1. Social Media for Small Business Infusionsoft Success Course (CC) webtreats

2. Overview How Social Media Differs from Advertising Social Media By the Numbers Our Use of Social Media 11 Reasons to Use Social Media 2 Small Business Social Media Examples Tips to Grow Your Social Media Presence Q&A

3. Social Media vs. Paid Advertising Social Media Marketing Organic Cost-effective Long-term value Serves multiple purposes Amplifies advertising efforts Fewer, more qualified leads Target people Grow a loyal audience ROI is fuzzy Paid Advertising Linear and predictive Good for quick transactions Practical for online business ROI can be calculated Perfect for short-term campaigns More, less qualified leads Costly Synthetic

4. Social Media by the Numbers 500 Million People on Facebook 75 Million People on Twitter 50 Million People on LinkedIn 100% Increase in Mobile Traffic on Facebook 36% of People Trust Companies’ Blogs 34% of Companies Blog 70% of Bloggers Organically Discuss Brands SOURCES: Econsultancy(2010), Facebook (2010), Twitter (2010), Emarketer (2010)

5. How We Use Social Media Interesting & useful blog entries Engaging our Facebook audience Sharing timely updates on Twitter Uploading helpful videos on YouTube Distributing presentations (like this) on Slideshare Helping customers when they need help Live video streams at certain events You name it, we probably do or have done it.

6. 11 Reasons to Use Social Media Non-linear customer support Customer rewards & loyalty Publish special offers & promos Participate in your online community Explain the benefits, overcome objections in your product or service Gain exposure and credibility in your field Reinforce your brand promise

7. 11 Reasons to Use Social Media Connect with Trusted Sources Build Your Email Marketing List Gain valuable insights on your customers Competitive intelligence & neutralize competitors … Either you’re in it, or you’re not.

8. 2 Small Business Social Media Examples

9. RadarBusters.com

10. “Radar Roy” Started RadarBusters.com in 1997, sold in ‘07 Leader of popular radar/laser shootouts Expert with his deep understanding of speed measurement equipment & fmr. police officer Publishes reviews and opinions on new products and technologies in the market RadarBusters.com is #1 in Google for “radar detectors”

11. “Radar Roy” Takeaways If you have a passion in something, you can become expert and share your insight with others. It’s OK to not always give a glowing or negative review; honest reviews are trusted. Don’t have to be a supermodel to do social media right. ‘Little Guy’ Competes/Compliments with ALL big-box and manufacturers of products.

12. Bourn Creative

13. Bourn Creative Branding, web design and marketing services Serves clients and prospects with helpful information Maintains active blog with strong opinions Website & blog are significant lead-gen sources Uses Infusionsoft to follow-up with every prospect

14. Bourn Creative Takeaways Online business fortified with Infusionsoft to follow-up and nurture prospects and reward customers. Social Media leads are generally more qualified than not. Blog entries are on industry-specific topics, not the business Jennifer Bourn is also personable on Twitter and Facebook to supplement the site.

15. Tips to Grow Your Social Media Presence Start small, grow big. Ask questions Answer questions Share your unfiltered opinions Follow people you actually care about Invite others to follow you Consistently put in ~30m daily into it Listen before speaking

16. Tips to Grow Your Social Media Presence Subscribe to blogs so you can comment on them in a timely way Establish both personal and professional accounts throughout social media Promote others over your own agenda Keep social media internal; don’t outsource it. Share multimedia – not just text. Don’t worry about numbers; focus on quality.

17. Q&A

18. Connect with Us www.infusionblog.com Facebook.com/Infusionsoft Twitter.com/Infusionsoft YouTube.com/Infusionsoft Questions? @joemannaon Twitterjoseph.manna@infusionsoft.com