Follow The Money: Better Lead Tracking, Better Results
•
0 likes•598 views
Your online marketing results should help you make better decisions about your spend. Yet if you're only looking at data like cost-per-click and cost-per-lead, you might be making decisions based on the WRONG data. Download the slides or watch the replay of this webinar at http://www.infusionsoft.com/follow-the-money
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (14)
More from Infusionsoft
More from Infusionsoft (20)
Recently uploaded
Recently uploaded (20)
Follow The Money: Better Lead Tracking, Better Results
- 1. Follow The Money: Better Lead Tracking, Better Results Presented by Tyler Garns Director of Marketing @tylergarns #followthemoney #infusionsoft
- 2. Housekeeping
- 3. Housekeeping Everyone is on mute
- 4. Housekeeping Everyone is on mute This is not a demo of Infusionsoft, but I’ll show you some cool stuff Infusionsoft can do
- 5. Housekeeping Everyone is on mute This is not a demo of Infusionsoft, but I’ll show you some cool stuff Infusionsoft can do This is for people looking into Infusionsoft, not customers
- 6. Housekeeping Everyone is on mute This is not a demo of Infusionsoft, but I’ll show you some cool stuff Infusionsoft can do This is for people looking into Infusionsoft, not customers Questions at the end - use GTW question box
- 7. Housekeeping Everyone is on mute This is not a demo of Infusionsoft, but I’ll show you some cool stuff Infusionsoft can do This is for people looking into Infusionsoft, not customers Questions at the end - use GTW question box The goal is to bust some myths and turn your thinking around
- 8. Housekeeping Everyone is on mute This is not a demo of Infusionsoft, but I’ll show you some cool stuff Infusionsoft can do This is for people looking into Infusionsoft, not customers Questions at the end - use GTW question box The goal is to bust some myths and turn your thinking around This will be very interactive.
- 9. Poll: What is the HOTTEST Marketing Topic? Social Media Mobile Message Marketing Email Marketing Marketing Automation Getting Traffic
- 10. The HOT Topic Should Be...
- 11. The HOT Topic Should Be... Lead conversion
- 12. The HOT Topic Should Be... Lead conversion The topics lists in the poll are lead generation tactics
- 13. The HOT Topic Should Be... Lead conversion The topics lists in the poll are lead generation tactics Lead generation will always evolve, but you must understand what actually converts leads to customers
- 14. Jack Born Perry Marshall
- 15. “I’ve got this crazy idea I want to share with you...” Jack Born Perry Marshall
- 16. “I’ve got this crazy idea I want to share with you...” Jack Born Perry Marshall
- 17. “I’ve got this crazy idea I want to share with you...” Jack Born Perry Marshall http://www.tacticaltriangle.com
- 18. Poll: What is the BEST source of traffic? Social Media PPC Organic Advertisements Partners/Affiliates
- 19. Most Common Mistake The Tactical Triangle
- 20. Most Common Mistake 100% focused finding traffic The Tactical Triangle
- 21. Most Common Mistake 100% focused finding Zero focus on traffic Conversion or Economics The Tactical Triangle
- 22. The Smart Way The Tactical Triangle
- 23. The Smart Way Focus on conversion and economics and traffic will be easier The Tactical Triangle
- 24. Key Point: Write this down:
- 25. Key Point: Write this down: In order to understand the economics of your business, you MUST be able to track your traffic all the way through your business, by LEAD SOURCE
- 27. Typical Tracking: Google Analytics But what happens once someone opts in or purchases? Does your email marketing system track source? What about your e-commerce system or POS system?
- 28. Focus: Lead Source PPC SEO Referrals Organic Media Walk-Ins Website Business
- 42. Tracking Costs by Lead Source 1. Lead 2. Opportunity 3. Sale Let’s see how it’s done...
- 43. Surf School
- 44. Surf School 1 Week surf school + accessories, repeat business, etc.
- 45. Surf School 1 Week surf school + accessories, repeat business, etc. 1-year value of a customer = $4300
- 48. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 49. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 50. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 51. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 52. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 53. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 54. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 55. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 56. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 57. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 58. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 59. Tactical Triangle Applied Source Cost Leads CPL Prospects CPP Customers CPCust Affiliates $8,676 3211 $2.70 1496 $5.80 12 $723.00 Customer Referrals $4,200 214 $19.63 75 $56.00 14 $300.00 Organic $0 697 $0.00 413 $0.00 173 $0.00 Organic Search $14,600 1588 $9.19 798 $18.30 109 $133.94 PPC $43,000 1055 $40.76 359 $119.78 31 $1387.10 Purchased Leads $97,850 4220 $23.19 638 $153.37 22 $4447.73
- 66. You MUST connect: Customer Data
- 67. Lead Source ROI Reports
- 68. Poll: How much could your revenue increase? $1,000 $5,000 $10,000 $25,000 or more
- 70. What is Infusionsoft? If you combined ACT!, 1ShoppingCart, Aweber, Salesforce.com, ConstantContact, and Outlook - you still wouldn’t have Infusionsoft.
- 71. What is Infusionsoft? If you combined ACT!, 1ShoppingCart, Aweber, Salesforce.com, ConstantContact, and Outlook - you still wouldn’t have Infusionsoft. Infusionsoft is less expensive than adding all those thing together, and it has some secret sauce (hint: automation) that you can’t get anywhere else.
