
strategy;
few
new
ideas
and
proposals;
monothemed
-­‐the
conspiracy
theory;
while
a
devastating
failure
to
deliver
a
clear
message
strategy,
a
core
value
orphan
mission
and
an
important
lack
of
training.
This
reality
won't
hurt
politically
AMLO,
but
will
prevent
him
from
reaching
clearly
and
convincingly
voters
who
are
likeable
to
hear
from
him
with
another
attitude
and
a
positive
approach
campaign.
#newCommunication
#newLeadership
#newPolitics
4
www.ingenia-­‐pro.com
@ingenia_pro

5. communication,
strategy
&
leadership
architects
-­‐
Gabriel
Quadri,
who
led
the
PANAL
coalition,
has
been
the
most
pleasant
surprise
of
this
election:
a
public
speech,
positive,
fresh,
innovative,
honest,
wanting
to
escape
from
the
litany
of
accusations
and
allegations
that
have
fallen
in
the
other
candidates.
Ideas,
strength
and
training
are
the
keys
that
explain
this
phenomenon.
He
is
not
going
to
win,
but
will
succeed
on
the
building
the
base
of
his
political
future.
He
was
the
best
candidate
in
the
debates:
consistent,
credible,
close
to
the
people,
with
very
clear
messages.
It
was
not
an
easy
task
to
attract
the
attention
of
the
other
candidates
and
citizens
and
his
role
has
been
exemplary
and
worthy.
Congratulations
to
the
team
who
worked
with
the
candidate
and
did
an
excellent
job!
-­‐
Polls:
although
Mexico
has
very
solvent
companies
and
professionals,
the
sector
has
not
yet
found
a
way
to
make
surveys
a
serious,
credible
and
rigorous
tool
to
size
public
opinion.
With
the
real
difficulties
of
how
to
save
the
"no
truth"
political
answers
of
citizens
-­‐
also
increasing
in
Europe-­‐,
adding
the
measure
of
the
indigenous
and
the
poorest
communities.
The
vote
is
usually
"conducted"
in
these
areas,
and
trying
to
control
or
estimate
this
phenomenon
is
almost
impossible.
As
in
Spain,
the
polls
want
to
influence
public
opinion
and
momentum
than
measure
it.
#newCommunication
#newLeadership
#newPolitics
5
www.ingenia-­‐pro.com
@ingenia_pro

6. communication,
strategy
&
leadership
architects
-­‐
#FinalCoda:
Even
we
have
faced
a
long
election
time:
the
campaign
has
left
unanswered
the
key
challenges
Mexico
faces
as
a
society
and
as
a
State:
·∙
Poverty:
over
55
million
people
excluded.
The
figure
continues
to
rise
freely.
It
has
not
been
objective
in
discussions.
There
have
been
no
firm
commitments
due
to
food
and
water
access,
illiteracy...
·∙
Violence:
sociologist
Manuel
Castells
warned
about
the
proliferation
of
Failing
States
-­‐
states
where
under
the
same
borders,
two
power
structures
coexist:
one
stemming
from
the
institutional
architecture
of
democracy
and
the
other
one
stemming
from
undemocratic
and
linked
to
illegal
activities.
Las
Vegas,
some
Japan
cities,
Italy,
Russia,
Colombia
and
other
former
Soviet
republics
are
part
of
this
list.
Unfortunately,
Mexico
also
is
in
this
list.
The
narco
reaches
where
the
Mexican
state
structures
are
more
fragile.
Which
response
should
give
the
Mexican
State
to
this
reality:
live
and
socialize
it
or
fight
it?
The
Mexican
campaign
has
not
thought
about
it.
More
than
60,000
deaths
since
2006
and
a
major
source
of
instability
required
so.
·∙
Corruption:
Mexico
is
the
most
corrupt
OECD
state.
Other
issues
have
been
orphaned
in
the
campaign:
·∙
The
absence
of
a
public
media
to
help
shape
public
opinion
guaranteeing
a
certain
plurality
and
neutral
information
and
access;
·∙
The
economic
model
of
sustainable
growth
and
the
environment;
·∙
The
relationship
with
the
United
States
...
among
others.
It
seems
that
the
questions
of
children
will
remain
orphans
are
unanswered:
#newCommunication
#newLeadership
#newPolitics
6
www.ingenia-­‐pro.com
@ingenia_pro

7. communication,
strategy
&
leadership
architects
http://www.youtube.com/watch?v=ybwgTPTrjxM
@aleixcuberes
is
@ingenia_pro's
partner
&
consultant
#newCommunication
#newLeadership
#newPolitics
7
www.ingenia-­‐pro.com
@ingenia_pro