- 72. What is Infusionsoft? If you combined ACT!, 1ShoppingCart, Aweber, Salesforce.com, ConstantContact, and Outlook - you still wouldn’t have Infusionsoft. Infusionsoft is less expensive than adding all those thing together, and it has some secret sauce (hint: automation) that you can’t get anywhere else. #1 Marketing Automation solution for small business, used by 6,000+ businesses and many gurus.
- 73. Who is Infusionsoft for?
- 74. Who is Infusionsoft for? Professional Services:
- 75. Who is Infusionsoft for? Professional Services: Doctors, Lawyers, Real Estate, Insurance, etc.
- 76. Who is Infusionsoft for? Professional Services: Doctors, Lawyers, Real Estate, Insurance, etc. Online Retailers
- 77. Who is Infusionsoft for? Professional Services: Doctors, Lawyers, Real Estate, Insurance, etc. Online Retailers Widgets, Accessories, Camping Gear, etc.
- 78. Who is Infusionsoft for? Professional Services: Doctors, Lawyers, Real Estate, Insurance, etc. Online Retailers Widgets, Accessories, Camping Gear, etc. Other Services:
- 79. Who is Infusionsoft for? Professional Services: Landscaping, House Cleaning, A/C Doctors, Lawyers, Repair, Pest Real Estate, Insurance, Control, Martial Arts, etc. Dance Online Retailers Widgets, Accessories, Camping Gear, etc. Other Services:
- 80. Who is Infusionsoft for? Professional Services: Landscaping, House Cleaning, A/C Doctors, Lawyers, Repair, Pest Real Estate, Insurance, Control, Martial Arts, etc. Dance Online Retailers Info Marketers & Widgets, Accessories, Internet Marketers Camping Gear, etc. Other Services:
- 83. Infusionsoft - All-In-One The Perfect Customer Lifecycle
- 86. Service Business
- 87. Service Business Attract Traffic
- 88. Service Business Attract Traffic Capture Leads
- 89. Service Business Attract Traffic Capture Leads Nurture
- 90. Service Business Attract Traffic Capture Leads Nurture Convert Sales
- 91. Service Business Attract Traffic Capture Leads Nurture Convert Sales Deliver & Satisfy
- 92. Service Business Attract Traffic Capture Leads Nurture Convert Sales Deliver & Satisfy Upsell
- 93. Service Business Attract Traffic Capture Leads Nurture Convert Sales Deliver & Satisfy Upsell Referrals
- 94. Heating & Air Conditioning
- 99. Online Retail
- 101. Online Retail Attract Capture Leads
- 102. Online Retail Attract Capture Leads Nurture
- 103. Online Retail Attract Capture Leads Nurture Convert Sales
- 104. Online Retail Attract Capture Leads Nurture Convert Sales Deliver & Satisfy
- 105. Online Retail Attract Capture Leads Nurture Convert Sales Deliver & Satisfy Upsell
- 106. Online Retail Attract Capture Leads Nurture Convert Sales Deliver & Satisfy Upsell Referrals
- 114. Peter, UK (after 1st session) “From a business point of view, what we just went through was one of the most helpful things that I’ve ever gone through in my business. So, I want to thank you for that. This is really what I needed. Thank you so much. How many of these session do I get with you, and how much will it cost me to have extra sessions?”
- 115. Quick Start Bundle If you’re maxing out Aweber, we can help you transition We’ll help you build out your unique Marketing Automation Plan (M.A.P.) 2 Campaign Configurations -(custom solution) 2 Flex Blocks to get help with other things - your choice (we’re flexible) FUNdamentals webinars, weekly mastermind webinars, Help Center, Tech Support
- 116. Question: Are you interested in Infusionsoft? Yes No
- 117. Question: Are you interested in Infusionsoft? Yes No http://www.infusionsoft.com/demo
- 118. Quick Start Bundle
- 119. Quick Start Bundle You’d pay $20k+ for Marketo setup
- 120. Quick Start Bundle You’d pay $20k+ for Marketo setup We have a $4k option or a $2k option
- 121. End Goal For You
- 122. End Goal For You KNOW what works and what doesn’t in your business
- 123. End Goal For You KNOW what works and what doesn’t in your business No More CHAOS
- 124. End Goal For You KNOW what works and what doesn’t in your business No More CHAOS You’re in control - automatically
- 125. End Goal For You KNOW what works and what doesn’t in your business No More CHAOS You’re in control - automatically You can do what you want, when you want
- 126. End Goal For You KNOW what works and what doesn’t in your business No More CHAOS You’re in control - automatically You can do what you want, when you want Infusionsoft frees up your resources
- 127. End Goal For You KNOW what works and what doesn’t in your business No More CHAOS You’re in control - automatically You can do what you want, when you want Infusionsoft frees up your resources You’ll never tolerate disorder or manual, repetitive tasks again
- 128. End Goal For You KNOW what works and what doesn’t in your business No More CHAOS You’re in control - automatically You can do what you want, when you want Infusionsoft frees up your resources You’ll never tolerate disorder or manual, repetitive tasks again Your business will thrive, not just survive
- 130. Questions Promotion running until Friday - significant discount Call 866.800.0004 ext.1 Or call your Infusionsoft sales rep
Editor's Notes
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n